Digital media is considered the top communication channel by 87% of organizations. 71% of respondents check online for news. Nearly 3/4 of the public trust online information about science and believe the internet makes communication about science easier. There is near consensus that the public's understanding of science has decreased mainly due to poor science communication by public institutions, which leads to poor understanding of science. 71% of people believe emotional communication yields better results.

1. TO FIGH T
A BOU T
Fake News
#OneStepAhead

2. 87%
FAC T 01
OF ORG A NIS AT IONS
CONSIDER
Top
communication
channel
Digital
M E D I A
A S T HEIR
#OneStepAhead

3. FAC T 02
71%
#OneStepAhead
OF
RE SP ONDEN T S
Online
C HEC K
T HE NE WS

4. 8 10
OUT
OF
FAC T 03
PEOPL E
#OneStepAhead
Online information
about science
TRUST

5. FAC T 0 4
#OneStepAhead
Internet
B ELIE V E S T H AT T HE
M A K E S COMMU NIC ATION
A BOU T SCIENC E E A SI E R
3/4OF T H E P U B LIC
NE A RLY

6. Consensus
FAC T 0 5 A NE A R
M AINLY DU E TO
#OneStepAhead
Understanding
of science
Decreased
H A S
B EL IE V E S
T H AT
OU R

7. FAC T 0 6
#OneStepAhead
THE BROAD PUBLIC
AGR EE S T H AT
Poor science
communication
BY P U B L IC INS T IT U T IONS
Poor
understanding
Science
L E A DS TO A
OF

8. FAC T 07
#OneStepAhead
710
OUT
OF
P EOPL E
B EL IE V E T H AT
Emotional
communication
Y IEL DS
Better
results

9. FAC T 0 8
#OneStepAhead
IT 'S W H AT W E DO
TO K EEP OU R C L IEN T
#Hyperthinking