Recognizing Racial Stereotypes and Their Impact on the Workplace
Carmen Van Kerckhove Co-Founder and President New Demographic is an anti-racism training company. www.newdemographic.com
What we’re discussing today Common racial stereotypes Why positive stereotypes are just as   harmful How racial stereotypes can impact   client relations Your clients and employees are   becoming more diverse – can you   adapt?
Racial stereotypes are all around us. There’s no way  not  to be affected by them.
Stereotypes: Success and Intelligence
Stereotypes: Success and Intelligence
Stereotypes: Physical and Athletic
Stereotypes: Personality
Stereotypes: Personality
Why positive stereotypes are harmful Can result in a “halo effect”
Why positive stereotypes are harmful Can result in a “halo effect” Can lead to pigeonholing
Why positive stereotypes are harmful Can result in a “halo effect” Can lead to pigeonholing Can adversely impact employee   morale and motivation
How racial stereotypes can impact your external relationships Anecdote 1: “You look just like…”
How racial stereotypes can impact your external relationships Anecdote 1: “You look just like…” Anecdote 2: Thanksgiving
It doesn’t matter what your  intentions  are. It’s how your words and actions are  perceived  by others.
Your clients and employees are   becoming more diverse.  Can you adapt?
Today: whites comprise 68%
In 2050, half of U.S. will be people of color
By 2050, the numbers of Asian-Americans and Latinos will triple
By 2026, boom in mixed race population 25% of Los Angeles’s population 20% of New York’s population 1 in 6 babies born will be of two or more races
Your clients and employees are   becoming more diverse.  Can you adapt?
Questions to consider Assumptions?
Questions to consider Assumptions? Race in the workplace?
Questions to consider Assumptions? Race in the workplace? Client’s attitude towards diversity?
Racial stereotypes are all around us. There’s no way  not  to be affected by them. But  you can challenge these stereotypes.

Recognizing Racial Stereotypes and Their Impact on the Workplace