The document discusses stereotypes of regional identities in the UK, including Northerners, Southerners, Scottish, Welsh, Scousers, Geordies, Mancs, and Irish. For each group, it outlines 1-2 common stereotypes such as being uneducated, working class, aggressive, party animals, etc. It provides examples from TV shows like Emmerdale, Coronation Street, and Eastenders to illustrate how media perpetuates these stereotypes.

1. MEDIA REPRESENTATIONS
Research into stereotypes of
regional identity
Deanna Bauld

2. NORTHERNERS
There are two main stereotypes of Northerners. One stereotype
being, that all men are farmers and have a bad dress sense, as well
as not being particularly smart. They may also be viewed as
unhealthy people and that everyone in that area knows each other.
The second stereotype is that it is a rough area and that the women
are ‘easy’ and the men are well built and are gym and health
focused. Two examples of these stereotypes are Emmerdale and
Coronation Street. Emmerdale would be an example of the first
stereotype, as everybody knows one another and they are a very tight
nit community. It is set in a rural area therefore many of the
characters are farmers fitting in with the stereotype. Coronation
Street is an example of the second media representation of
Northerners because it is more towns based and is set in a more
urban area.
Northerners are seen as working class families therefore they tend to
argue and be a lot more aggressive and they are not so worried about
confrontation. They are also seen as uneducated this is because of a
number of things. One of them being that they miss out the word
‘the’ in what they say. For example, they should say ‘I'm going to the
shop’ but they tend to say ‘Goin’ shop’. The mispronunciation of
words is also common for example the letters ‘a’ and ‘h’ are often
pronounced differently.

3. SOUTHERNERS
Southerners also have two different stereotypes. The
main stereotype would be that Southerners are seen as
wealthy and high class, this therefore also gives the
impression that they are well educated. They are
portrayed to be full of themselves as well as unfriendly
and unsociable. However, London has one of the
highest levels of poverty this deviates from the original
main stereotypes of southerners thus creating a
completely new stereotype. Being seen as a rough .
They have a high use of cockney slang, they also tend
to as extra letters in words. For example, they add an
‘R’ in bath. Eastenders is a good example of this
stereotype as cockney slang is high recognised within
this program.

4. SCOTTISH
Scottish people are seen as constantly angry and
aggressive as well as being quite tough. This then
reinforces that they are seen as working class family
because they are violent amongst themselves and are not
afraid of confrontation. They are known to be tight and
stingy with money. They may also be seen as uneducated
because of their accent and the words they use. For
example, ‘wee’ instead of little and ‘I’ instead of yes etc.
thus reinforcing the working class stereotype.

5. WELSH
The Welsh are seen as working class but they are proud
of it thus showing that they are hard workers. They
stereotypically live in run down looking areas with rows
of houses that look the same thus adding to fact that
they are seen as working class. The stereotype that the
Welsh are cheap skates and always looking for a bargain
has come from this as well. Due to the women being
gossipy they are seen as being undedicated. This is also
backed up buy the fact that they are either blunt and
straight to the point or they talk to much. They typically
have a very sexual sense of humour. Just like the
stereotypes that Northerners smoke a lot this is also a
common stereotype for Welsh people.

6. SCOUSERS – LIVERPOOL
Scousers are seen to be typically ‘all talk and no action’,
and constantly looking for someone to argue with or
fight. There is a lot of family confrontation and conflict.
They often live in poverty driven run down areas
therefore this leading to them being seen as thief's and
‘chavs’ as well as working class. They are stereotypically
seen as big drinkers and alcoholics. The way they talk
and their accent also reinforces them being working
class. They often say ‘aye’ which makes them sound
stupid and uneducated.

7. GEORDIES – NEWCASTLE
The stereotype of Geordies are that they are ‘party animals’. They
are often seen going to clubs and parties. Therefore this means they
are seen as drinkers. Both male and female Geordies are seen as
very focused on their looks. They may be classed as ‘pretty boys’
because they are perfectly groomed and their hair is always done.
The men are seen to be very gym and health focused. You often see
them with fit bodies and large muscles that are shown off by
minimal clothing. The females also wear very minimal clothing such
as very short skirts and short/see though tops. This reinforces the
idea that they may be ‘easy’ and sleep around. They are
stereotypically seen as fake due to the fact that they tend to wear a
lot of make up and fake eyelashes as well as fake nails and hair
extensions and unnatural coloured hair. The women are just as
aggressive as the men, if not more. You often see the women in
typical cat fights being very violent and angry. Both male and
females are very sexually active. Geordies also tend to have a very
bad language swearing often thus showing that they may be
uneducated.

8. MANCS – MANCHESTER
Mancs are known for their petty arguments and their
snappy and sarcastic personality. Both the men and
women are seen as heavy smokers. They are
stereotypically tight on money and stingy with that they
do have. They are also seen as ‘couch potatoes’ therefore
reinforce the fact that they may be lazy. There is also the
stereotype that Mancs are working class people. This is
because they tend to know their neighbours meaning that
they live in a close-nit area. Due to this the women are
also see as gossips. They can also be seen as having no
manners and being unhygienic. The accent causes them to
sound uneducated. This is reinforced by the amount of
swearing and they use ‘your’ before talking about
someone’s family member.

9. IRISH
There are two opposite stereotypes to Irish people. One is
that they are mostly travellers and their accent is hard to
understand. This is mainly due to the mispronunciation
of certain words. They are also seen rough and violent.
This is because of the bare knuckle fighting that traveller
men do. The other stereotype is that they are all religious
Catholics. They are also seen as stupid or thick as well as
being sarcastic this therefore mocking the slightly less
educated people. Just like a lot of northerners they are
seen as big drinkers and alcoholics thus making them
come across as angry or violent.