Jason is recommended for a career in advertising, branding, and promotions. He impressed his marketing professor over three years with his class participation, challenging ideas, and leadership on group projects. As creative director for a class agency project, Jason exceeded client expectations by developing strategic plans and presentations. The professor believes Jason is well-suited for the advertising industry based on his drive, communication skills, and ability to work well independently and in a team.

1. Recommendation
Attention Hiring Manager,
I am writing on behalf of Mr. Jason Wiese as a general recommendation for employment in the
advertising, branding and promotions industry. I have known Jason for three years – the majority of his
tenure as a marketing communications student at Anderson University. I have served both as his
marketing professor as well as a personal mentor/advisor and I believe I know Jason’s personality and
abilities well.
Jason has impressed me a great deal in and out of the classroom. His attendance is good and he is on
time, but what is most valuable is that he makes consistent contributions to the class. Jason is articulate
in making a strong case for his own ideas yet willing to listen to the ideas of others with an objective
viewpoint. He is also capable of asking tough questions and is not afraid to challenge traditional thought.
This, I believe, makes him uniquely suited to the advertising industry. I spent over a decade working in
the agency business and I have a good understanding of what it takes to be successful. I believe Jason
has what it takes and would be a valuable addition to any agency.
Jason is a natural leader to whom other students look for guidance on group projects. An example of this
is in my advanced marketing communications course, which is a senior-level course that requires
students to form groups of five, develop and brand their own ad agency, and then work on a semester-
long marketing communications plan and pitch for a real-world client. Jason’s agency role has been
creative director and he has risen to the occasion in every aspect. In fact, he has also very naturally
assumed much of the role of account executive as well and he has exceeded the clients’ expectations in
every way (from developing and delivering a SWOT analysis and creative brief to writing a series of status
reports which are then rolled up into a formal written plan and a client pitch/presentation).
I have watched Jason grow over the past few years into a confident, professional young man who thinks
things through very carefully, makes calculated decisions, and works well in a team environment. Jason
is smart, driven, and works well under pressure and tight deadlines. He is a good multi-tasker and a
strong communicator. I have no doubt that Jason will add to the success of any company fortunate
enough to hire him. You are welcome to contact me at any time at dacolvin@anderson.edu or by cell at
317.625.0539. Best of luck in your search for great talent!
Sincerely,
Deidra A. Colvin, Assistant Professor of Marketing
Anderson University/Falls School of Business