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Readers survey
- 1. © Time Inc. READERS’ SURVEY HOW IS YOUR NEWSPAPER BEING READ?
- 2. YOU’D LIKE TO KNOW… How many articles/ sections are being read and how intensively? – What % of each article has been read? – How intensively? READING INTENSITY READING EXPERIENCE
- 3. OUR SOLUTION • Online survey • Selection of readers • Representative sample • Which articles? READERS’ SURVEY
- 5. Per article
- 6. Survey To which extent have you read this article? Not at all I intend to read it Less than half of it More than half of it Entirely
- 7. PROCESSING 100% > 50% < 50% 0% Reading Reading read read read read amount intensity Column 42% 17% 13% 29% 71% 58% Table of contents 24% 44% 21% 12% 88% 27% Readers section 16% 31% 13% 41% 59% 27% Agenda 11% 20% 16% 53% 47% 23% 7/7 22% 37% 19% 56% 77% 28% Telex 15% 14% 15% 19% 44% 34% Ubizen sells out 48% 23% 11% 33% 81% 59% Confidential 24% 20% 24% 38% 67% 35% Question & Answer 31% 19% 13% 59% 62% 49% Site of the week 20% 6% 15% 55% 41% 49%
- 8. THE RESULTS ARTICLE SECTION PUBLICATION Reading amount On average Global reading intensity Reading intensity Evolution
- 10. INTERPRETATION Edition, 17 October 2011 Edition, 18 October 2011 Article
- 11. © Time Inc. Also suitable for magazines, websites, newsletters, … WANT MORE? WWW.CONTENTREPUBLIC.BE