How redleafdigital increased the ocal maps views pages for VIP Vaping by 3000%

1. Case Study (VIP ) -
+3000% increase in Local
Map views following SEO
optimisation
Call 07592629885
Email dominic@redleafdigital.co.uk
www.redleafdigital.co.uk

2. The Challenge
01
VIP Vaping was a £12m turnover retail business purchased by British American
Tobacco and I helped manage the transition with BAT.
The original VIP store page was a single, static list of all 120 locations, making
individual stores almost invisible in local search results. For example, a customer
searching for a Glasgow store could see the page, but the result lacked prominence on
Google. This severely limited local visibility, footfall, and inbound enquiries.
Additionally, store data was inconsistent, with some information managed locally and
others outdated. Without proper optimisation, reviews, or structured pages, stores
were underperforming in search, reducing the potential for local traffic, phone
enquiries, and online engagement.

3. The Solution
01
· Store Pages - Created dynamic, individual pages for all 120 stores to
improve discoverability in local search.
· Store Finder - Updated the store finder and set up Google My Business
profiles, consolidating Store Finder accurate opening times, images, and
details for each location.
· Customer Reviews - Implemented a review acquisition strategy to build
local authority, ensuring at least 25 reviews per store before meta
optimisation.
· Meta Optimization - Conducted meta optimisation per store page,
targeting relevant local search terms in collaboration with the SEO agency.

4. The Impact
01
· 3,000% increase in Google Maps views for individual stores.
· 500% increase in total local searches at the store level.
· 800%+ increase in phone call actions to the inbound sales team.
· Established a scalable, repeatable local SEO framework, enabling ongoing
optimisation and stronger visibility for all stores.

5. The Impact
POOR LOCAL PRESENCE PRE OPTIMISATION VS IMPROVED LOCAL PACK RESLUTS

6. The Impact
SIGNIFICANT YOY GROWTH INCLUDING 3000% FOR MAPS VIEWS

7. The Impact

8. I help businesses grow faster by fixing the digital and
ecommerce problems that slow them down. No fluff, no
jargon—just clarity, focus and results.
For 20+ years I’ve supported brands like British American
Tobacco, The Conran Shop, Premier Farnell and The Royal
Mint
I use straightforward ecommerce frameworks to pinpoint
what’s working, what’s not, and where the biggest gains are
hiding. The goal is simple - identify the levers that move
revenue—then move the dial!
About Redleafdigital

9. Ecommerce Framework
Customer Acquisition
Helping your next customer find
you before your competitor does
Website Merchandising
The right product in the right place
at the right moment
Website Conversion
Turning your website into a
conversion machine
Customer Retention
Converting one-time buyers into
long-term customers
International Growth
Introducing international markets
into your next growth story
Platform Optimization
Making your engine run
faster, smoother, smarter
Business Setup
Logistics, Customer Services, Margin
considerations
User Experience
Customer Experience, Customer
Surveys and feedback for growth

10. Testimonials
Dominic was a breath of fresh air
when he joined Avnet and was
pivotal to driving the digital
transformation that propelled
the business to over $1 billion
online sales and over 70% of
orders transacted on the web.
Dominic is a driven individual
with the experience and
personality to make a positive
impact on your retail
business. He demonstrates
high energy and output and
that is infectious in any team,
but especially in E commerce.
Dominic is a resilient and
determined Digital eCommerce
expert who strives for success
in the business he’s working
within to ensure that KPIs are
set and profitability enhanced.
I’d strongly recommend
Dominic for any business
wishing to exceed its online

11. Credentials

12. THANK
YOU
Call 07592629885
Email dominic@redleafdigital.co.uk
www.redleafdigital.co.uk