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How to Pick a Recurring Billing &
Payment Provider

Referral SaaSquatch
The Customer Referral Program for Web Apps
Overview
Subscription management and recurring billing apps can be
a bit overwhelming in regards to what it all means.
In order to save you the confusion, we have created a
beginner’s guide to subscriptions, payment gateways and
merchant accounts.
As well as defining these aspects, the companies who
provide these services are listed.

ReferralSaaSquatch.com

@getSaaSquatch
Overview
Payment	
  Gateways	
  
Merchant	
  Accounts	
  
Subscrip7on	
  &	
  Recurring	
  Billing	
  Programs	
  
Company	
  Comparison	
  Charts	
  
How	
  Do	
  I	
  Pick	
  What’s	
  Right	
  for	
  Me?	
  
An	
  Addi7onal	
  Method	
  to	
  Narrow	
  it	
  Down.	
  
ReferralSaaSquatch.com

@getSaaSquatch
Payment Gateways
Payment Gateways are the backbone of
online payments and e-commerce of all
kinds. If someone is taking your credit card
online, they are probably using a Payment
Gateway.
These gateways connect you to all the
major credit card companies in order to
make it easy to collect any kind of credit
card you want without having to submit to
Payment Card Industry (PCI) compliance.

ReferralSaaSquatch.com

Source: hIp://7nyurl.com/qjlpm8j

@getSaaSquatch
Merchant Accounts
Once the credit card is charged, the payment
needs to go somewhere. This is where a
merchant account comes in.
Essentially, a merchant account is a type of bank
account that allows businesses to accept
money from payment cards. If you wish to
accept money online, you’re going to need a
merchant account.
You might not always realize one of these
accounts is involved due to the fact that some
Payment Gateways will provide you with this
account behind the scenes. Regardless, there is
always a merchant account in the mix.
ReferralSaaSquatch.com

Source: hIp://7nyurl.com/qzsctah	
  

@getSaaSquatch
Subscription & Recurring Billing
Services
Payment Gateways and Merchant accounts have you covered when you want to
charge a credit card and make sure that the money ends up in your account.
But, what about payments that need to be charged and/or adjusted every
month?
Subscription and Recurring Billing services contain a credit card vault and a list
of recurring charges.
These systems make sure that the right people get charged the right amount
every month.

ReferralSaaSquatch.com

@getSaaSquatch
Subscription & Recurring Billing
Services 
Some services focus entirely on the problem of Recurring Billing management
and were built on top of existing payment gateways and merchant accounts.

The companies that focus on recurring billing as their core have developed a
bunch of features to make your life as a software developer easier.

Examples of this include sending emails to your customers with their invoices,
pro-rating upgrades and downgrades, and managing dunning (i.e. handling
when a credit card has expired or rejected a charge).

ReferralSaaSquatch.com

@getSaaSquatch
Subscription Management:
Comparison Chart 

*Zuora also offers some finance features that don’t seem to require subscription integration.

ReferralSaaSquatch.com

@getSaaSquatch
Other Gateway Payment Models:
Comparison Chart 

*Zuora also offers some finance features that don’t seem to require subscription integration.

ReferralSaaSquatch.com

@getSaaSquatch
How Do I Pick What’s Right for Me? 
In general, there are three major questions you must ask
yourself in order to narrow down your search:

What do your payments look like?
Where are you?
How much can you spend?

ReferralSaaSquatch.com

@getSaaSquatch
Question 1:What do your #
Payments Look Like?
Are	
  you	
  doing	
  simple	
  	
  
plan-­‐based	
  billing	
  or	
  are	
  you	
  charging	
  for	
  variable	
  
usage?	
  
If you’re building something
complicated, then you probably want
to look at a company that focuses on
SaaS as their primary business.

ReferralSaaSquatch.com

If you’re doing simple plan-based
billing, you'll be pleasantly
surprised at how easy it can be to
configure a Hybrid gateway to fit
your needs.

@getSaaSquatch
Question 2: Where are you?
Some	
  providers	
  are	
  
only	
  available	
  in	
  
select	
  countries	
  or	
  
regions.	
  	
  
What	
  is	
  the	
  
assortment	
  of	
  
providers	
  that	
  are	
  
available	
  in	
  your	
  
area?	
  
ReferralSaaSquatch.com

Payment processing law is
complicated and highly regiondependent.

You want to make sure you
have the right mix of Payment
Gateway and management
layer to help you navigate the
legal maze for where your
company is headquartered,
@getSaaSquatch
Question 3: How Much #
Can You Spend?
Most	
  hybrid	
  gateways	
  don’t	
  charge	
  extra	
  for	
  their	
  subscrip6on	
  layers.	
  This	
  
allows	
  you	
  to	
  keep	
  the	
  cost	
  of	
  small	
  projects	
  rela7vely	
  low.	
  

However,	
  if	
  you	
  need	
  the	
  power	
  of	
  subscrip6on-­‐focused	
  services	
  for	
  more	
  
complex	
  projects,	
  you’re	
  going	
  to	
  have	
  to	
  pay	
  extra.	
  

Most	
  companies	
  have	
  a	
  mix	
  of	
  a	
  monthly	
  fee	
  plus	
  transac6on	
  fee,	
  and	
  don’t	
  charge	
  
extra	
  to	
  get	
  started.	
  However,	
  some	
  companies	
  charge	
  upfront	
  fees	
  and	
  only	
  work	
  
with	
  clients	
  with	
  over	
  $1M	
  in	
  yearly	
  revenue.	
  

ReferralSaaSquatch.com

@getSaaSquatch
An Additional Way to Help #
Narrow It Down

At the end of the day, you need to make sure that you trust
your provider to be easy to use, give good support, and grow
along with you.

ReferralSaaSquatch.com

@getSaaSquatch
Want More Information?
blog.referralsaasquatch.com
http://www.slideshare.net/referralsaasquatch.com

Referral SaaSquatch
The Customer Referral Program for Web Apps

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How to pick a recurring billing & payment provider

  • 1. How to Pick a Recurring Billing & Payment Provider Referral SaaSquatch The Customer Referral Program for Web Apps
  • 2. Overview Subscription management and recurring billing apps can be a bit overwhelming in regards to what it all means. In order to save you the confusion, we have created a beginner’s guide to subscriptions, payment gateways and merchant accounts. As well as defining these aspects, the companies who provide these services are listed. ReferralSaaSquatch.com @getSaaSquatch
  • 3. Overview Payment  Gateways   Merchant  Accounts   Subscrip7on  &  Recurring  Billing  Programs   Company  Comparison  Charts   How  Do  I  Pick  What’s  Right  for  Me?   An  Addi7onal  Method  to  Narrow  it  Down.   ReferralSaaSquatch.com @getSaaSquatch
  • 4. Payment Gateways Payment Gateways are the backbone of online payments and e-commerce of all kinds. If someone is taking your credit card online, they are probably using a Payment Gateway. These gateways connect you to all the major credit card companies in order to make it easy to collect any kind of credit card you want without having to submit to Payment Card Industry (PCI) compliance. ReferralSaaSquatch.com Source: hIp://7nyurl.com/qjlpm8j @getSaaSquatch
  • 5. Merchant Accounts Once the credit card is charged, the payment needs to go somewhere. This is where a merchant account comes in. Essentially, a merchant account is a type of bank account that allows businesses to accept money from payment cards. If you wish to accept money online, you’re going to need a merchant account. You might not always realize one of these accounts is involved due to the fact that some Payment Gateways will provide you with this account behind the scenes. Regardless, there is always a merchant account in the mix. ReferralSaaSquatch.com Source: hIp://7nyurl.com/qzsctah   @getSaaSquatch
  • 6. Subscription & Recurring Billing Services Payment Gateways and Merchant accounts have you covered when you want to charge a credit card and make sure that the money ends up in your account. But, what about payments that need to be charged and/or adjusted every month? Subscription and Recurring Billing services contain a credit card vault and a list of recurring charges. These systems make sure that the right people get charged the right amount every month. ReferralSaaSquatch.com @getSaaSquatch
  • 7. Subscription & Recurring Billing Services Some services focus entirely on the problem of Recurring Billing management and were built on top of existing payment gateways and merchant accounts. The companies that focus on recurring billing as their core have developed a bunch of features to make your life as a software developer easier. Examples of this include sending emails to your customers with their invoices, pro-rating upgrades and downgrades, and managing dunning (i.e. handling when a credit card has expired or rejected a charge). ReferralSaaSquatch.com @getSaaSquatch
  • 8. Subscription Management: Comparison Chart  *Zuora also offers some finance features that don’t seem to require subscription integration. ReferralSaaSquatch.com @getSaaSquatch
  • 9. Other Gateway Payment Models: Comparison Chart  *Zuora also offers some finance features that don’t seem to require subscription integration. ReferralSaaSquatch.com @getSaaSquatch
  • 10. How Do I Pick What’s Right for Me?  In general, there are three major questions you must ask yourself in order to narrow down your search: What do your payments look like? Where are you? How much can you spend? ReferralSaaSquatch.com @getSaaSquatch
  • 11. Question 1:What do your # Payments Look Like? Are  you  doing  simple     plan-­‐based  billing  or  are  you  charging  for  variable   usage?   If you’re building something complicated, then you probably want to look at a company that focuses on SaaS as their primary business. ReferralSaaSquatch.com If you’re doing simple plan-based billing, you'll be pleasantly surprised at how easy it can be to configure a Hybrid gateway to fit your needs. @getSaaSquatch
  • 12. Question 2: Where are you? Some  providers  are   only  available  in   select  countries  or   regions.     What  is  the   assortment  of   providers  that  are   available  in  your   area?   ReferralSaaSquatch.com Payment processing law is complicated and highly regiondependent. You want to make sure you have the right mix of Payment Gateway and management layer to help you navigate the legal maze for where your company is headquartered, @getSaaSquatch
  • 13. Question 3: How Much # Can You Spend? Most  hybrid  gateways  don’t  charge  extra  for  their  subscrip6on  layers.  This   allows  you  to  keep  the  cost  of  small  projects  rela7vely  low.   However,  if  you  need  the  power  of  subscrip6on-­‐focused  services  for  more   complex  projects,  you’re  going  to  have  to  pay  extra.   Most  companies  have  a  mix  of  a  monthly  fee  plus  transac6on  fee,  and  don’t  charge   extra  to  get  started.  However,  some  companies  charge  upfront  fees  and  only  work   with  clients  with  over  $1M  in  yearly  revenue.   ReferralSaaSquatch.com @getSaaSquatch
  • 14. An Additional Way to Help # Narrow It Down At the end of the day, you need to make sure that you trust your provider to be easy to use, give good support, and grow along with you. ReferralSaaSquatch.com @getSaaSquatch