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Amirul Rozian
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1 STRATEGI PEMASARAN PRODUK JENIS PRODUK Produk mudah beli Produk membeli belah Produk Istimewa PERKEMBANGAN Sifat produk Penjenamaan produk Pembungkusan Pelabelan Perkhidmatan sokongan produk HARGA PENENTU HARGA Kos produk/perkhidmatan Permintaan dan penawaran Kuantiti jualan Harga pesaing Kelebihan saingan syarikat Keadaan ekonomi Lokasi perniagaan Musim dan perayaan Syarat kredit dan diskaun pembelian Keanjalan harga PENENTUAN HARGA PRODUK BARU Strategi harga penembusan pasaran Strategi harga tarahan PROMOSI TUJUAN Menarik perhatian Menimbulkan minat Membangkitkan keinginan Tindakan membeli CAMPURAN PROMOSI Pengiklanan Jualan Personal Promosi jualan Publisiti dan perhubungan awam PENGEDARAN LOKASI Kemudahan pelanggan Suasana persekitaran pelanggan Kedapatan Sumber PENGEDARAN 1.Saluran pengedaran Pengeluar Pengguna Pengeluar Peruncit Pengguna Pengeluar Pemborong Peruncit Pengguna 2. Pengantara ( pemborong, pengedar, peruncit/agen

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Rbt13

  • 1. 1 STRATEGI PEMASARAN PRODUK JENIS PRODUK Produk mudah beli Produk membeli belah Produk Istimewa PERKEMBANGAN Sifat produk Penjenamaan produk Pembungkusan Pelabelan Perkhidmatan sokongan produk HARGA PENENTU HARGA Kos produk/perkhidmatan Permintaan dan penawaran Kuantiti jualan Harga pesaing Kelebihan saingan syarikat Keadaan ekonomi Lokasi perniagaan Musim dan perayaan Syarat kredit dan diskaun pembelian Keanjalan harga PENENTUAN HARGA PRODUK BARU Strategi harga penembusan pasaran Strategi harga tarahan PROMOSI TUJUAN Menarik perhatian Menimbulkan minat Membangkitkan keinginan Tindakan membeli CAMPURAN PROMOSI Pengiklanan Jualan Personal Promosi jualan Publisiti dan perhubungan awam PENGEDARAN LOKASI Kemudahan pelanggan Suasana persekitaran pelanggan Kedapatan Sumber PENGEDARAN 1.Saluran pengedaran Pengeluar Pengguna Pengeluar Peruncit Pengguna Pengeluar Pemborong Peruncit Pengguna 2. Pengantara ( pemborong, pengedar, peruncit/agen