Helped solve brand identity crisis of the real estate firm, Shreevaas Infrastructures, as it prepared for a multinational conquest Excerpts from the winning pitch / 2013 Agency: JK

1.
Salik Shah (2013)
Rebranding - Strategy, Identity

2. RATIONALE FOR LOGO
DESIGN PROCESS
Create a brand identity
fit for the Creative City:
the new center of talent and
powerhouse of future
economy globally.

3. Old: Retouched:

4. New Identity

6. Our new logo represents class, heritage and international style.The use of
gold above ‘S’ & the two pillars of letter A’’ signifies strength, power and
safety—key to peace, prosperity and longevity.

7. The golden Zero above the letter S denotes the triumph of human creativity
apart from hinting at its phonetics. Zero (Sunya) is a contribution of ancient
India to modern science and architecture.

8. The logo derives its great impact from the glorious legacy of Roman Emperor
Trajan and his contribution and commitment to ‘build to last.’

9. Trajan Sans, the font designed by Adobe, was inspired by the monumental
capitals of ancient Rome.

10. “Trajan Sans is unique in its fidelity to the form of the highly-regarded
letters inscribed at the base of the Trajan column.Trajan Sans can be used to
convey a sense of permanence, elegance, and modernity in a variety of
display titles and signage.”—Adobe

11. One of the greatest warriors the world has ever
known,Trajan was also a master builder. Under
Trajan, Rome reached its greatest territorial
extent. The Trajan column, completed in 113 AD,
still stands firm and strong in Rome today as a
powerful reminder of its past glory.
Roman Empire under Trajan

12. Key Attributes: Represents heritage, class and international style; Rising
conglomerate. Triumph of human creativity. Fit for Creative City—
custodians of modern science and architecture. House of strength, power
and safety—key to peace, prosperity and longevity. Glorious past;
conquering the world tomorrow. Build to last forever.

13. Stationery