- Recruiting refers to the process of identifying, attracting, screening, and hiring qualified candidates for jobs within an organization. It can be done internally by promoting or transferring current employees, or externally by hiring new candidates. - Getting referrals on LinkedIn involves finding the right connection to message, sending a concise and informative message about the role and your qualifications, and following up if you don't receive a response right away. - Social media is increasingly being used for recruiting candidates. Posting job ads on platforms like Facebook, Instagram, and LinkedIn can help recruit a wide target audience, while also giving recruiters a sense of candidates' online profiles and activities. Screening and interviewing processes still need

1. THE SPARKS
FOUNDATION
Task 1: Recruitment article and Posts

2. Task- 1.1 Different and
Effective ways of Recruiting
Submitted by: Kaalanki Krithika

3. What is Recruiting?
• Recruiting refers to the overall process of identifying,
attracting, screening, shortlisting and interviewing suitable
candidates for jobs within an organization.
• It is a very important process in any organization.
• Recruitment just doesn’t have to be in the old manner, were a
candidate goes into walk-in interview.
• There are two different types of recruiting.

4. Internal Recruiting
• Internal sources of recruitment refer to hiring employees
within the organization internally.
• In other words, applicants seeking for the different positions
are those wo are currently employed with the same
organization.
• Since the performance of the employees is already known it is
easy to recruit candidates easily.
• Promotions, transfers, recruiting former employees, internal
advertisements are few of the internal recruiting ways.

5. External Recruiting
• External recruitment of sources refer to hiring employees outside te
organization externally.
• External employees brin innovativeness and fresh thoughts to the
organization.
• Although hiring through external sources is a bit expensive, it has
tremendous potential of driving the organization forward in achieving
its goals.
• Direct recruitment, employment exchange, employment agencies,
advertisements, professional associations, campus recruitments are few
of external recruitment methods.

6. Task-1.2: Getting Referrals
On LinkedIn

7. • Before you go ask for a person to refer you to a suitable job make sure
you go through the job details and responsibilities and if you are
eligible for the kind of job you are applying for and if you are
interested then go ahead and ask for a referral. And there are a few
important things one has to remember while asking for a referral.
• These three steps to getting a successful referral at LinkedIn
1. Find the right person
2. Send the right message
3. Follow-up

8. To whom should the message be sent?
The first and the most important thing is to find the right person in your target
company.
It's better to prefer people in the same domain as yours. Like, if you are a person
related to human resources ten it is better to choose a person who is in the same field
of work. They can judge you better based on your resume and skills
What should you send in the message?
Cut the message short. Get to the point without beating around the bush. But make
sure you provide proper context.
Let the message be informative and send your message with the proper job id or URL.
Do not forget to mention all your skills
If your message is concise and appealing then there are high chances that you might
get a referral after all.

9. What to do after sending the message?
 With the right message sent to the people, you will most likely get
many referrals from nice people.
 People are busy and you might not get a message immediately. Wait
for a few days and follow up. Drop another 2-3 messages in 10-15
days.
 If you don’t receive any message even after that then you should
probably try texting other people for referrals. And this cycle
continues.

10. Task-1.3: Social Media
Recruiting

11. Social media has become an important part of everyone else. And
social media is where most people use to express their ideas and
interact with people. According to global Web Index, the average
internet user has a minimum of four social media accounts. Every
individual out there is using all the current trending social media
platforms. It could even just be FOMO. And the recruiters are also
using it to their advantage. The very first platform that comes into
mind when we think of hiring potential candidates is LinkedIn. Since
many people are not completely aware of LinkedIn recruiters are now
taking their game to other platforms from Twitter to Snapchat. Very
recently, McDonald's introduced its Snaplications in Australia where
people send a 10-second video directly to McDonald's in lieu of a
Resume.

12. And not just that, me being an active user of Instagram notice a lot of
advertisements related to the job I searched earlier on google. So, if I
would become a Recruiter sometime in the future, I will become a part
of this social media recruiting. Facebook remains surprisingly favorite
for 75% of the recruiters and 38% are favorable towards LinkedIn.
My very first step would be, creating a job advertisement which
wouldn’t offend any kind of people, in this generation where people
get offended very easily, I will make sure my post wouldn’t hurt
anyone's feelings be it, Women, old people, ethnic minorities or
anyone.

13. The second and the most important one is to post the job advertisement on the right
platforms. LinkedIn, Internshala is being used only by a few when compared to the rest of
the platforms. We don’t find as many active accounts on LinkedIn as we may find on
Instagram or Facebook. So, posting ads over there will bring in target candidates.
Posting ads on Facebook and Instagram will not only bring in my target
audience but also will give me an idea about the person I am going to hire. It is important
that we don’t judge them based on their social media account but will give an idea about
the kind of person they are.
The third step would include interviewing, screening where every eligible
candidate will be given a proper opportunity to showcase their skills. And those who are
most eligible and qualified will be given a position in the organization.
Apart from these social media marketing strategies, I would also ask my already
existing staff members to post the job openings on their social media platforms.
This is how I would recruit someone if I were a recruiter.