Texas CTE Marketing Curriculum
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Twelve clusters were selected to live on a website to provide lesson plans, teaching tools, and other resources. The clusters each have a unique personality: Brad is the "bad boy", Suzie is the "girl next door", Donald is the "boss", Steve is the "goofball", Sally is "shy", Tammy is the "trendsetter", Paige is the "talker", and Justin is the "heartthrob". Throughout their time on the website, each cluster learns and grows in their teaching skills and abilities as they encounter the realities of the profession.
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Texas CTE Marketing Curriculum
- 1. You think you know… but you have NO idea Holly Smith & Kristin Firmery University of North Texas www.cte.unt.edu Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 2. The Story… 12 Clusters picked to live in a website Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 3. The Story… Provide lesson plans, teaching tools, and informative links Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 4. The Story… Find out what happens… When teaching starts to get “real” Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 5. The Webmates Brad PaigeJustin Tammy Steve Suzie DonaldSally Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 6. The Story… Brad “The Bad Boy” Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 7. The Story… Suzie “The girl next door” Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 8. The Story… Donald “The Boss” Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 9. The Story… Steve “The Goofball” . Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 10. The Story… “Shy Sally” Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 11. The Story… Tammy “The Trendsetter” Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 12. The Story… Paige “The Talker” Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 13. The Story… Justin “The Heartthrob” Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 14. Getting Real… Lesson Planning Sharing Professional Development Administrative Tools BlogsClassroom Basics Techtalk CTSOs Special Populations Customized Profile CTE Field Trips Instructional Videos Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 15. The Story… Brad finds what he was looking for in his lessons Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 16. Course Timeline
- 17. The Story… Suzie Learns that ORGANIZATION has nothing to do with her closet situation. Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 18. Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 19. The Story… Donald finds some tolerance when he helps his webmates professionally develop Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 21. Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 22. The Story… Steve puts the “fun” in fundamentals Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 23. Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 24. Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 25. The Story… Shy Sally is not so shy anymore Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 26. Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 27. Share via Social Media Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 28. Add Comments Share Comments with Social Media Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 29. The Story… Tammy sets trends with Techtalk and Blogs Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 30. Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 31. Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 32. The Story… Paige learns to chat…. CTE Style Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 33. Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 34. Change the Site for YOU New Neighbors Who’s Looking? Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 35. The Story… Justin is not just another pretty face Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 36. The Story… Copyright © Texas Education Agency, 2013. All Rights Reserved.
- 37. You think you know… but you have NO idea You think you know… but you have NO idea Where are they now? Copyright © Texas Education Agency, 2013. All Rights Reserved.
Editor's Notes
- He was looking for lessons for his Entrepreneurship courses in all the wrong places. Is it too late to turn his class around?
- This sweet southern belle yearns to help her students create the best CTSO this place has ever seen. Will she let her students down?
- He hates the word “can’t”, and thinks his webmates need to grow up. Would CTE provide a source of knowledge beyond lesson plans? Professional Development
- He is fun, but lacks basic classroom skills. Can he find them here?
- Sally wants to become a webmaster and presenter. She has a vast area of knowledge about the content in her cluster, but will she learn to connect that information to her audience? CTE Chat - Certification
- She had the iOS 7 weeks before it came on the scene. She desires to find the latest and greatest technology tools for CTE education. Will cte.unt.edu live up to all of the hype? Technology
- She could probably hold a conversation with a wall. She loves to chat about everything she learns! Is CTE the best place for her?
- He is ridiculously good-looking, but is that the only thing Justin knows how to be? Justin struggles to prove himself to the webmates by providing out of the box teaching ideas. Is more than his good looks? Find out what happens this season on “The Real World” CTE Edition
- Lesson attributes: Time TEKS O*Net Correlation Prompt Questions Teaching Outline Informal and formal assessments with rubrics Enrichment Activity *Fun Fact: Currently 1,150+ lessons live on the site
- For many of our lessons, you will see have added a timeline to our listing of lessons. We pair this timeline with the Scope & Sequence, list the S&S Units, and explain where our lessons are within that document. We give an estimated time for each lessons and show you how that lays out across a semester or a full school year.
- Home page. About. CTE Student Organizations.
- Finding professional developments on our site can be done in one of two ways. First, go to the home page, click Teacher Tools. From the dropdown menu, select Professional Development. Under the general menu, you will see a Resource list for best practices, a link to the Marzano Research Laboratory website to understand how a number of our professional developments use this research method in our modules. We offer you tools to use during the professional development, including: Cornell Notes, Mindmapping, and an action plan to utilize the knowledge. Further down are modules that encompass past conference presentations, Emotional Intelligence module with a link to a replay of the webinar, Brain-Based Learning, Consequences and Rules and Procedures, a 6-part video series for working with your counselor, and the list goes on. You’ll notice that these are broad CTE topics, good for any and all cluster.
- But, Donald also wanted to use more specific professional developments. Scroll back up to the top of the Professional Development page and you will see the menu by specific cluster. For instance, Donald found information on How to Organize a DECA chapter under Marketing, information on Finance jobs in Texas under Finance, and a module on becoming the storyteller in his CTE classroom under Business. Oh, Donald also figured out that some of these modules come with a Facilitator Guide and a Participant Guide, both easily downloadable, so that he has something to offer the next time he is asked to present for a group or at the next teacher inservice day.
- Logging in and sharing her experiences has never been easier! Sally uses the chat and sharing functions of the website to connect with her friends and students.
- With the popularity of social media growing, it is no longer necessary to remember millions of passwords. How many times have to you had to go through the familiar enter your email, then wait on the password to get sent to the email, then return to the website process? Simply enter in your username and password from anyone of these familiar logos! Or, if you are already logged in via these elsewhere, log in via one-click! You can log in using: Facebook, Google, Twitter, Windows, Yahoo, or Linkedin. I will cover sharing, connecting, and communicating functions of the new website in the next few slides.
- The website will allow for educators and administrators to have dynamic interaction. Just like the invention of instant messaging and email to our phones, the website will take communication to the instant gratification level. This slide displays two of the options for commenting and sharing ideas through social media, blogs, and other websites. The dropdown share section lets you share what we are sharing. You can see the newest items that cte.unt.edu is sharing by selecting blog, facebook, forum, techtalk, twitter, or youtube from the share menu. Users can select the send message icon in the share section to the right of the home page to share the website and a message with Facebook friends.
- Cte.unt.edu takes the old comment box to the next level! Comment on any cluster homepage or share your comment to your social media outlets. Click the add comment button on the cluster homepage to add a comment about the cluster or courses within the cluster. Select share on your comment to share your comment with your social media outlets. You can view the latest comments at any time on the main cluster page.
- Logging in and sharing her experiences has never been easier! Sally uses the chat and sharing functions of the website to connect with her friends and students.
- One of Pagie’s features of the website is the instant chat function! You can chat in real-time with users that are currently on the website. The layout is similar to the chat feature that Facebook has on the bottom of the screen. You can view a list of the current users that are available for chat at the bottom right side of your screen. You can chat in general chat and site support where everyone will see your comments, or create private chats and invite other users. Chats are customizable, you can disable chats altogether or block users. This is the most direct form of contact our website currently listed on our website. Use the chat function to see what other educators in your cluster are currently using to advance their lessons in the classroom. Paige, for instance, posted a question about Teacher Certification. She got a reply from someone in the community that reminded her to go to the cte.unt.edu homepage, click on Teacher Tools and use the Teacher Certification link. There she can find information on TEA Educator Certification, the SBEC Online System, and CTE certification through the University of North Texas. Now she knows how to make a point A to point B connection.
- Along with logging in, you can even see others that have logged in along side you! The bottom portion of the website has these new interactive features. The bottom left section allows you to edit your profile to select the clusters that you teach. The newest users section is constantly updated with the latest users to sign up for the website. Once logged-in, you can click on the new user to find their contact information. The Online Now section is the most interactive section of the website. This section will list the users currently online. We will talk more about this on the next slide.
- The heartthrob added to his student’s learning by taking them on field trips to enhance learning.
- Instructional videos taught
- We hope that you’ve learned something new from our Real World Cast. Recently they were all called together for a reunion show. In fact, a helicopter was sent around to pick all of them up. On the way to the reunion site, something with the helicopter malfunctioned, the helicopter teetered back and forth, and the cast ended up hanging on for dear life. The pilot informed them that there were nine on board, including the pilot. But the helicopter could only support the weight of 8 people. If one didn’t valiantly let go, they would all die. “I’ll do it,” offered Donald. “No,” Paige interjected in (always the talker). “I will do it. I am a CTE teacher. I am used to sacrificing, thinking of others, and putting myself last. I will treasure the time I spent with you, my webmates. Now go. Make me proud. Use all the knowledge you’ve learned to be better CTE teachers. And, never forget me.” And everyone hanging onto that helicopter for dear life was so moved by Paige’s impassioned speech, that they all started clapping……