Reel Deal: Online Video, It's Time to Get Smart
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Presented by Mallory Wood at the 2013 HighEdWeb New England Conference. You’ve got your YouTube channel and are posting videos on Twitter, Facebook, and your website. And so is everyone else. Now what? Take the next step and create smarter web video. No matter who produces it, video on your site and social networks must be creative, engaging, and effective. But the truth is, most online video falls flat. This session delivers the Reel Deal by breaking down best practices for marketing your institution through video. We’ll look at the best the industry has to offer and you’ll leave the room ready to increase quality and engagement without increasing investment.
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The Medium is the Message #psuweb14
This is Mallory Wood's talk from the Web Conference at Penn State in June 2014.
Many of us are simply repurposing content verbatim on our site, Facebook, Twitter, LinkedIn, Tumblr, YouTube, and more. But, to succeed, we need to tailor the type and delivery of content to the platform for it to truly resonate with our followers. And we must integrate our content across online and offline channels. This session will explore successful brand voices tailored specifically for different social networks and showcase a number of case studies highlighting effective integrated marketing campaigns from admissions and advancement offices at institutions nationwide.
Social Media's Secret Sauce
Presented by Mallory Wood at the 2012 SUNYCAUD Conference.
If you have one full time community manager for social media on your campus, you're lucky! For most, creating content for Twitter and Facebook is usually an add on to a staff member’s already full plate. And as we all work hard to create engaging content and be responsive,
we sometimes have to take on weekend work to tackle that irate Saturday afternoon post. Because if you ignore it until Monday morning, it is too late or perhaps will, by then, turn into a volatile situation!
For most, the model of stretching current staff to manage social media won't work for the long haul. Absent funding for more positions, what do you do?
Enter the secret sauce. Students. The key is to harness their eagerness and stories so you wind up with authentic content and real time interactions. But, how? This session will highlight success stories from the best case studies education has to offer and provide tangible ways to motivate, train, and trust your student workers or volunteers.
2001: A Web Odyssey
Remember FrontPage Extensions? How about spacer GIFS? Which font did your site use … Arial or Times? Do you remember testing to make sure your table layout looked right in Netscape? Those were the days of animated GIFS. Since then, best practices in web design have come a long way.
Are you concerned that your knowledge of what is in or out on the web may be dated? Join Sarah Eva Monroe, a senior creative director at mStoner, and Rachel Hoormann, executive director of university web communications, for a conversation on the ways in which changes in content creation, audience expectations, governance, and analytics have radically altered the landscape of higher ed websites. Sarah Eva’s first official job as a web professional was at Tulane University in 2001. In this webinar, she will reconnect with two of her colleagues and draw upon their wisdom gained from managing the same website for more than a decade.
What You’ll Learn:
We’ll take a look at what used to be considered best practice in web management and contrast that with current thinking. You’ll come to understand which techniques should be retired, and which have remained in vogue. We’ll explore the following questions:
How is mobile browsing like using dial-up?
Do I still need to choose web-safe colors?
Which image formats are best for which types of graphics?
How has communication strategy evolved?
What is the evolution of the online news room?
What is distributed content management?
Can I really only choose from a few limited typefaces when choosing a font?
Is animation in or out?
How has writing for the web changed?
Presenters:
Sarah Eva brings more than 10 years of digital creative and strategy experience to mStoner. Her career in higher education spans three institutions: The Chicago School of Professional Psychology, Columbia College Chicago, and Tulane University. At these institutions she’s held a variety of positions including web designer, art director, and digital marketing lead, and has a track record of exceeding recruitment, marketing, and advancement goals. In 2011, she joined Lipman Hearne, where she led digital/social media strategy for clients.Sarah Eva is an alumna of Obama’s 2012 digital team, where as a senior advertising strategist she managed the copywriting, design, and production of creative assets for mobile, social, desktop, and gaming platforms.
Rachel Hoormann has led web content and design strategy at Tulane University for over 13 years. She and her staff manage top-level pages, Tulane’s content management system and support all manner of electronic communications from social media to powerpoint.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Mythbusting Websites: What Prospects Value About #HigherEd Websites (and What...
Prospective students — especially teens — are a prime audience for a college website. But do we really know what teens are looking for when they visit your .edu? We designed, in partnership with mStoner, Inc. and Higher Ed Live, a survey asking teens to share their frank opinions of the college websites they’ve visited.
We asked them to tell us what they looked for on websites when they were researching colleges, choosing where to apply, and deciding which to attend. What did they like about the sites they visited? What was the most important content — and when was it important? What were the frustrations they experienced? What were the best sites they looked at? And they didn’t hold back.
Next, we sent the same survey to admission staff, web developers, designers, and marketers at colleges who were designing and redesigning websites for this key audience. We wanted to find out what they knew (or thought they knew) about what teens wanted.
The resulting presentation will explore where their perspectives converge — and where they differ — and how marketers can leverage this knowledge.
What You Will Learn
• What’s important, when. Knowing what kind of content students value and when in their college search and choice process they particularly value it helps college and university staff tune up websites and informs content strategy and storytelling.
• Where the problems are on .edu websites. Identifying typical problems on college websites helps colleges to ensure that they address those issues on their own sites.
• Where to invest your time and resources. You’ll learn what kinds of content prospects value so you can create more of it: If prospects don’t value alumni profiles, why create them?
• What college web, marketing, and admissions professionals don’t understand about what teens do on their sites. We’ll highlight significant disconnects between what on-campus professionals think they know about what teens do, and what they actually do.
Digital Storytelling for Inspiration and Impact
Storytelling is one of the oldest forms of communication known to man and is used to educate, solve problems, entertain, assimilate, provide pattern and order, and connect. In academe, stories persuade, inspire, and move people to action. This presentation will cover the five fundamental elements of a good digital story and the six stages of a digital story’s life. Leave this session with concrete tools and tactics for producing, deploying, measuring, and optimizing story content.
Accessibility for Digital Storytelling
Download this webinar for free: http://mstnr.me/2hDaQwW
One of the greatest benefits of digital storytelling is the ability to create an immersive experience for your audiences. Beautiful images, exciting and inspirational videos, motion and microinteractions, and audio all work together to bring a story alive. How do we create a captivating experience for people who are using screen readers and other assistive devices? Join us for this webinar to learn more about accessibility and storytelling.
What You Will Learn
• Accessibility requirements you must consider
• Challenges and solutions for creating accessible digital stories
• Tools, techniques, and best practices for accessible design and multimedia
Storytelling Through Faculty
Storytelling is one of the most effective ways to communicate and connect. Faculty members — their research, scholarship, and teaching — offer some of the richest stories for an institution to share. Join mStoner CEO Voltaire Santos Miran and ExpertFile Director Deanne Taenzer as they talk about the use of story to engage mind and heart and the role of technology in managing and measuring that content.
What You Will Learn
• What makes the difference between a faculty CV and a compelling story.
• How to motivate faculty to engage with you on an ongoing basis.
• How to use ExpertFile tools to better engage and reach a wider audience
• Important things to measure in terms of content and audience engagement that generate actionable insights.
Recommended
The Medium is the Message #psuweb14
This is Mallory Wood's talk from the Web Conference at Penn State in June 2014.
Many of us are simply repurposing content verbatim on our site, Facebook, Twitter, LinkedIn, Tumblr, YouTube, and more. But, to succeed, we need to tailor the type and delivery of content to the platform for it to truly resonate with our followers. And we must integrate our content across online and offline channels. This session will explore successful brand voices tailored specifically for different social networks and showcase a number of case studies highlighting effective integrated marketing campaigns from admissions and advancement offices at institutions nationwide.
Social Media's Secret Sauce
Presented by Mallory Wood at the 2012 SUNYCAUD Conference.
If you have one full time community manager for social media on your campus, you're lucky! For most, creating content for Twitter and Facebook is usually an add on to a staff member’s already full plate. And as we all work hard to create engaging content and be responsive,
we sometimes have to take on weekend work to tackle that irate Saturday afternoon post. Because if you ignore it until Monday morning, it is too late or perhaps will, by then, turn into a volatile situation!
For most, the model of stretching current staff to manage social media won't work for the long haul. Absent funding for more positions, what do you do?
Enter the secret sauce. Students. The key is to harness their eagerness and stories so you wind up with authentic content and real time interactions. But, how? This session will highlight success stories from the best case studies education has to offer and provide tangible ways to motivate, train, and trust your student workers or volunteers.
2001: A Web Odyssey
Remember FrontPage Extensions? How about spacer GIFS? Which font did your site use … Arial or Times? Do you remember testing to make sure your table layout looked right in Netscape? Those were the days of animated GIFS. Since then, best practices in web design have come a long way.
Are you concerned that your knowledge of what is in or out on the web may be dated? Join Sarah Eva Monroe, a senior creative director at mStoner, and Rachel Hoormann, executive director of university web communications, for a conversation on the ways in which changes in content creation, audience expectations, governance, and analytics have radically altered the landscape of higher ed websites. Sarah Eva’s first official job as a web professional was at Tulane University in 2001. In this webinar, she will reconnect with two of her colleagues and draw upon their wisdom gained from managing the same website for more than a decade.
What You’ll Learn:
We’ll take a look at what used to be considered best practice in web management and contrast that with current thinking. You’ll come to understand which techniques should be retired, and which have remained in vogue. We’ll explore the following questions:
How is mobile browsing like using dial-up?
Do I still need to choose web-safe colors?
Which image formats are best for which types of graphics?
How has communication strategy evolved?
What is the evolution of the online news room?
What is distributed content management?
Can I really only choose from a few limited typefaces when choosing a font?
Is animation in or out?
How has writing for the web changed?
Presenters:
Sarah Eva brings more than 10 years of digital creative and strategy experience to mStoner. Her career in higher education spans three institutions: The Chicago School of Professional Psychology, Columbia College Chicago, and Tulane University. At these institutions she’s held a variety of positions including web designer, art director, and digital marketing lead, and has a track record of exceeding recruitment, marketing, and advancement goals. In 2011, she joined Lipman Hearne, where she led digital/social media strategy for clients.Sarah Eva is an alumna of Obama’s 2012 digital team, where as a senior advertising strategist she managed the copywriting, design, and production of creative assets for mobile, social, desktop, and gaming platforms.
Rachel Hoormann has led web content and design strategy at Tulane University for over 13 years. She and her staff manage top-level pages, Tulane’s content management system and support all manner of electronic communications from social media to powerpoint.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Mythbusting Websites: What Prospects Value About #HigherEd Websites (and What...
Prospective students — especially teens — are a prime audience for a college website. But do we really know what teens are looking for when they visit your .edu? We designed, in partnership with mStoner, Inc. and Higher Ed Live, a survey asking teens to share their frank opinions of the college websites they’ve visited.
We asked them to tell us what they looked for on websites when they were researching colleges, choosing where to apply, and deciding which to attend. What did they like about the sites they visited? What was the most important content — and when was it important? What were the frustrations they experienced? What were the best sites they looked at? And they didn’t hold back.
Next, we sent the same survey to admission staff, web developers, designers, and marketers at colleges who were designing and redesigning websites for this key audience. We wanted to find out what they knew (or thought they knew) about what teens wanted.
The resulting presentation will explore where their perspectives converge — and where they differ — and how marketers can leverage this knowledge.
What You Will Learn
• What’s important, when. Knowing what kind of content students value and when in their college search and choice process they particularly value it helps college and university staff tune up websites and informs content strategy and storytelling.
• Where the problems are on .edu websites. Identifying typical problems on college websites helps colleges to ensure that they address those issues on their own sites.
• Where to invest your time and resources. You’ll learn what kinds of content prospects value so you can create more of it: If prospects don’t value alumni profiles, why create them?
• What college web, marketing, and admissions professionals don’t understand about what teens do on their sites. We’ll highlight significant disconnects between what on-campus professionals think they know about what teens do, and what they actually do.
Digital Storytelling for Inspiration and Impact
Storytelling is one of the oldest forms of communication known to man and is used to educate, solve problems, entertain, assimilate, provide pattern and order, and connect. In academe, stories persuade, inspire, and move people to action. This presentation will cover the five fundamental elements of a good digital story and the six stages of a digital story’s life. Leave this session with concrete tools and tactics for producing, deploying, measuring, and optimizing story content.
Accessibility for Digital Storytelling
Download this webinar for free: http://mstnr.me/2hDaQwW
One of the greatest benefits of digital storytelling is the ability to create an immersive experience for your audiences. Beautiful images, exciting and inspirational videos, motion and microinteractions, and audio all work together to bring a story alive. How do we create a captivating experience for people who are using screen readers and other assistive devices? Join us for this webinar to learn more about accessibility and storytelling.
What You Will Learn
• Accessibility requirements you must consider
• Challenges and solutions for creating accessible digital stories
• Tools, techniques, and best practices for accessible design and multimedia
Storytelling Through Faculty
Storytelling is one of the most effective ways to communicate and connect. Faculty members — their research, scholarship, and teaching — offer some of the richest stories for an institution to share. Join mStoner CEO Voltaire Santos Miran and ExpertFile Director Deanne Taenzer as they talk about the use of story to engage mind and heart and the role of technology in managing and measuring that content.
What You Will Learn
• What makes the difference between a faculty CV and a compelling story.
• How to motivate faculty to engage with you on an ongoing basis.
• How to use ExpertFile tools to better engage and reach a wider audience
• Important things to measure in terms of content and audience engagement that generate actionable insights.
A Mile in Their Shoes: Building Empathy Through Experience Maps and Personas
The process is highly emotional, fraught with anxiety, and influenced by many sources of information. As marketing and enrollment professionals, we must understand the factors that drive this important choice — as well as the thoughts and emotions our target audiences experience — in order to develop empathy for the groups that we serve.
Digital Admissions 2019
mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social media, websites, email, and digital ads — during their college search and selection process, and what information is most helpful at each stage of the journey.
2019 Digital Admissions
mStoner's 2019 Digital Admissions research with TargetX offers rich insights into the nuanced behavior of prospective teen students as they begin their college search and selection process
A Mile in Their Shoes: Building Empathy Through Experience Maps
The college choice process is highly emotional, fraught with anxiety, and influenced by many sources of information. As marketing and enrollment professionals, we must understand the factors that drive this important choice — as well as the thoughts and emotions our target audiences experience — in order to develop empathy for the groups that we serve.
Would you like a tool to help navigate these challenges?
Enter the experience map — a powerful tool that: represents your, audience’s story, draws key stakeholders together, uncovers major process gaps, and guides your priorities and activities.
During this webinar, you’ll understand the basics of experience mapping, learn the seven benefits of an experience map, and discover how it can impact your enrollment and marketing strategy.
We’ll showcase examples from institutions that uncovered major process and content gaps as a result of experience mapping, causing them to lose their top applicants. We promise — the results will shock you.
Download the on demand presentation: http://offers.mstoner.com/a-mile-in-their-shoes-building-empathy-through-experience-maps
Making Your Mark: Unforgettable Branding
You know what you stand for. You feel it in your heart. Now what?
What’s the secret to building a bold brand that connects with your key audiences? Tune into this free webinar co-hosted by mStoner, a digital agency focused on higher education marketing and communications, and Zehno, a strategic branding and marketing firm for educational organizations.
Voltaire Santos Miran, mStoner’s CEO and Head of Client Experience and Shane Shanks, Zehno’s Senior Strategist and Editorial Director, team up to show you how to bring your institution’s brand to life. From smart strategy and bold creative to a beautiful web presence — we’ll use best-practice examples that deliver meaningful results.
Learn how to transform your message platform into compelling and captivating creative and how to make your website an integral part of your branding.
You will learn how to:
Translate brand messages into brilliant communications
Capture the heart and soul of an institution
Define the look, feel, and voice of your brand
Communicate a school's strengths and distinctions through its website
Create an optimal website structure for your target audiences
Marketing and Advancement: Colleagues and Partners or Direct Reports
This was presented at the 2018 AMA Higher Education Conference by Michael Stoner, co-founder and co-owner at mStoner, Inc. and Rob Zinkan, associate vice president, marketing, at Indiana University.
In this presentation, based on insights from the 2018 Benchmarking Digital Advancement research by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, we explore the current relationship between the CMO and chief advancement officer. Are they colleagues and partners? And, more importantly, what
lies ahead for the CMO/CAO relationship as institutions seek to implement more effective engagement strategies with the entire range of an institution’s stakeholders?
Five reasons why the universal homepage happens
Navigation, a carousel, request information, visit, apply, three news items, three event items, three profiles, a social media aggregator, and a fat footer. We know what you're thinking: That sounds awfully familiar.
You might be wondering why this happens. A lot.
mStoner identifies five roadblocks to watch out for so you can ensure your next homepage refresh or website redesign goes beyond the universal homepage template.
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...
Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.)
We'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.
What You'll Learn:
Why the universal university homepage phenomenon happens.
Five strategies for avoiding the “regression to the mean”.
The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?).
Key steps to take in between redesigns to set yourself up for longterm success.
University of North Dakota Case Study
The University of North Dakota has always been ahead of its time. But like many schools, UND initially built and grew its website piece by piece, without a unified vision. Without centralized management, the site eventually ballooned to more than 30,000 pages that varied in accuracy, timeliness, and presentation.
When it hired mStoner, UND’s needs were clear: create a cohesive site that could serve at least 13,000 students in more than 250 academic programs. Most important, UND wanted to reach an audience it hadn’t expressly prioritized before: prospective students. A major upgrade for UND’s new site was moving to a powerful search technology, powered by Funnelback.
Improving the Search Experience in Higher Ed: What's Next?
Recent changes to website search are disrupting the way colleges and universities provide a fundamental website feature that impacts every key audience.
In this webinar, we will:
Review how the website search landscape has changed.
Discuss opportunities institutions have to use search to improve visitor experiences.
Examine how a major University tackled replacement of their former search solution, Google Search Appliance.
Look to the future at how search may unfold for colleges and universities.
IMC Crash Course
In this five minute lightening talk, you'll get a crash course on the five step IMC (integrated marketing communications) process and learn ways education can leverage the model to integrate internal and external communications and accurately measure results.
Content Planning and Delivery for higher ed
Planning, organizing, and maintaining college and university web content is challenging. Competing priorities, resource limitations and siloed departments all have the potential to derail content projects.
Whether you’re preparing for a large-scale website redesign, a capital campaign microsite, or just refreshing a few key pages, you want to get the right content to the right audience on time and on budget.
During the webinar, we'll share practical examples and techniques that you can use to avoid common pitfalls of content delivery for your next project. You'll learn:
Which content questions to ask early in your project
What roles you need to consistently produce quality content
The pros and cons of centralized and decentralized content creation
How to prioritize when you have large amounts of content to create or review
How to plan for a workflow that incorporates faculty review
Storytelling and Integrated Marketing Communications
Storytelling is imperative if you want to build an enduring brand for your college or university.
The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing campaigns.
The digital space allows storytellers to immerse audiences even more fully in our stories with the opportunity to integrate and weave video, photography, user-generated content, and other rich media throughout the marketing campaign.
Are your readers at the heart of your institution’s story? Join mStoner and our branding partner BVK for the third webinar in our summer series. We’ll arm you with the knowledge you need — storytelling principles, concrete planning steps, and best-practice examples — to ensure storytelling is at the heart of your integrated marketing communication.
What You Will Learn:
How to develop an on-brand storytelling strategy
How to structure your stories
Traits of successful stories and how to measure impact
Ways to weave storytelling in your next integrated marketing campaign
Brand Architecture: Building an Enduring Brand
Most brand efforts start with a bang, then soon fade away. Why? Because too many institutions continue to focus on features and benefits to tell their story. In today’s hypercompetitive environment, colleges and universities need to do more.
Institutions need to discover — or, for many, rediscover — their core values. Once that happens, there is an enormous opportunity for elevating your message beyond the statistics, beyond the rankings, and beyond the athletic accomplishments.
In part two of the Summer Webinar Series, we’ll provide you with important insights that can help transform your institution from enrollment to endowment.
What You’ll Learn:
What values-based marketing is.
How this approach (based on 10 years and 50,000 brands studied) has created incredible success both inside and outside of the higher education category.
The neuroscience of infusing emotion into your university’s brand messaging, leading to differentiation and increased engagement.
Insights into the Masterbrand approach and the necessary steps required to create brand consistency across the entire university.
How to discover, unite, inspire and unleash the power of your brand at each of your university’s touch points.
Higher Education Brand and Website Case Studies
What is one way you can help get senior leaders at your institution to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
Invoke the success of others.
Download six micro case studies from mStoner and BVK, our branding partner, to showcase successful higher education brand and web projects.
Pitch Perfect: How to Gain Internal Buy-In
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
In this webinar, mStoner and our branding partner BVK arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
The process, timeline, and potential costs involved in a brand-to-website project.
Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
Map It Out: The Path to Better Digital Engagement with Prospects
No matter the size of your institution, digital enrollment marketing and communications comes with challenges: competing priorities, schedule and budget limitations, an abundance of (good and bad) ideas for digital next steps, and a variety of stakeholders and subject-matter experts who all want a say in what ends up on the website.
Wouldn’t it be great if there was one tool that could help you navigate all of these challenges? One living artifact you could point to and say: That’s why we’re doing it this way!
Enter the experience map.
Experience maps are graphical representations of the interactions individuals have with a product or service. They’re effective tools for developing empathy and understanding for your target audience by highlighting their thoughts, feelings, and actions as they seek to accomplish a task, such as applying to your institution.
The path to better digital engagement with your prospective student audience starts with an experience map. When you understand what information your target audience is looking for, when they’re looking for it, how they’re searching, and why, you’re able to identify areas needing improvement in engagement, content creation, and so much more.
Your website is your institution’s No. 1 recruiting tool and marketing channel. When it comes to planning a site redesign or implementing changes and enhancements to your site, an experience map will be your most valuable tool.
During the webinar, we’ll show you seven ways an experience map can improve engagement with prospective students. You’ll learn how to use an experience map to:
Create stakeholder alignment.
Develop user-centered content.
Capture institutional knowledge.
Prioritize your efforts.
Higher Ed Site Redesign Done Right
MAKE 2018 THE YEAR YOU REALLY OWN YOUR SITE AND ENSURE THE CONTENT AND DESIGN REFLECT THE QUALITY OF YOUR INSTITUTION.
In this webinar, we cover the six things you need to know to set up your redesign project for success. You’ll learn how to:
1. Use insights from data to justify a website redesign, and what to do while you’re waiting for budgetary approval.
2. Set your priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboration.
3. Identify blind spots. (Spoiler alert: We have a list of top 10 mistakes that institutions usually make, and how to avoid them.)
4. Create a strong RFP that great firms will want to respond to, and choose the best-fit partner for your needs.
5. Create realistic expectations internally around cost, process, and community engagement.
6. Move your website from a capital project to an ongoing process.
Mythbusting Enrollment Marketing
Have you ever wondered what prospective teens are thinking when they receive and read — or ignore —your institution's recruitment marketing?
Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices targeted to teen needs and interests when building marketing and recruitment plans.
This third study in the Mythbusting series is the first to focus on the complete enrollment marketing mix.
In partnership with NRCCUA® (National Research Center for College & University Admissions), we designed a survey asking prospective teens to share their frank opinions of tactics institutions use to reach and engage them. We administered an identical survey to higher ed enrollment and marketing professionals to find out what they know (or think they know) about what teens want.
The resulting presentation explores where these perspectives converge — and differ — and how marketers can leverage this knowledge. We uncover the best channels for boosting visibility among prospective teen students and identify what encourages them to apply to your institution.
Digital Storytelling 101
People are wired for stories.
Digital media allows us to bring life to those stories through words, images, sounds, and moving pictures. Exploring the guiding philosophy, lifecycle, and elements of a digital story, this webinar reviews pace-setting examples drawn from news media, colleges, and universities.
If you’re looking for ways to become a better storyteller and extend the reach and impact of communications that you already produce, don’t miss this webinar.
What You Will Learn
• Why storytelling matters
• How excellent digital stories are constructed
• What roles are necessary for a story team
• How to create a smart, sustainable solution for digital story content
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A Mile in Their Shoes: Building Empathy Through Experience Maps and Personas
The process is highly emotional, fraught with anxiety, and influenced by many sources of information. As marketing and enrollment professionals, we must understand the factors that drive this important choice — as well as the thoughts and emotions our target audiences experience — in order to develop empathy for the groups that we serve.
Digital Admissions 2019
mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social media, websites, email, and digital ads — during their college search and selection process, and what information is most helpful at each stage of the journey.
2019 Digital Admissions
mStoner's 2019 Digital Admissions research with TargetX offers rich insights into the nuanced behavior of prospective teen students as they begin their college search and selection process
A Mile in Their Shoes: Building Empathy Through Experience Maps
The college choice process is highly emotional, fraught with anxiety, and influenced by many sources of information. As marketing and enrollment professionals, we must understand the factors that drive this important choice — as well as the thoughts and emotions our target audiences experience — in order to develop empathy for the groups that we serve.
Would you like a tool to help navigate these challenges?
Enter the experience map — a powerful tool that: represents your, audience’s story, draws key stakeholders together, uncovers major process gaps, and guides your priorities and activities.
During this webinar, you’ll understand the basics of experience mapping, learn the seven benefits of an experience map, and discover how it can impact your enrollment and marketing strategy.
We’ll showcase examples from institutions that uncovered major process and content gaps as a result of experience mapping, causing them to lose their top applicants. We promise — the results will shock you.
Download the on demand presentation: http://offers.mstoner.com/a-mile-in-their-shoes-building-empathy-through-experience-maps
Making Your Mark: Unforgettable Branding
You know what you stand for. You feel it in your heart. Now what?
What’s the secret to building a bold brand that connects with your key audiences? Tune into this free webinar co-hosted by mStoner, a digital agency focused on higher education marketing and communications, and Zehno, a strategic branding and marketing firm for educational organizations.
Voltaire Santos Miran, mStoner’s CEO and Head of Client Experience and Shane Shanks, Zehno’s Senior Strategist and Editorial Director, team up to show you how to bring your institution’s brand to life. From smart strategy and bold creative to a beautiful web presence — we’ll use best-practice examples that deliver meaningful results.
Learn how to transform your message platform into compelling and captivating creative and how to make your website an integral part of your branding.
You will learn how to:
Translate brand messages into brilliant communications
Capture the heart and soul of an institution
Define the look, feel, and voice of your brand
Communicate a school's strengths and distinctions through its website
Create an optimal website structure for your target audiences
Marketing and Advancement: Colleagues and Partners or Direct Reports
This was presented at the 2018 AMA Higher Education Conference by Michael Stoner, co-founder and co-owner at mStoner, Inc. and Rob Zinkan, associate vice president, marketing, at Indiana University.
In this presentation, based on insights from the 2018 Benchmarking Digital Advancement research by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, we explore the current relationship between the CMO and chief advancement officer. Are they colleagues and partners? And, more importantly, what
lies ahead for the CMO/CAO relationship as institutions seek to implement more effective engagement strategies with the entire range of an institution’s stakeholders?
Five reasons why the universal homepage happens
Navigation, a carousel, request information, visit, apply, three news items, three event items, three profiles, a social media aggregator, and a fat footer. We know what you're thinking: That sounds awfully familiar.
You might be wondering why this happens. A lot.
mStoner identifies five roadblocks to watch out for so you can ensure your next homepage refresh or website redesign goes beyond the universal homepage template.
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...
Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.)
We'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.
What You'll Learn:
Why the universal university homepage phenomenon happens.
Five strategies for avoiding the “regression to the mean”.
The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?).
Key steps to take in between redesigns to set yourself up for longterm success.
University of North Dakota Case Study
The University of North Dakota has always been ahead of its time. But like many schools, UND initially built and grew its website piece by piece, without a unified vision. Without centralized management, the site eventually ballooned to more than 30,000 pages that varied in accuracy, timeliness, and presentation.
When it hired mStoner, UND’s needs were clear: create a cohesive site that could serve at least 13,000 students in more than 250 academic programs. Most important, UND wanted to reach an audience it hadn’t expressly prioritized before: prospective students. A major upgrade for UND’s new site was moving to a powerful search technology, powered by Funnelback.
Improving the Search Experience in Higher Ed: What's Next?
Recent changes to website search are disrupting the way colleges and universities provide a fundamental website feature that impacts every key audience.
In this webinar, we will:
Review how the website search landscape has changed.
Discuss opportunities institutions have to use search to improve visitor experiences.
Examine how a major University tackled replacement of their former search solution, Google Search Appliance.
Look to the future at how search may unfold for colleges and universities.
IMC Crash Course
In this five minute lightening talk, you'll get a crash course on the five step IMC (integrated marketing communications) process and learn ways education can leverage the model to integrate internal and external communications and accurately measure results.
Content Planning and Delivery for higher ed
Planning, organizing, and maintaining college and university web content is challenging. Competing priorities, resource limitations and siloed departments all have the potential to derail content projects.
Whether you’re preparing for a large-scale website redesign, a capital campaign microsite, or just refreshing a few key pages, you want to get the right content to the right audience on time and on budget.
During the webinar, we'll share practical examples and techniques that you can use to avoid common pitfalls of content delivery for your next project. You'll learn:
Which content questions to ask early in your project
What roles you need to consistently produce quality content
The pros and cons of centralized and decentralized content creation
How to prioritize when you have large amounts of content to create or review
How to plan for a workflow that incorporates faculty review
Storytelling and Integrated Marketing Communications
Storytelling is imperative if you want to build an enduring brand for your college or university.
The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing campaigns.
The digital space allows storytellers to immerse audiences even more fully in our stories with the opportunity to integrate and weave video, photography, user-generated content, and other rich media throughout the marketing campaign.
Are your readers at the heart of your institution’s story? Join mStoner and our branding partner BVK for the third webinar in our summer series. We’ll arm you with the knowledge you need — storytelling principles, concrete planning steps, and best-practice examples — to ensure storytelling is at the heart of your integrated marketing communication.
What You Will Learn:
How to develop an on-brand storytelling strategy
How to structure your stories
Traits of successful stories and how to measure impact
Ways to weave storytelling in your next integrated marketing campaign
Brand Architecture: Building an Enduring Brand
Most brand efforts start with a bang, then soon fade away. Why? Because too many institutions continue to focus on features and benefits to tell their story. In today’s hypercompetitive environment, colleges and universities need to do more.
Institutions need to discover — or, for many, rediscover — their core values. Once that happens, there is an enormous opportunity for elevating your message beyond the statistics, beyond the rankings, and beyond the athletic accomplishments.
In part two of the Summer Webinar Series, we’ll provide you with important insights that can help transform your institution from enrollment to endowment.
What You’ll Learn:
What values-based marketing is.
How this approach (based on 10 years and 50,000 brands studied) has created incredible success both inside and outside of the higher education category.
The neuroscience of infusing emotion into your university’s brand messaging, leading to differentiation and increased engagement.
Insights into the Masterbrand approach and the necessary steps required to create brand consistency across the entire university.
How to discover, unite, inspire and unleash the power of your brand at each of your university’s touch points.
Higher Education Brand and Website Case Studies
What is one way you can help get senior leaders at your institution to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
Invoke the success of others.
Download six micro case studies from mStoner and BVK, our branding partner, to showcase successful higher education brand and web projects.
Pitch Perfect: How to Gain Internal Buy-In
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
In this webinar, mStoner and our branding partner BVK arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
The process, timeline, and potential costs involved in a brand-to-website project.
Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
Map It Out: The Path to Better Digital Engagement with Prospects
No matter the size of your institution, digital enrollment marketing and communications comes with challenges: competing priorities, schedule and budget limitations, an abundance of (good and bad) ideas for digital next steps, and a variety of stakeholders and subject-matter experts who all want a say in what ends up on the website.
Wouldn’t it be great if there was one tool that could help you navigate all of these challenges? One living artifact you could point to and say: That’s why we’re doing it this way!
Enter the experience map.
Experience maps are graphical representations of the interactions individuals have with a product or service. They’re effective tools for developing empathy and understanding for your target audience by highlighting their thoughts, feelings, and actions as they seek to accomplish a task, such as applying to your institution.
The path to better digital engagement with your prospective student audience starts with an experience map. When you understand what information your target audience is looking for, when they’re looking for it, how they’re searching, and why, you’re able to identify areas needing improvement in engagement, content creation, and so much more.
Your website is your institution’s No. 1 recruiting tool and marketing channel. When it comes to planning a site redesign or implementing changes and enhancements to your site, an experience map will be your most valuable tool.
During the webinar, we’ll show you seven ways an experience map can improve engagement with prospective students. You’ll learn how to use an experience map to:
Create stakeholder alignment.
Develop user-centered content.
Capture institutional knowledge.
Prioritize your efforts.
Higher Ed Site Redesign Done Right
MAKE 2018 THE YEAR YOU REALLY OWN YOUR SITE AND ENSURE THE CONTENT AND DESIGN REFLECT THE QUALITY OF YOUR INSTITUTION.
In this webinar, we cover the six things you need to know to set up your redesign project for success. You’ll learn how to:
1. Use insights from data to justify a website redesign, and what to do while you’re waiting for budgetary approval.
2. Set your priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboration.
3. Identify blind spots. (Spoiler alert: We have a list of top 10 mistakes that institutions usually make, and how to avoid them.)
4. Create a strong RFP that great firms will want to respond to, and choose the best-fit partner for your needs.
5. Create realistic expectations internally around cost, process, and community engagement.
6. Move your website from a capital project to an ongoing process.
Mythbusting Enrollment Marketing
Have you ever wondered what prospective teens are thinking when they receive and read — or ignore —your institution's recruitment marketing?
Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices targeted to teen needs and interests when building marketing and recruitment plans.
This third study in the Mythbusting series is the first to focus on the complete enrollment marketing mix.
In partnership with NRCCUA® (National Research Center for College & University Admissions), we designed a survey asking prospective teens to share their frank opinions of tactics institutions use to reach and engage them. We administered an identical survey to higher ed enrollment and marketing professionals to find out what they know (or think they know) about what teens want.
The resulting presentation explores where these perspectives converge — and differ — and how marketers can leverage this knowledge. We uncover the best channels for boosting visibility among prospective teen students and identify what encourages them to apply to your institution.
Digital Storytelling 101
People are wired for stories.
Digital media allows us to bring life to those stories through words, images, sounds, and moving pictures. Exploring the guiding philosophy, lifecycle, and elements of a digital story, this webinar reviews pace-setting examples drawn from news media, colleges, and universities.
If you’re looking for ways to become a better storyteller and extend the reach and impact of communications that you already produce, don’t miss this webinar.
What You Will Learn
• Why storytelling matters
• How excellent digital stories are constructed
• What roles are necessary for a story team
• How to create a smart, sustainable solution for digital story content
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
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Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
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3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
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The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
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This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
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providing crucial environmental data for scientific, resource management, policy purposes, and
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Accurate understanding of land use and cover is imperative for the development planning
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and water managers, and urban planners, are interested in obtaining data on land use and cover
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9
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- 2. Mallory Wood Director of Marketing mStoner @MalloryWood 802.457.9234 Tuesday, March 19, 13
- 3. comScore, Jan. 2012 Next Generation Strategies for Advertising to Millennials Tuesday, March 19, 13
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- 5. comScore, Feb. 2013 US Digital Future in Focus Tuesday, March 19, 13
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- 10. High-achieving Vermont sophomores, juniors, and seniors “Videos are helpful! As long as it's not forced on you (hint hint the thousands of college emails I received after checking that abhorrent little box on the PSATs). I also prefer funny to corny/boring (duh).” Tuesday, March 19, 13
- 11. Tuesday, March 19, 13
- 12. Let’s examine the “real world.” Tuesday, March 19, 13
- 13. Tuesday, March 19, 13
- 14. Tuesday, March 19, 13
- 15. page 15 Tuesday, March 19, 13
- 16. page 15 Tuesday, March 19, 13
- 17. Let’s examine higher education. Tuesday, March 19, 13
- 18. Hits Tuesday, March 19, 13
- 19. and misses.Tuesday, March 19, 13
- 20. Viral Tuesday, March 19, 13
- 21. Viral Tuesday, March 19, 13
- 22. It’s about... ‣ Knowing your audience, motivation, and message. ‣ Setting SMART goals. ‣ Publicizing your efforts. Tuesday, March 19, 13
- 23. Tuesday, March 19, 13
- 24. Tuesday, March 19, 13
- 25. Measurement ‣ YouTube Insights ‣ Tracking links (like bit.ly) ‣ Google Analytics ‣ Word of mouth Tuesday, March 19, 13
- 26. YouTube Insights ‣ Target audience demographics ‣ Playback locations ‣ Traffic sources ‣ Retention Tuesday, March 19, 13
- 27. Examples of measurable objectives • Increase followers by __% • Increase content sharing __% • Increase website traffic __% • Increase avg time on blog __% • Increase donations __% • Increase applications __% • Increase attendance at events by __% Tuesday, March 19, 13
- 28. Tuesday, March 19, 13
- 29. Be informative Tuesday, March 19, 13
- 30. Tuesday, March 19, 13
- 31. page 30 Tuesday, March 19, 13
- 32. page 30 Tuesday, March 19, 13
- 33. Tuesday, March 19, 13
- 34. Highlight students Tuesday, March 19, 13
- 35. Tuesday, March 19, 13
- 36. Tuesday, March 19, 13
- 37. Breathe life into branding Tuesday, March 19, 13
- 38. Tuesday, March 19, 13
- 39. page 37 Tuesday, March 19, 13
- 40. page 37 Tuesday, March 19, 13
- 41. Tuesday, March 19, 13
- 43. Tuesday, March 19, 13
- 44. Share success stories. Tuesday, March 19, 13
- 45. page 42 Tuesday, March 19, 13
- 46. page 42 Tuesday, March 19, 13
- 47. Take an integrated approach Tuesday, March 19, 13
- 48. Tuesday, March 19, 13
- 49. Create a series Tuesday, March 19, 13
- 50. page 46 Tuesday, March 19, 13
- 51. Empower current students Tuesday, March 19, 13
- 52. Tuesday, March 19, 13
- 53. Tuesday, March 19, 13
- 54. Tuesday, March 19, 13
- 55. Tuesday, March 19, 13
- 56. Tuesday, March 19, 13
- 57. A few more tips. Tuesday, March 19, 13
- 58. ‣ Don’t use logo intros. ‣ Select your visual effects wisely. ‣ Use tags and descriptions. Tuesday, March 19, 13
- 59. Your turn! Tuesday, March 19, 13
- 60. Be creative Tuesday, March 19, 13
- 61. page 56 Tuesday, March 19, 13
- 62. Tuesday, March 19, 13
- 63. page 58 Tuesday, March 19, 13
- 64. Learn more Tuesday, March 19, 13
- 65. Tuesday, March 19, 13
- 66. Tuesday, March 19, 13
- 67. Resources & Videos: • http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/ Next_Generation_Strategies_for_Advertising_to_Millennials • http://www.comscore.com/2012USDigitalFutureinFocus • http://www.hulu.com/watch/331281/saturday-night-live-super-showcase • http://www.mstoner.com/marketing-and-branding/reel_deal_monday_if_you_can-_you_can_go_to_brock/ • http://www.mstoner.com/marketing-and-branding/reel_deal_monday_gettysburg_college_leap_day_photo_project/ • http://www.mstoner.com/marketing-and-branding/reel_deal_monday_bc_minute/ • http://www.mstoner.com/marketing-and-branding/reel_deal_monday_big_things_are_within_reach/ • http://mallorywood.wordpress.com/2011/01/24/10-youtube-tricks-you-need-to-know/ • SMC Kribs: http://www.youtube.com/watch?v=xBYuEcW65gM • SNHU Stories: http://www.snhustories.com/ • U Indy Personal Attention Unleashed: http://www.youtube.com/watch? v=teQqEKKnUP4&list=PL8E1B747DB9D3E3CF&index=1&feature=plpp_video • Boston College Pop Quiz: http://www.youtube.com/watch?v=-P0gX6C7v-4 • Call Me A Duck: http://www.youtube.com/watch?feature=player_embedded&v=cNboYbN6wFY • Midd Kid: http://www.youtube.com/watch?v=WZzCHcMKyDc • Murray State Anthem: http://www.youtube.com/watch?v=5Lguh7Cf95c • Remember oUR Name: http://www.youtube.com/watch?v=NiCbfSXoftI • I Tell ‘Em Towson University: http://www.youtube.com/watch?v=SK0RiOOiTTo Tuesday, March 19, 13
- 68. Mallory Wood Director of Marketing mStoner @MalloryWood 802.457.9234 Questions? Tuesday, March 19, 13