In collaboration with Hamza Khan. Learn how to take control of a story using social media when traditional media isn’t being fair or reasonable.

1. Take Back Your Story
How to take control of a story using social
media when traditional media isn’t being fair
or reasonable.
@HamzaK & @BaileyParnell

2. Oh No He Didn’t…

3. The Right & Wrong Way

4. If you’re not telling your story via
social channels, someone is. Tell
your own story, or some else will
tell it for you.
@JenniferMcClure

5. The 5 “Rs” of Reclaiming your Story
• Recognize
• React
• Respond
• Reclaim
• Reflect

6. Recognize
• Define a crisis
• Notice the crisis
• Acknowledge the crisis

7. BlackBerry Outage

8. React
• Move on a plan
• Notify appropriate personnel
• Keep team informed

9. PlayStation’s Network Outage

10. Respond
• Be sorry
• Use the same platform
• Control the conversation

11. United Airlines and the NSFW Pic

12. Reclaim
• Reiterate messages
• Moderate follow-up conversation
• Be extra awesome

13. The Heartbleed Bug

14. Reflect
• Review process
• Document everything
• Make changes for the future

15. Ryerson University

16. Take Back Your Story
The 5 “Rs”
• 1) Recognize
• 2) React
• 3) Respond
• 4) Reclaim
• 5) Reflect