Sales figures are declining due to disruptive technology like the internet and digital downloads, increased competition from large retailers and e-commerce, and a diverse product range. The document recommends that the company focus on online shopping to give customers 24/7 access, specialize in best-selling products, and leverage e-business to reduce physical space needs in order to cut costs.

1. By Swastika Devi ID 4748577 A True Picture………..

2. Sales figures are plunging down due to:

3. 1 Destructive Technology

4. A Combination of Internet

5. AND

6. Digital Downloads

7. Impacts on the operation

8. 2 Competition

9. Entry of New Big Retailers

10. Devalues Products

11. Introduction of E-Business

12. Further Reduce Customers

13. 3 Diversity

14. Range of Products Real Groove magazine

15. Means allocation of…. SPACE

16. To less profitable products

17. Recommendations

18. Focus and promote on-line shopping. This means that customers will have access to the products 24/7 and all around the world. 1.

19. Specialise in products that generate more revenue. Give customers what they want. 2.

20. Specialisation and e-Business means smaller storage space is required. Real Groovy can move to a smaller space and save on rental. 3.