The document argues that being unreasonable can lead to significant changes and achievements, urging leaders to dream bigger and set ambitious goals. It highlights the importance of confidence and perseverance in leadership, advocating for an approach that challenges the status quo rather than adapting to it. Ultimately, it suggests that progress depends on adopting an 'unreasonable' mindset, much like the coffee beans that change their environment instead of simply reacting to it.

1. 5 REASONABLE REASONS
to be unreasonable

2. "Now, let’s all be reasonable about this…"

3. Chances are that you’ve might have heard someone say that at some point in your life.
It is a natural appeal to logic.

4. Chances are that you’ve might have heard someone say that at some point in your life.
It is a natural appeal to logic.
And sound advice in most cases. People usually don’t like it when you’re being irrational
and stubborn.

5. Chances are that you’ve might have heard someone say that at some point in your life.
It is a natural appeal to logic.
And sound advice in most cases. People usually don’t like it when you’re being irrational
and stubborn.
But here’s a secret. If you actually want to make a difference in the world, you’d be wise to
change up your tactics and act unreasonable once in a while.

6. Chances are that you’ve might have heard someone say that at some point in your life.
It is a natural appeal to logic.
And sound advice in most cases. People usually don’t like it when you’re being irrational
and stubborn.
But here’s a secret. If you actually want to make a difference in the world, you’d be wise to
change up your tactics and act unreasonable once in a while.
Why? Here are some pretty reasonable reasons

7. YOUR VISION

8. Reasonable people will often tell you:

9. Reasonable people will often tell you:
“Keep your head out of the clouds and your feet on the ground.”

10. Reasonable people will often tell you:
“Keep your head out of the clouds and your feet on the ground.”
They mean well, but consider the opposite for a moment.

11. Acknowledge your surroundings and the corresponding limitations, yet
adopt the unreasonable belief that you can change that situation.
Dare to dream bigger than yourself and your team.

12. Acknowledge your surroundings and the corresponding limitations, yet
adopt the unreasonable belief that you can change that situation.
Dare to dream bigger than yourself and your team.
Your vision might turn out to be utopian, but…

13. Acknowledge your surroundings and the corresponding limitations, yet
adopt the unreasonable belief that you can change that situation.
Dare to dream bigger than yourself and your team.
Your vision might turn out to be utopian, but…
“a map of the world that does not include
Utopia is not worth even glancing at”
- Oscar Wilde

14. “Tweet us @FloownHQ”
- Oscar Wilde

15. YOUR EXPECTATIONS

16. People like to use the fact that we went to the moon as an
argument that anything can be achieved.

17. People like to use the fact that we went to the moon as an
argument that anything can be achieved.
“I don’t care if they say that it’s impossible. I want it done!”

18. People like to use the fact that we went to the moon as an
argument that anything can be achieved.
“I don’t care if they say that it’s impossible. I want it done!”
Now that’s just plain illogical. And thus exactly what you
should do.
This will drive your team insane.
AT FIRST.

19. They will hate you.

20. They will hate you.
They will fight you.

21. They will hate you.
They will fight you.
They will shout and scream that ‘you’re being unreasonable!’

22. They will hate you.
They will fight you.
They will shout and scream that ‘you’re being unreasonable!’
But then they’ll see what they’ve achieved

23. They will hate you.
They will fight you.
They will shout and scream that ‘you’re being unreasonable!’
But then they’ll see what they’ve achieved
AND THEY WILL LOVE YOU…
(Or fear and respect you. Anyway, the results
are the same)

24. UNREASONABLE
LEADERS CHOOSE THE
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25. YOUR JOB

26. It stands to reason that as a leader, you are the glue that holds the team together.

27. It stands to reason that as a leader, you are the glue that holds the team together.
It would be unreasonable to pursue a situation where you are no longer needed.

28. It stands to reason that as a leader, you are the glue that holds the team together.
It would be unreasonable to pursue a situation where you are no longer needed.
Guess what? That’s what you should do.

29. Search for people who are more talented than you in
some specific area and build a team around you that
ultimately renders you obsolete.

30. Search for people who are more talented than you in
some specific area and build a team around you that
ultimately renders you obsolete.
Not literally of course.

31. Search for people who are more talented than you in
some specific area and build a team around you that
ultimately renders you obsolete.
Not literally of course.
Your team needs you to be unreasonable once in a while and set out directions, but
when you find that your team doesn’t really need you anymore for the day-to-day
business, you’re on the right path.

32. YOUR CONFIDENCE

33. At some point you might find yourself in a situation where business isn’t booming.

34. At some point you might find yourself in a situation where business isn’t booming.
A natural and reasonable response would be to get a bit cranky. You might
even start doubting yourself.

35. At some point you might find yourself in a situation where business isn’t booming.
A natural and reasonable response would be to get a bit cranky. You might
even start doubting yourself.
Or start questioning your product.

36. At some point you might find yourself in a situation where business isn’t booming.
A natural and reasonable response would be to get a bit cranky. You might
even start doubting yourself.
Or start questioning your product.
??? ?
?
?
? ?
?

37. DON'T

38. DON'T
Always stay confident and believe that what you’re doing is the right thing. Not because it’s
wrong to change your opinion, but because people expect consistency from a leader.

39. DON'T
Always stay confident and believe that what you’re doing is the right thing. Not because it’s
wrong to change your opinion, but because people expect consistency from a leader.
So be stubborn and consistently confident.

40. DON'T
Always stay confident and believe that what you’re doing is the right thing. Not because it’s
wrong to change your opinion, but because people expect consistency from a leader.
So be stubborn and consistently confident.
It will eventually reflect on your team’s moral and give
them the same, unreasonable yet efficient, confidence
needed to go the extra mile.

41. YOUR ACTIONS

42. Yes. At last we get to that famed, maybe even a bit clichéd, George Bernard
Shaw quote. You can’t leave it out, because it’s just so darn good…

43. Yes. At last we get to that famed, maybe even a bit clichéd, George Bernard
Shaw quote. You can’t leave it out, because it’s just so darn good…
“The reasonable man adapts himself to the world: the
unreasonable one persists in trying to adapt the world
to himself. Therefore all progress depends on the
unreasonable man.”

44. It’s like that old children’s story about the egg, the carrot and the coffee beans. The carrot goes
soft when confronted with boiling water. The egg goes hard. But the coffee beans refuse to adapt.
They change the water around them instead and make the water adapt to them.

45. It’s like that old children’s story about the egg, the carrot and the coffee beans. The carrot goes
soft when confronted with boiling water. The egg goes hard. But the coffee beans refuse to adapt.
They change the water around them instead and make the water adapt to them.
So if you want to shake up the status quo with your team and
product, don’t adapt to your environment. Instead do it the other
way around, set unreasonable goals and try to achieve them.
Progress depends on it.

46. It’s like that old children’s story about the egg, the carrot and the coffee beans. The carrot goes
soft when confronted with boiling water. The egg goes hard. But the coffee beans refuse to adapt.
They change the water around them instead and make the water adapt to them.
So if you want to shake up the status quo with your team and
product, don’t adapt to your environment. Instead do it the other
way around, set unreasonable goals and try to achieve them.
Progress depends on it.
Point being, you want to be the coffee bean.

47. It’s like that old children’s story about the egg, the carrot and the coffee beans. The carrot goes
soft when confronted with boiling water. The egg goes hard. But the coffee beans refuse to adapt.
They change the water around them instead and make the water adapt to them.
So if you want to shake up the status quo with your team and
product, don’t adapt to your environment. Instead do it the other
way around, set unreasonable goals and try to achieve them.
Progress depends on it.
Point being, you want to be the coffee bean.
An unreasonable coffee bean to be precise,
but aren’t they all?

48. It’s like that old children’s story about the egg, the carrot and the coffee beans. The carrot goes
soft when confronted with boiling water. The egg goes hard. But the coffee beans refuse to adapt.
They change the water around them instead and make the water adapt to them.
So if you want to shake up the status quo with your team and
product, don’t adapt to your environment. Instead do it the other
way around, set unreasonable goals and try to achieve them.
Progress depends on it.
Point being, you want to be the coffee bean.
An unreasonable coffee bean to be precise,
but aren’t they all?

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