Programmatic Rich Media und Branding in EchtzeitSpree7 GmbH
Viktor Zawadzki, CEO von Trading Desk Spree7, referierte auf der TactiXX 2015 in München für die Möglichkeiten, die programmatisch gehandelte Rich Media-Kampagnen heute schon bieten und was im zweiten Halbjahr 2015 denkbar sein wird.
A talk I gave at UX People 2013 as an attempt to demystify the term 'Service Design'. I talked about the methodologies and tools that service designers use, as well as the attitudes and skills requires to practice the discipline.
The Business Case For (Or Against) Service Design — Service Design Network 2011brandonschauer
I care about service design because I come at it as a leader of an organization that design services for our clients. Therefore, it’s in my best interest to know how and why it delivers real value. The more value it creates, the more organization will seek out, use, and pay for our work in service design.
I believe strongly that the approaches and mindset of service design can bring about more human and more empathetic services that connect people and business in better ways. But to forward this potential I focused this presentation hard toward the numbers side to find the spaces where service design has the best economic impact.
Fjord Service Design Academy: A business case for transformative servicesFjord
Nancy Birkhölzer and Melanie Wendland from Fjord’s Service Design Academy delivered a keynote at the Service Design Conference organized by the German chapter of the International Service Design Network. Theme of the conference was Creating value(s): Transforming business, society and individual behavior through Service Design.
Programmatic Rich Media und Branding in EchtzeitSpree7 GmbH
Viktor Zawadzki, CEO von Trading Desk Spree7, referierte auf der TactiXX 2015 in München für die Möglichkeiten, die programmatisch gehandelte Rich Media-Kampagnen heute schon bieten und was im zweiten Halbjahr 2015 denkbar sein wird.
A talk I gave at UX People 2013 as an attempt to demystify the term 'Service Design'. I talked about the methodologies and tools that service designers use, as well as the attitudes and skills requires to practice the discipline.
The Business Case For (Or Against) Service Design — Service Design Network 2011brandonschauer
I care about service design because I come at it as a leader of an organization that design services for our clients. Therefore, it’s in my best interest to know how and why it delivers real value. The more value it creates, the more organization will seek out, use, and pay for our work in service design.
I believe strongly that the approaches and mindset of service design can bring about more human and more empathetic services that connect people and business in better ways. But to forward this potential I focused this presentation hard toward the numbers side to find the spaces where service design has the best economic impact.
Fjord Service Design Academy: A business case for transformative servicesFjord
Nancy Birkhölzer and Melanie Wendland from Fjord’s Service Design Academy delivered a keynote at the Service Design Conference organized by the German chapter of the International Service Design Network. Theme of the conference was Creating value(s): Transforming business, society and individual behavior through Service Design.
BATTERED, NOT BEAT - RESOLVE TO BE RESILIENT [INBOUND 2014]HubSpot
According to Dr. Jean Twenge, research shows that great predictors of life fulfillment and success are perseverance, resiliency, and reality-testing — qualities that people need so they can navigate day-to-day life. Everyone faces hardships, but it's how we deal with life's disappointments that truly test our spirit. Entrepreneurs, especially, need to learn resilience and perseverance in order to be successful. At home and at work, challenges arise that can make us feel like we simply can't go on. Some are more serious and impactful than others (childhood abuse vs losing a job, for example), but all these experiences stick with us in one way or another. While every experience helps shape who we are, we all have a choice - you can either let your negative experiences define you, or define how you face and overcome your negative experiences. Christine Perkett will share stories on some of the curveballs she's been thrown both personally and professionally, how she continues to move forward despite them, and share tips on how you can, too.
We all know that organic products are environment friendly, natural and good for health and the Earth. Moreover, use of organic products also give us longevity and better lifestyles, technically it’s a “Win-Win” situation for everyone.
3 STEPS FOR EXECUTING A FIRST CLASS SOCIAL MEDIA STRATEGY [INBOUND 2014]HubSpot
Does social media still feel like a side-show to you? How can you use social media in a way that attracts visitors, converts them into leads, and eventually customers? This session will show you how to use Social Inbox to build an air-tight social media strategy that helps you monitor the social media activity of your database and bring you visits, leads, and customers.
HOW TO USE THE HUBSPOT COS BLOG TO CREATE QUALITY CONTENT [INBOUND 2014]HubSpot
Businesses who blog average 55% more website visitors than those who don't. HubSpot customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook like's than customers who only write 2 blog posts per month. In this session learn how to create content, optimize keywords, and generate more traffic to your blog using HubSpot's blogging tool.
BECOME THE INDUSTRY LEADING MARKETING TEAM IN 12 MONTHS OR LESS [INBOUND 2014]HubSpot
When it comes to having an industry leading branding and marketing program, competition is at an all time high. From organic to paid, content to lead gen PR to product and everything else in-between, how can you stand out when everyone is doing the same thing? The secret is that "best practices" often times are anything but, and the true way to creatively think about how to propel your brand to the top ASAP is rarely spoken about. In this session I'll provide numerous examples of rocketship marketing tactics that you can employ while maintaining quality standards with a 4 person team or 40 person team, running a budget of thousands or millions.
HOW TO MASTER YOUR MARKETING AUTOMATION WITH WORKFLOWS [INBOUND 2014]HubSpot
Marketing automation is a powerful tool, but it's only one part of your marketing machine. Using HubSpot Workflows, you can learn to automate parts of your marketing strategy as you build a pipeline of contacts, nurture them at the exact right time and place, and uncover what works or doesn't work for your audience. Learn about the best practices when using Workflows, to go beyond lead nurturing, in conjunction with other parts of the HubSpot product to work more efficiently and effectively.
Content is not king, it's CORE. Content is a functional part of every experience and needs to be treated as such. UX needs to take an active role in leading the content creation work stream, and testing content like the UI it is. This deck includes some case studies to show massive impact that UX led content work can lead to. It also includes a few tips and tools to make it happen. Enjoy.
Mark Rolston, chief creative officer at frog design, argues in this presentation, given at the DMI conference 2009, that the time is ripe for "less design thinking and more design doing." He highlights the importance of craftsmanship and calls for an agile concept of design strategy that embraces both the ambiguity and the materiality of the creative process.
EVERYTHING YOU NEED TO KNOW FOR YOUR NEXT WEBSITE REDESIGN [INBOUND 2014]HubSpot
Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session Steve James from HubSpot partner agency Stream Creative will walk through everything you need to know about your website redesign from preparing your content assets to integrating your buyer personas into the designs of your website. If you are planning a website redesign in the next year, don't miss out on this session.
SXSW 2012: We made this, and it's not an adDuncan/Channon
What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling these things isn't easy.
{roduct design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either.
So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.
BATTERED, NOT BEAT - RESOLVE TO BE RESILIENT [INBOUND 2014]HubSpot
According to Dr. Jean Twenge, research shows that great predictors of life fulfillment and success are perseverance, resiliency, and reality-testing — qualities that people need so they can navigate day-to-day life. Everyone faces hardships, but it's how we deal with life's disappointments that truly test our spirit. Entrepreneurs, especially, need to learn resilience and perseverance in order to be successful. At home and at work, challenges arise that can make us feel like we simply can't go on. Some are more serious and impactful than others (childhood abuse vs losing a job, for example), but all these experiences stick with us in one way or another. While every experience helps shape who we are, we all have a choice - you can either let your negative experiences define you, or define how you face and overcome your negative experiences. Christine Perkett will share stories on some of the curveballs she's been thrown both personally and professionally, how she continues to move forward despite them, and share tips on how you can, too.
We all know that organic products are environment friendly, natural and good for health and the Earth. Moreover, use of organic products also give us longevity and better lifestyles, technically it’s a “Win-Win” situation for everyone.
3 STEPS FOR EXECUTING A FIRST CLASS SOCIAL MEDIA STRATEGY [INBOUND 2014]HubSpot
Does social media still feel like a side-show to you? How can you use social media in a way that attracts visitors, converts them into leads, and eventually customers? This session will show you how to use Social Inbox to build an air-tight social media strategy that helps you monitor the social media activity of your database and bring you visits, leads, and customers.
HOW TO USE THE HUBSPOT COS BLOG TO CREATE QUALITY CONTENT [INBOUND 2014]HubSpot
Businesses who blog average 55% more website visitors than those who don't. HubSpot customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook like's than customers who only write 2 blog posts per month. In this session learn how to create content, optimize keywords, and generate more traffic to your blog using HubSpot's blogging tool.
BECOME THE INDUSTRY LEADING MARKETING TEAM IN 12 MONTHS OR LESS [INBOUND 2014]HubSpot
When it comes to having an industry leading branding and marketing program, competition is at an all time high. From organic to paid, content to lead gen PR to product and everything else in-between, how can you stand out when everyone is doing the same thing? The secret is that "best practices" often times are anything but, and the true way to creatively think about how to propel your brand to the top ASAP is rarely spoken about. In this session I'll provide numerous examples of rocketship marketing tactics that you can employ while maintaining quality standards with a 4 person team or 40 person team, running a budget of thousands or millions.
HOW TO MASTER YOUR MARKETING AUTOMATION WITH WORKFLOWS [INBOUND 2014]HubSpot
Marketing automation is a powerful tool, but it's only one part of your marketing machine. Using HubSpot Workflows, you can learn to automate parts of your marketing strategy as you build a pipeline of contacts, nurture them at the exact right time and place, and uncover what works or doesn't work for your audience. Learn about the best practices when using Workflows, to go beyond lead nurturing, in conjunction with other parts of the HubSpot product to work more efficiently and effectively.
Content is not king, it's CORE. Content is a functional part of every experience and needs to be treated as such. UX needs to take an active role in leading the content creation work stream, and testing content like the UI it is. This deck includes some case studies to show massive impact that UX led content work can lead to. It also includes a few tips and tools to make it happen. Enjoy.
Mark Rolston, chief creative officer at frog design, argues in this presentation, given at the DMI conference 2009, that the time is ripe for "less design thinking and more design doing." He highlights the importance of craftsmanship and calls for an agile concept of design strategy that embraces both the ambiguity and the materiality of the creative process.
EVERYTHING YOU NEED TO KNOW FOR YOUR NEXT WEBSITE REDESIGN [INBOUND 2014]HubSpot
Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session Steve James from HubSpot partner agency Stream Creative will walk through everything you need to know about your website redesign from preparing your content assets to integrating your buyer personas into the designs of your website. If you are planning a website redesign in the next year, don't miss out on this session.
SXSW 2012: We made this, and it's not an adDuncan/Channon
What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling these things isn't easy.
{roduct design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either.
So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.