Cristiana Pașca-Palmer, Ministrul Mediului, Apelor și Padurilor: "Tranziția la economia verde – oportunitate de dezvoltare durabilă la nivel local". Prezentare realizată pe 4 iulie 2016, la Forumul Administratiei Publice Locale, organizat de Ministerul Dezvoltarii Regionale si Administratiei Publice (MDRAP) la Palatul Parlamentului, in perioada 4-5 iulie 2016: http://www.mdrap.ro/forumul-administratiei-publice-2016.
Acest document prezinta principalele proiecte, programe si activitati derulate de ViitorPlus - asociatia pentru dezvoltare durabila in anul 2017. Tema raportului este reciclarea, asadar am evidentiat modul in care participam la un management sustenabil al deseurilor in cadrul programelor noastre. Regasiti, de asemenea, informatii despre echipa ViitorPlus, situatia financiara si ce puteti face pentru a va implica pentru un progres sustenabil.
ViitorPlus – asociatia pentru dezvoltare durabila – este o organizatie non-profit cu o experienta de 11 ani in dezvoltarea de programe de antreprenoriat socia, educatie pentru mediu, voluntariat si infrastructura de mediu. Principalele programe derulate sunt Adopta un copac, Atelierul de Panza, Recicleta, Harta Reciclarii, ecOprovocarea, BirouEco, Bigar - amenajare eco-turistica, Regenesys. Sub umbrela ViitorPlus s-au plantat in ultimii 10 ani, 60 de hectare de padure, cu participarea a peste 10.000 de voluntari. Viziunea ViitorPlus: "Redescoperim impreuna legatura cu natura si investim in ceea ce lasam in urma noastra".
ONG | Reciclare | Dezvoltare durabila | Impaduriri | Antreprenoriat social | Educatie pentru mediu | Infrastructura pentru mediu
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Cristiana Pașca-Palmer, Ministrul Mediului, Apelor și Padurilor: "Tranziția la economia verde – oportunitate de dezvoltare durabilă la nivel local". Prezentare realizată pe 4 iulie 2016, la Forumul Administratiei Publice Locale, organizat de Ministerul Dezvoltarii Regionale si Administratiei Publice (MDRAP) la Palatul Parlamentului, in perioada 4-5 iulie 2016: http://www.mdrap.ro/forumul-administratiei-publice-2016.
Acest document prezinta principalele proiecte, programe si activitati derulate de ViitorPlus - asociatia pentru dezvoltare durabila in anul 2017. Tema raportului este reciclarea, asadar am evidentiat modul in care participam la un management sustenabil al deseurilor in cadrul programelor noastre. Regasiti, de asemenea, informatii despre echipa ViitorPlus, situatia financiara si ce puteti face pentru a va implica pentru un progres sustenabil.
ViitorPlus – asociatia pentru dezvoltare durabila – este o organizatie non-profit cu o experienta de 11 ani in dezvoltarea de programe de antreprenoriat socia, educatie pentru mediu, voluntariat si infrastructura de mediu. Principalele programe derulate sunt Adopta un copac, Atelierul de Panza, Recicleta, Harta Reciclarii, ecOprovocarea, BirouEco, Bigar - amenajare eco-turistica, Regenesys. Sub umbrela ViitorPlus s-au plantat in ultimii 10 ani, 60 de hectare de padure, cu participarea a peste 10.000 de voluntari. Viziunea ViitorPlus: "Redescoperim impreuna legatura cu natura si investim in ceea ce lasam in urma noastra".
ONG | Reciclare | Dezvoltare durabila | Impaduriri | Antreprenoriat social | Educatie pentru mediu | Infrastructura pentru mediu
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
2. Definitia:
Sustenabilitate = acoperirea nevoilor actuale fara periclitarea
acoperirii nevoilor viitoare. (Comisia Bruntland, UN)
O alta definitie:
Sustenabilitate = capacitatea de a indura, pentru a dura.
www.recolamp.ro
3. Sustenabilitatea
pentru oameni reprezinta potentialul
acestora de a mentine, pentru o durata
cat mai lunga, o viata buna.
Oamenii intreprind actiuni pentru
asigurarea sau cresterea sustenabilitatii.
www.recolamp.ro
4. Actiunile oamenilor
au impact, POZITIV sau NEGATIV, in toate cele trei
dimensiuni ale lumii in care traim:
- Mediu
- Economie
- Societate
www.recolamp.ro
5. Pentru a reduce/controla impactul negativ, avem
la dispozitie 2 cai:
Managementul mediului – preocuparea biologilor si a altor
specialisti in stiintele naturii
Managementul consumului de resurse – preocuparea
fiecaruia dintre noi, in dubla noastra calitate de:
- consumatori individuali
- “rotite” in angrenajul organizatiilor in care lucram
www.recolamp.ro
6. In zona de suprapunere dintre
lumea operatorilor
economici si cea a
consumatorilor individuali,
actioneaza organizatii ca
Recolamp, in vederea
scaderii impactului
negativ asupra celor 3
dimensiuni ale lumii locuite
de oameni.
www.recolamp.ro
7. Repere Generale
Organizatie non-profit infiintata in sep. 2007
Membrii fondatori: General Electric, Narva,
Osram si Philips
Scop: Preluarea de la producatori a
responsabilitatii privind gestionarea deseurilor de
surse de lumina; colectarea si reciclarea becurilor
economice si a tuburilor fluorescente arse in
conditii de siguranta pentru mediu si sanatatea
populatiei.
Participanti inscrisi: 120 producatori
Prevederi legale: HG 1037/2010, Anexa 5 –
surse de iluminat; OM 1225/2005; OM 1223/2005.
www.recolamp.ro
9. Factori de succes Recolamp
• Reteaua nationala de colectare B2B
• Cota de piata majoritara
• Obligativitatea legala
• Buna cooperare cu autoritatile si companiile responsabile
• Parteneriate solide in teritoriu cu colectori autorizati
• Sistemul informatic performant
• Seriozitate, predictibilitate si transparenta
• Focus pe Dezvoltarea Durabila
www.recolamp.ro
10. Dezvoltarea Durabila
Studiu de caz: industria deseurilor
caz:
Modele de administrare a deseurilor:
Lubeck, Germania
Tel Aviv, Israel
Viena, Austria
www.recolamp.ro
11. Industria deseurilor
Economia si afacerile traditionale, bazate pe lantul logic
preluarea resurselor
|
productie pe flux tehnologic
|
vanzare si consum
|
debarasare
… au generat problemele actuale ale biosferei.
Tot ele, si numai ele, sunt capabile sa le remedieze.
www.recolamp.ro
12. Economia verde este posibila si in Romania
Prin:
- respectarea principiilor Dezvoltarii Durabile
- reorganizarea conditiilor de viata
- crearea de noi tehnologii
- regandirea strategiillor pentru activitati economice si afaceri
www.recolamp.ro
13. Regandirea strategiilor pentru
activitati economice si afaceri
Ecuatia lui Ehrlich - descrie impactul negativ al oamenilor asupra
lumii in care traiesc drept o multiplicare in lant a numarului de
oameni, a abundentei de bunuri detinute, si a efectelor
tehnologiilor utilizate in producerea de bunuri:
I=PxAxT
I = impact
P = populatie
A = abundenta (consum)
T = tehnologie
www.recolamp.ro
14. Regandirea strategiilor pentru
activitati economice si afaceri
Ecuatia lui Ehrlich: I=PxAxT I = impact
P = populatie
A = abundenta (consum)
T = tehnologie
Noua ecuatie, baza noii strategii pentru activitati
economice si afaceri:
PxA
I = ----------- (Ray Anderson, Interface)
T
* Noi tehnologii, care reduc (nu multiplica)
impactul negativ asupra sustenabilitatii
www.recolamp.ro
15. Regandirea strategiilor pentru
activitati economice si afaceri
Tranzitia catre tactici economice noi:
Extragerea de resurse din natura -> Regenerare
Proces tehnologic liniar -> Ciclu tehnologic
Energie din surse finite -> Energie regenerabila
Productivitatea oamenilor -> Eficienta uzului de
resurse
www.recolamp.ro
16. Beneficii ale sustenabilitatii, pentru
sustenabilitatii,
toate activitatile economice
- Costuri mai mici pentru toate activitatile economice
- Simpatia consumatorilor pentru operatorii economici
si, foarte important…
www.recolamp.ro
17. Beneficii ale sustenabilitatii, pentru
sustenabilitatii,
toate activitatile economice
…Durata mai lunga a vietii noastre bune,
pe aceasta planeta finita.
www.recolamp.ro