The target audience is primarily female, aged 16-24, who are still studying (72%), working part-time (15%) or full-time (13%). They have a strong online presence and daily internet usage (96%). Their interests include travel, music, photography, sports and socializing. Their style is described as laidback, casual, colorful and original.

1. Audience Profile
INTERNET: 96% USE INTERNET
DAILY
AGE: 16-24
INTERESTS: TRAVEL, PLAYING
GENDER: FEMALE GUITAR, SHOPPING,
PHOTOGRAPHY, SPORT,
STILL STUDYING: 72% SOCIALISING, CYCLING, FESTIVALS
WORKING FULL TIME: 13% STYLE: LAIDBACK, CASUAL,
COLOURFUL, ORIGINAL
WORKING PART TIME: 15%