This document appears to be a goods order proposal from Luciano Jewellery Co. Ltd. in Hong Kong to IGFD GRUPPO S.R.L. in Italy. It contains images and style codes for over 200 Marc by Marc Jacobs clothing items being proposed for orders in the resort 2012 season between October and December, including leggings, crops, skinnies, sticks, and cigarettes in various fabrics, rises, and colors.
Coty is the largest fragrance company in the world and also manufactures beauty products. Founded in 1904 by Francois Coty in Paris, it has grown to employ over 8,500 people worldwide. Coty creates fragrances for prominent celebrities and designers and owns brands like Calvin Klein, Marc Jacobs, Rimmel, and OPI. While headquartered in Paris and New York, Coty has manufacturing locations across Europe and in North Carolina, and sells its products globally through prestige retailers and mass merchants.
Marc Jacobs is an American fashion designer born in 1963 in New York City. He attended the Parsons School of Design, winning several awards, and began his career designing for Perry Ellis. Jacobs went on to found his own label Marc Jacobs in 1986. He is now the head designer of both the Marc Jacobs and Marc by Marc Jacobs lines. In 1997, Jacobs became the creative director of luxury brand Louis Vuitton, where he has had much success creating their first ready-to-wear clothing line. He is known for his grunge-inspired and layered styles that blend high fashion with casual aesthetics.
Case Study: Coty Builds Holistic IT Management Platform With CA Spectrum as a...CA Technologies
Coty built a holistic enterprise monitoring platform using CA Spectrum as the foundational solution. They replaced multiple management systems with a new global platform integrating CA Spectrum, CA Performance Management, and other CA solutions. This gives visibility across IT services and reporting. CA Spectrum provides discovery, grouping, and sharing discovered configurations and metrics across tools. Coty also uses CA Spectrum to populate their BMC Remedyforce CMDB.
Marc Jacobs launched his namesake label in 1986 and has since expanded into multiple product categories including ready-to-wear, accessories, home goods, and fragrances. The brand targets young, urban, sophisticated consumers aged 18-35. Stylistically, Marc Jacobs clothing has a casual yet chic aesthetic featuring bright colors, stripes, and vintage-inspired silhouettes. The brand communicates through provocative advertising and celebrity endorsements. Marc Jacobs stores aim to cultivate an accessible yet luxurious shopping experience.
"The Forecast // Beauty" report is the first edition of a series of consumer trends & insights reports. This sample is an overview of the beauty industry - including market dynamics, consumers' attitudes and global industry trends.
Global Strategy Marketing: "Marc Jacobs China Expansion" (USC - MKT 440)Moe Rubel
While disseminating a plan for consumer and product marketing with a focus on global strategies, this presentation for "Marc Jacobs China Expansion" was delivered in front of a graduate-level Marshall School of Business class at the University of Southern California on April 9, 2014.
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
This document appears to be a goods order proposal from Luciano Jewellery Co. Ltd. in Hong Kong to IGFD GRUPPO S.R.L. in Italy. It contains images and style codes for over 200 Marc by Marc Jacobs clothing items being proposed for orders in the resort 2012 season between October and December, including leggings, crops, skinnies, sticks, and cigarettes in various fabrics, rises, and colors.
Coty is the largest fragrance company in the world and also manufactures beauty products. Founded in 1904 by Francois Coty in Paris, it has grown to employ over 8,500 people worldwide. Coty creates fragrances for prominent celebrities and designers and owns brands like Calvin Klein, Marc Jacobs, Rimmel, and OPI. While headquartered in Paris and New York, Coty has manufacturing locations across Europe and in North Carolina, and sells its products globally through prestige retailers and mass merchants.
Marc Jacobs is an American fashion designer born in 1963 in New York City. He attended the Parsons School of Design, winning several awards, and began his career designing for Perry Ellis. Jacobs went on to found his own label Marc Jacobs in 1986. He is now the head designer of both the Marc Jacobs and Marc by Marc Jacobs lines. In 1997, Jacobs became the creative director of luxury brand Louis Vuitton, where he has had much success creating their first ready-to-wear clothing line. He is known for his grunge-inspired and layered styles that blend high fashion with casual aesthetics.
Case Study: Coty Builds Holistic IT Management Platform With CA Spectrum as a...CA Technologies
Coty built a holistic enterprise monitoring platform using CA Spectrum as the foundational solution. They replaced multiple management systems with a new global platform integrating CA Spectrum, CA Performance Management, and other CA solutions. This gives visibility across IT services and reporting. CA Spectrum provides discovery, grouping, and sharing discovered configurations and metrics across tools. Coty also uses CA Spectrum to populate their BMC Remedyforce CMDB.
Marc Jacobs launched his namesake label in 1986 and has since expanded into multiple product categories including ready-to-wear, accessories, home goods, and fragrances. The brand targets young, urban, sophisticated consumers aged 18-35. Stylistically, Marc Jacobs clothing has a casual yet chic aesthetic featuring bright colors, stripes, and vintage-inspired silhouettes. The brand communicates through provocative advertising and celebrity endorsements. Marc Jacobs stores aim to cultivate an accessible yet luxurious shopping experience.
"The Forecast // Beauty" report is the first edition of a series of consumer trends & insights reports. This sample is an overview of the beauty industry - including market dynamics, consumers' attitudes and global industry trends.
Global Strategy Marketing: "Marc Jacobs China Expansion" (USC - MKT 440)Moe Rubel
While disseminating a plan for consumer and product marketing with a focus on global strategies, this presentation for "Marc Jacobs China Expansion" was delivered in front of a graduate-level Marshall School of Business class at the University of Southern California on April 9, 2014.
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
The document is a project report on the marketing strategy of Avon, a cosmetic company. It provides an overview of Avon, discussing its history, products, target market, and marketing concepts. The report analyzes Avon's marketing environment and strategies using tools like the 4Ps, SWOT analysis, and PEST analysis. It also reviews Avon's competitors and makes recommendations to improve its marketing approach.
This letter provides a strong recommendation for Debra Bassett for a school psychology internship. The letter details that Debra was an exceptional student who went above and beyond expectations in her coursework. She showed insight and knowledge about working with children with disabilities and their families. The letter also describes Debra's experience working as a paralegal, where she displayed excellent interpersonal and problem-solving skills in assisting clients in stressful family law situations. The letter writer, who has known Debra for 2 years, believes she will be a wonderful asset and recommends her without hesitation.
M.A.C. was founded in 1985 in Toronto as a professional makeup brand. It focused on high quality products that could withstand stage lighting and long wear for models, actors, and performers. The brand developed a unique image through black clothing, extreme employee styles, and counters designed for professional artists. M.A.C. now sells products through partner retailers, company stores, and a 1-800 call center across 15 countries. The target consumer is both professional artists and younger fashion-forward retail customers seeking unique looks.
Marketing Plan MAC Cosmetics (New Product Development)siobhan_jones
The document introduces M.A.C.'s new "Modern Glam Art" brush collection inspired by artist Andy Warhol. The "Pop Art" brush set has 5 brush heads that store around a single stem and comes in a semi-round palette. It has a suggested retail price of $75 but is priced at $60 if two colors from the collection are purchased together. M.A.C. will promote the limited edition set on temporary websites before adding it to normal inventory. The goal is to increase unit sales by 5% in six months by targeting young women, career women, and makeup professionals.
- The document provides an overview of Michael Kors as a global luxury lifestyle brand founded in 1981 by American fashion designer Michael Kors.
- It describes the company's product lines including clothing, accessories, watches, jewelry, eyewear, and fragrances/beauty products ranging in price from $20 to $3,995.
- Key products discussed are handbags, shoes, and watches which are part of the Michael Kors Collection and more affordable MICHAEL Michael Kors collection.
MAC Cosmetics was founded in 1984 in Toronto, Canada to create professional-quality makeup for photographers and makeup artists. It has since expanded to sell products worldwide to consumers directly. The company's mission is to be the leading authority in makeup and meet customers' needs. MAC practices corporate social responsibility through various initiatives that support communities affected by HIV/AIDS. Though MAC targets women, its products were initially made for makeup professionals.
The document provides statistics on the global and US perfume industries. Some key details include:
- The annual global perfume industry sales revenue is $27.5 billion, while the US market is $5.2 billion.
- In 2002, there were 756 perfume brands in US department stores.
- Only 1% of celebrity perfume brands are priced over $75, compared to 46% of designer perfume brands.
- 87% of American women use perfume.
- Coty Inc holds 13% of the fragrance market share.
The document is a project report on the marketing strategy of Avon, a cosmetic company. It provides an overview of Avon, discussing its history, products, target market, and marketing concepts. The report analyzes Avon's marketing environment and strategies using tools like the 4Ps, SWOT analysis, and PEST analysis. It also reviews Avon's competitors and makes recommendations to improve its marketing approach.
This letter provides a strong recommendation for Debra Bassett for a school psychology internship. The letter details that Debra was an exceptional student who went above and beyond expectations in her coursework. She showed insight and knowledge about working with children with disabilities and their families. The letter also describes Debra's experience working as a paralegal, where she displayed excellent interpersonal and problem-solving skills in assisting clients in stressful family law situations. The letter writer, who has known Debra for 2 years, believes she will be a wonderful asset and recommends her without hesitation.
M.A.C. was founded in 1985 in Toronto as a professional makeup brand. It focused on high quality products that could withstand stage lighting and long wear for models, actors, and performers. The brand developed a unique image through black clothing, extreme employee styles, and counters designed for professional artists. M.A.C. now sells products through partner retailers, company stores, and a 1-800 call center across 15 countries. The target consumer is both professional artists and younger fashion-forward retail customers seeking unique looks.
Marketing Plan MAC Cosmetics (New Product Development)siobhan_jones
The document introduces M.A.C.'s new "Modern Glam Art" brush collection inspired by artist Andy Warhol. The "Pop Art" brush set has 5 brush heads that store around a single stem and comes in a semi-round palette. It has a suggested retail price of $75 but is priced at $60 if two colors from the collection are purchased together. M.A.C. will promote the limited edition set on temporary websites before adding it to normal inventory. The goal is to increase unit sales by 5% in six months by targeting young women, career women, and makeup professionals.
- The document provides an overview of Michael Kors as a global luxury lifestyle brand founded in 1981 by American fashion designer Michael Kors.
- It describes the company's product lines including clothing, accessories, watches, jewelry, eyewear, and fragrances/beauty products ranging in price from $20 to $3,995.
- Key products discussed are handbags, shoes, and watches which are part of the Michael Kors Collection and more affordable MICHAEL Michael Kors collection.
MAC Cosmetics was founded in 1984 in Toronto, Canada to create professional-quality makeup for photographers and makeup artists. It has since expanded to sell products worldwide to consumers directly. The company's mission is to be the leading authority in makeup and meet customers' needs. MAC practices corporate social responsibility through various initiatives that support communities affected by HIV/AIDS. Though MAC targets women, its products were initially made for makeup professionals.
The document provides statistics on the global and US perfume industries. Some key details include:
- The annual global perfume industry sales revenue is $27.5 billion, while the US market is $5.2 billion.
- In 2002, there were 756 perfume brands in US department stores.
- Only 1% of celebrity perfume brands are priced over $75, compared to 46% of designer perfume brands.
- 87% of American women use perfume.
- Coty Inc holds 13% of the fragrance market share.