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Rebranding The World’s Fastest Road Race

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Savage Marketing
Savage Marketing

By Geoff Wilson – Sports Strategist Geoff will be speaking on the rebranding of the world's fastest road race. Taking a regional motorbike event and transforming it into an International festival attracting over 50,000 spectators.

Sports
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BACKGROUND
ISSUES/CHALLENGES PRE 2009
POST 2009
STRATEGIC PILLARS • DEVELOP AND PROMOTE OUTSIDE OF BIKE WEEK • DEVELOP AND PROMOTE BIKE WEEK • CREATE A WORLD ROAD RACING CHAMPIONSHIP
Launch events
INCOME STREAMS
INCOME STREAMS
INCOME STREAMS
RACE PARTNERS Budore Quarries Ltd. EVENT PARTNERS RACE SUPPLIERS
MARKETING CHANNELS
MARKETING CHANNELS
MARKETING CHANNELS
AMBASSADOR PROGRAMME
CSR PROGRAMME
Fans Engagement
Fans Engagement
Fans Engagement
Fans Engagement
Fans Engagement
ONLINE FANS ENGAGEMENT #Periscope
Fans Engagement
UGP HOUSE
RESULTS
CONTACT DETAILS • EMAIL geoff@geoffwilsonconsultancy.com • TWITTER @geoffwnjwilson
WELCOME TO THE WORLDS FASTEST ROAD RACE!
THANK YOU

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