Rebrand vs Refresh

I was talking with my friend and accomplished entrepreneur Mary about her brand. She has a great brand. But it’s not performing like she believes it should. After listening to her for a while it was clear to both of us that she DOES have a branding problem. BUT not the kind of branding problem that needs a Rebrand. A Rebrand is big and is needed for several reasons. And when it is diagnosed as the proper solution it can completely shift the fortunes of a business. But many businesses just need a Refresh. A bit of tweaking, polish, and realignment. Looking to see if you need to Rebrand or Refresh your brand? Well I’ve got a quick guide for you below. Where are you on Refresh vs Rebrand? Let me know in the comments below. Huge shout out to the very talented @box_creative_studio who inspired this post.