Realtime Advertising: a world in 50ms
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a brief description of some relevant service design tools to be used during the DESIS Workshop in Jianan University (Wuxi, China)
Programmatic Rich Media und Branding in Echtzeit
Viktor Zawadzki, CEO von Trading Desk Spree7, referierte auf der TactiXX 2015 in München für die Möglichkeiten, die programmatisch gehandelte Rich Media-Kampagnen heute schon bieten und was im zweiten Halbjahr 2015 denkbar sein wird.
Programmatic Rich Media und Branding in Echtzeit
Viktor Zawadzki, CEO von Trading Desk Spree7, referierte auf der TactiXX 2015 in München für die Möglichkeiten, die programmatisch gehandelte Rich Media-Kampagnen heute schon bieten und was im zweiten Halbjahr 2015 denkbar sein wird.
Kompass realtime advertising 2014 / 2015
Programmatic Advertising (PA), insbesondere Realtime Advertising
(RTA), hat sich in den vergangenen zwölf Monaten im deutschen Markt
maßgeblich weiterentwickelt. Es ist ein zentraler Bestandteil digitaler
Werbung geworden – nicht zuletzt, weil die unter anderem auch in
dieser Neuauflage des Realtime Advertising Kompass aufgezeigten hohen
Leistungs- bzw. Wirkungs-Uplift und die hohen Kosteneffizienzen
ökonomisch-rational einfach zu überzeugend und zwingend sind.
BVDW Realtime Advertising Kompass
Mit Data Driven Advertising und Programmatic Buying und Selling ist Realtime Advertising (RTA ) im deutschen Markt angekommen. Auch wenn das entsprechende Mediavolumen vor allem im Bereich der Display-
Werbung (mit oder ohne Bewegtbild) im Vergleich zu anderen Märkten noch relativ niedrig ist, gibt es hinreichend marktreife Technologien, um die einzelnen Marktteilnehmer, je nach Zielstellung, zu bedienen. Immer
mehr wird auch qualitativ höherwertige Media für RTA zumindest im Rahmen von Private Marketplaces zur Verfügung gestellt, und dieser Trend wird sich in den kommenden Jahren fortsetzen und verstärken.
Realtime Advertising im Markenaufbau - Vortrag zur d3con
Die Slides zum Vortrag von Oliver Busch, Geschäftsführer von Spree7, zur d3con 2013. Thema: Realtime Advertising im Markenaufbau. Am Beispiel eines Healthcare-Unternehmens zeigt er, dass maschinelles Lernen auf Brand-KPIs ebenso angesetzt werden kann wie auf Performance-KPIs.
**Skript**
1. Es ist entscheidend, Realtime Advertising als Weg zu sehen. Und auf diesem Weg die Nase vorne zu haben. Marken, Medien und Agenturen engagieren sich bereits für eine Nutzung der neuen Technologie im Premiumsegment. Alle haben erkannt, dass sich die Möglichkeiten zur Wertschöpfung schneller gemeinsam heben lassen. Für "Realtime Branding" oder "Programmatic Premium" ist damit auch in Europa der Startschuss gefallen.
2. Mit 4 Thesen sind wir im letzten Jahr gestartet, die sich stetig konkretisiert haben. Unsere Überzeugung, dass Realtime Advertising für Branding noch spannender wird als für Performance, hat sich im benachbarten Ausland weit schneller erhärtet als hierzulande. Doch Realtime-Advertising aufzuhalten ist nicht aussichtsreicher als MP3 zu stoppen. Besser wir finden den Weg es wertsteigernd zu nutzen.
3. Warum? Weil uns Studien wie diese zeigen, dass in der Displaywerbung noch große Effizienzreserven stecken. Ob Campanion, Nielsen oder andere Quellen – beliebt ist keines dieser Ergebnisse. Warum eigentlich? Digitale Werbung könnte noch wichtiger sein, wenn wir es schaffen Mediaentscheidungen weit granularer zu treffen. Dieses Elektronenrastermikroskop im Marketing brauchen wir auch zur Planung von Markenkampagnen.
4. Auch Branding fokussiert in Deutschland bislang noch mehr auf das Bidding anstatt auf Selektion und neue konzeptionelle Möglichkeiten. Ja, wir können durch automatisierten Einkauf Topmarken zu attraktiven Konditionen auf Topmedien bringen. Und so aus gegebenem Budget mehr relevante Reichweite generieren. Doch das wird nachhaltig nicht funktionieren. Marken und Medien brauchen Effizienz für beiderseitige Wertschöpfung. Besser. Nicht Billiger.
5. Die Technik ist weiter. Wir wissen längst, dass wir auch auf Markenwerte mit Realtime Advertising optimieren können. Für altgediente Marketer keine Überraschung: der Sales-Funnel der Markenführung ist der Marken-5-Klang.
• Bekanntheit
• Image
• Nutzungsbereitschaft
• Anschaffungsplanung
• Präferenz
Dem Algorithmus ist es gleich, ob er auf eine harte Warenkorb-Aktivität oder eine weichere Anschaffungsplanung optimiert. Solange der Zielevent digital erfasst wird und in Echtzeit eingeht. Anschaffungsplanung + 140% im Vergleich zur Kontrollgruppe: das haben unsere Kollegen in den USA so für ein OTC Produkt erreicht.
6. Wie funktioniert so was? Eine simple Umfrage begleitet die Kampagne. Das für die Optimierung gewünschte Antwortverhalten bildet die Basis zur Identifikation gleichgearteter User. Die Maschine lernt das Brandingbudget auf potentielle Anschaffungsplaner zu fokussieren. Die müssen nicht billiger zu erreichen sein. Denn di
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service design tools (DESIS workshop)
a brief description of some relevant service design tools to be used during the DESIS Workshop in Jianan University (Wuxi, China)
Programmatic Rich Media und Branding in Echtzeit
Viktor Zawadzki, CEO von Trading Desk Spree7, referierte auf der TactiXX 2015 in München für die Möglichkeiten, die programmatisch gehandelte Rich Media-Kampagnen heute schon bieten und was im zweiten Halbjahr 2015 denkbar sein wird.
Programmatic Rich Media und Branding in Echtzeit
Viktor Zawadzki, CEO von Trading Desk Spree7, referierte auf der TactiXX 2015 in München für die Möglichkeiten, die programmatisch gehandelte Rich Media-Kampagnen heute schon bieten und was im zweiten Halbjahr 2015 denkbar sein wird.
Kompass realtime advertising 2014 / 2015
Programmatic Advertising (PA), insbesondere Realtime Advertising
(RTA), hat sich in den vergangenen zwölf Monaten im deutschen Markt
maßgeblich weiterentwickelt. Es ist ein zentraler Bestandteil digitaler
Werbung geworden – nicht zuletzt, weil die unter anderem auch in
dieser Neuauflage des Realtime Advertising Kompass aufgezeigten hohen
Leistungs- bzw. Wirkungs-Uplift und die hohen Kosteneffizienzen
ökonomisch-rational einfach zu überzeugend und zwingend sind.
BVDW Realtime Advertising Kompass
Mit Data Driven Advertising und Programmatic Buying und Selling ist Realtime Advertising (RTA ) im deutschen Markt angekommen. Auch wenn das entsprechende Mediavolumen vor allem im Bereich der Display-
Werbung (mit oder ohne Bewegtbild) im Vergleich zu anderen Märkten noch relativ niedrig ist, gibt es hinreichend marktreife Technologien, um die einzelnen Marktteilnehmer, je nach Zielstellung, zu bedienen. Immer
mehr wird auch qualitativ höherwertige Media für RTA zumindest im Rahmen von Private Marketplaces zur Verfügung gestellt, und dieser Trend wird sich in den kommenden Jahren fortsetzen und verstärken.
Realtime Advertising im Markenaufbau - Vortrag zur d3con
Die Slides zum Vortrag von Oliver Busch, Geschäftsführer von Spree7, zur d3con 2013. Thema: Realtime Advertising im Markenaufbau. Am Beispiel eines Healthcare-Unternehmens zeigt er, dass maschinelles Lernen auf Brand-KPIs ebenso angesetzt werden kann wie auf Performance-KPIs.
**Skript**
1. Es ist entscheidend, Realtime Advertising als Weg zu sehen. Und auf diesem Weg die Nase vorne zu haben. Marken, Medien und Agenturen engagieren sich bereits für eine Nutzung der neuen Technologie im Premiumsegment. Alle haben erkannt, dass sich die Möglichkeiten zur Wertschöpfung schneller gemeinsam heben lassen. Für "Realtime Branding" oder "Programmatic Premium" ist damit auch in Europa der Startschuss gefallen.
2. Mit 4 Thesen sind wir im letzten Jahr gestartet, die sich stetig konkretisiert haben. Unsere Überzeugung, dass Realtime Advertising für Branding noch spannender wird als für Performance, hat sich im benachbarten Ausland weit schneller erhärtet als hierzulande. Doch Realtime-Advertising aufzuhalten ist nicht aussichtsreicher als MP3 zu stoppen. Besser wir finden den Weg es wertsteigernd zu nutzen.
3. Warum? Weil uns Studien wie diese zeigen, dass in der Displaywerbung noch große Effizienzreserven stecken. Ob Campanion, Nielsen oder andere Quellen – beliebt ist keines dieser Ergebnisse. Warum eigentlich? Digitale Werbung könnte noch wichtiger sein, wenn wir es schaffen Mediaentscheidungen weit granularer zu treffen. Dieses Elektronenrastermikroskop im Marketing brauchen wir auch zur Planung von Markenkampagnen.
4. Auch Branding fokussiert in Deutschland bislang noch mehr auf das Bidding anstatt auf Selektion und neue konzeptionelle Möglichkeiten. Ja, wir können durch automatisierten Einkauf Topmarken zu attraktiven Konditionen auf Topmedien bringen. Und so aus gegebenem Budget mehr relevante Reichweite generieren. Doch das wird nachhaltig nicht funktionieren. Marken und Medien brauchen Effizienz für beiderseitige Wertschöpfung. Besser. Nicht Billiger.
5. Die Technik ist weiter. Wir wissen längst, dass wir auch auf Markenwerte mit Realtime Advertising optimieren können. Für altgediente Marketer keine Überraschung: der Sales-Funnel der Markenführung ist der Marken-5-Klang.
• Bekanntheit
• Image
• Nutzungsbereitschaft
• Anschaffungsplanung
• Präferenz
Dem Algorithmus ist es gleich, ob er auf eine harte Warenkorb-Aktivität oder eine weichere Anschaffungsplanung optimiert. Solange der Zielevent digital erfasst wird und in Echtzeit eingeht. Anschaffungsplanung + 140% im Vergleich zur Kontrollgruppe: das haben unsere Kollegen in den USA so für ein OTC Produkt erreicht.
6. Wie funktioniert so was? Eine simple Umfrage begleitet die Kampagne. Das für die Optimierung gewünschte Antwortverhalten bildet die Basis zur Identifikation gleichgearteter User. Die Maschine lernt das Brandingbudget auf potentielle Anschaffungsplaner zu fokussieren. Die müssen nicht billiger zu erreichen sein. Denn di
2024 State of Marketing Report – by Hubspot
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsThe What, Why & How of 3D and AR in Digital Commerce
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
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Everything You Need To Know About ChatGPT
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
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How Race, Age and Gender Shape Attitudes Towards Mental Health
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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Presented 1/4/2024
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Social Media Marketing Trends 2024 // The Global Indie Insights
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
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It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
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Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
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5 Public speaking tips from TED - Visualized summary
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
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http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
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The six step guide to practical project management
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We’ve stripped back project management processes to the
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the vital ingredients for success.
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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
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