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Group Members
1. Ahmad Nawaz
2. Haseeb Ahmed
3. Yousaf Nadeem
4. Shujah Ahmed
5. Muhammad Ibrahim
UNIVERSITY OF HARIPUR, PAKISTAN
Table Of Content
1. What is ratio analysis?
2. What is liquidity ratio?
3. Why we find?
4. What we interpret?
Introduction
 To make rational decisions in keeping with the objectives of the firm, the
financial manager must have analytical tools.
What is ratio Analysis?
 Ratio analysis is the process of determining and interpreting numerical relationships based on financial
statements.
 A ratio is a statistical yardstick that provides a measure of the relationship between two variables or figures.
 Ratios are simple to calculate and easy to understand.
 The persons interested in the analysis of financial statements can be grouped under three heads,
 Owners or investors
 Creditors
 Financial executives
Liquidity ratio;
 Liquidity ratios are the ratios that measure the ability of a company to
meet its short term debt obligations.
 The liquidity ratios are a result of dividing cash and other liquid assets
by the short term borrowings and current liabilities.
 From these ratios, much insight can be obtained into the present cash
solvency of the firm and the firm’s ability to remain solvent in the event
of adversity.
 Current ratio
 Quick ratio
 Current Ratio
Looks at the ratio between current
assets and current liabilities
Ratios 2008 2009 2010 2011 2012
Current
Ratio
1.31 1.25 1.49 1.45 1.45
πΆπ‘’π‘Ÿπ‘Ÿπ‘’π‘›π‘‘ π‘Ÿπ‘Žπ‘‘π‘–π‘œ =
πΆπ‘’π‘Ÿπ‘Ÿπ‘’π‘›π‘‘ 𝐴𝑠𝑠𝑒𝑑𝑠
πΆπ‘’π‘Ÿπ‘Ÿπ‘’π‘›π‘‘ πΏπ‘–π‘Žπ‘π‘–π‘™π‘–π‘‘π‘–π‘’π‘ 
Mostly Current Ratio of 2 is consider acceptable. For Atlas Honda, current ratio is less
than acceptable but improved during last 5 years and remain stable in last 2 years at
level of 1.45 which is quite acceptable.
Quick Ratio
Is similar to the current ratio but it
excludes inventory from current
assets.
π‘„π‘’π‘–π‘π‘˜ π‘Ÿπ‘Žπ‘‘π‘–π‘œ =
πΆπ‘’π‘Ÿπ‘Ÿπ‘’π‘›π‘‘ 𝐴𝑠𝑠𝑒𝑑𝑠 βˆ’ πΌπ‘›π‘£π‘’π‘›π‘‘π‘œπ‘Ÿπ‘¦
πΆπ‘’π‘Ÿπ‘Ÿπ‘’π‘›π‘‘ πΏπ‘–π‘Žπ‘π‘–π‘™π‘–π‘‘π‘–π‘’π‘ 
Ratios 2008 2009 2010 2011 2012
Quick
Ratio
0.84 0.70 1.02 0.9 1
π‘„π‘’π‘–π‘π‘˜ π‘Ÿπ‘Žπ‘‘π‘–π‘œ =
πΆπ‘’π‘Ÿπ‘Ÿπ‘’π‘›π‘‘ 𝐴𝑠𝑠𝑒𝑑𝑠 βˆ’ πΌπ‘›π‘£π‘’π‘›π‘‘π‘œπ‘Ÿπ‘¦
πΆπ‘’π‘Ÿπ‘Ÿπ‘’π‘›π‘‘ πΏπ‘–π‘Žπ‘π‘–π‘™π‘–π‘‘π‘–π‘’π‘ 
A Quick Ratio of 1 or greater is acceptable. For Atlas Honda, Quick Ratio mostly remain
below 1 and remain deteriorating.
Liquidity Ratios
 According to company financial statement they are in Strong Liquidity
position but their liquidity position is not as good as they stated
 Company liquidity position appear to have remain stable but below
acceptable criteria.
 Company may have problem to satisfy its short term obligations when they
come due.
 But, it is also a fact that company do not have pay all its short term
obligations at the same time so company should manage to pay its short
liabilities.
Financial Leverage (Debt) Ratios
 That show the extent to which the firm is financed by debt
Ratios 2008 2009 2010 2011 2012
Debt
Ratio
60.89 55.63 54.33 51.95 50.54
οƒ˜The higher degree of debt ratio shows the greater the
firm’s degree of indebtedness.
οƒ˜Debt ratio for Atlas Honda in 2008 was nearly 61%
which was not very favorable for the organization.
οƒ˜But during the last 5 years, the debt ratio decrease
continuously and reach to nearly 50% which is not very
good but fair enough.
Three New Types Of Ratio
 Coverage,
 Activity and
 Profitability ratios
Coverage Ratios :
 Ratios that relate the financial charges of a firm to its ability to service, or cover,
them.
 One of the most traditional of the coverage ratios is the interest coverage ratio, or
times interest earned.
 This ratio is simply the ratio of earnings before interest and taxes for a particular
reporting period to the amount of interest charges for the period;
Ratios 2008 2009 2010 2011 2012
Times
Interest
Earned
Ratio
4.98 2.4 10.56 16 139.26
π‘‡π‘–π‘šπ‘’π‘  πΌπ‘›π‘‘π‘’π‘Ÿπ‘’π‘ π‘‘ πΈπ‘Žπ‘Ÿπ‘›π‘’π‘‘ π‘…π‘Žπ‘‘π‘–π‘œ =
πΈπ‘Žπ‘Ÿπ‘›π‘–π‘›π‘” π΅π‘’π‘“π‘œπ‘Ÿπ‘’ πΌπ‘›π‘‘π‘’π‘Ÿπ‘’π‘ π‘‘ & π‘‡π‘Žπ‘₯𝑒𝑠
πΌπ‘›π‘‘π‘’π‘Ÿπ‘’π‘ π‘‘
Interest Coverage Ratio of Atlas Honda increase during the last 5 years but
you can see a surprising increase in this ratio in 2012.
You can understand this increase by comparing Debt and Interest coverage
ratio.
Activity Ratios
Measures the speed with which various accounts
are converted into sales or cash-inflows or cash-
outflows.
Inventory Turnover
Ratio
Activity Ratios
Average Collection
Period
Average Payment
Period
Asset Turnover
Ratio
Inventory Turnover Ratio
Measures the activity of a firm’s
inventory.
πΌπ‘›π‘£π‘’π‘›π‘‘π‘œπ‘Ÿπ‘¦ π‘‡π‘’π‘Ÿπ‘›π‘œπ‘£π‘’π‘Ÿ =
πΆπ‘œπ‘ π‘‘ π‘œπ‘“ πΊπ‘œπ‘œπ‘‘π‘  π‘†π‘œπ‘™π‘‘
πΌπ‘›π‘£π‘’π‘›π‘‘π‘œπ‘Ÿπ‘¦
Ratios 2008 2009 2010 2011 2012
πΌπ‘›π‘£π‘’π‘›π‘‘π‘œπ‘Ÿπ‘¦ π‘‡π‘’π‘Ÿπ‘›π‘œπ‘£π‘’π‘Ÿ =
πΆπ‘œπ‘ π‘‘ π‘œπ‘“ πΊπ‘œπ‘œπ‘‘π‘  π‘†π‘œπ‘™π‘‘
πΌπ‘›π‘£π‘’π‘›π‘‘π‘œπ‘Ÿπ‘¦
Inventory turnover for ATLAS HONDA is improved very fast during last 5 years and a
level of 16.3 is quite remarkable.
Higher Inventory Turnover leads to reducing holding cost and increase the net
income and profitability.
But company need to remain conscious about inventory turnover because higher
level of inventory turnover may indicate inadequate inventory level, which may
leads to a loss for the business.
Asset Turnover Ratio
Indicates the firm’s efficiency to use
assets for generating sales.
𝐴𝑠𝑠𝑒𝑑𝑠 π‘‡π‘’π‘Ÿπ‘›π‘œπ‘£π‘’π‘Ÿ =
π‘†π‘Žπ‘™π‘’π‘ 
π‘‡π‘œπ‘‘π‘Žπ‘™ 𝐴𝑠𝑠𝑒𝑑𝑠
Ratios 2008 2009 2010 2011 2012
𝐴𝑠𝑠𝑒𝑑𝑠 π‘‡π‘’π‘Ÿπ‘›π‘œπ‘£π‘’π‘Ÿ =
π‘†π‘Žπ‘™π‘’π‘ 
π‘‡π‘œπ‘‘π‘Žπ‘™ 𝐴𝑠𝑠𝑒𝑑𝑠
It is generally consider that the higher the firm total asset turnover, the
more efficiently its assets have been used.
Asset turnover for ATLAS HONDA is improving and have excellent level.
Average Collection Period
οƒ˜ Shows the time needed to collect accounts
receivables.
π΄π‘£π‘’π‘Ÿπ‘Žπ‘”π‘’ πΆπ‘œπ‘™π‘™π‘’π‘π‘‘π‘–π‘œπ‘› π‘π‘’π‘Ÿπ‘–π‘œπ‘‘ =
π΄π‘π‘π‘œπ‘’π‘›π‘‘π‘  π‘…π‘’π‘π‘’π‘–π‘£π‘Žπ‘π‘™π‘’
π΄π‘›π‘›π‘’π‘Žπ‘™ π‘†π‘Žπ‘™π‘’π‘ 
Γ— 365
Average Payment Period
Shows the time needed to pay accounts
payables.
π΄π‘£π‘’π‘Ÿπ‘Žπ‘”π‘’ π‘ƒπ‘Žπ‘¦π‘šπ‘’π‘›π‘‘ π‘π‘’π‘Ÿπ‘–π‘œπ‘‘ =
π΄π‘π‘π‘œπ‘’π‘›π‘‘π‘  π‘ƒπ‘Žπ‘¦π‘Žπ‘π‘™π‘’
π΄π‘›π‘›π‘’π‘Žπ‘™ π‘ƒπ‘’π‘Ÿπ‘β„Žπ‘Žπ‘ π‘’π‘ 
Γ— 365
Profitability Ratios
 Ratios that relate profits to sales and investment
 Profitability ratios are of two types :
o Those showing profitability in relation to sales
and
o Those showing profitability in relation to
investment.
 Together, these ratios indicate the firm’s overall
effectiveness of operation.
Profitability in Relation to Sales
Profitability to sales = Gross profit
Sales
 This ratio tells us the profit of the firm relative
to sales, after we deduct the cost of producing
the goods.
 It is a measure of the efficiency of the firm’s
operations, as well as an indication of how
products are priced.
Profitability in Relation to Investment
 The second group of profitability ratios relates
profits to investment. One of these measures is
the rate of return on investment (ROI), or return
on assets:
= Net profit after taxes
Total Assets
Importance of Ratio Analysis
 In order to establish the relationship between two accounting figures,
application of Ratio Analysis is necessary
 Application of the same provides the significant information to the
management or users who can analyze the business situation.
Some advantages are :
It facilitates the accounting information to be summarized and simplified in a
concise and concrete form which is comprehensible to the user.
It depicts the inter-relationship between the facts and figures of various
segments of business which are instrumental in taking important financial
decisions.
Ratio analysis clears all the impediments and inefficiencies related to
performance of the firm/individual.
 Ratio analysis is used as a benchmark for effective control of performance of
business activities.
 Ratio analysis aids in accurate determination of the performance of liquidity,
profitability and solvency position of the business concern.
 Ratio analysis is an effective tool which is used for measuring the operating
results of the enterprises.
Limitations of Ratio Analysis
 Various environmental conditions such as regulation, market structures etc.
vary for different companies, operating in different industries. Significance of
such factors is extremely high. This variation may lead to a difference or an
element of discrepancy, while comparing the two companies from diverse
industries.
 Financial accounting information is impacted and often subject to change, by
estimates and assumptions. Accounting standards allow scope for
incorporating different accounting policies, which impairs comparability and
hence functionality of ratio analysis is less in such situations.
 Ratio analysis explicates association between past information while current
and future information is of more relevance and application to the users.
?
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Ratio analysis

  • 1. Group Members 1. Ahmad Nawaz 2. Haseeb Ahmed 3. Yousaf Nadeem 4. Shujah Ahmed 5. Muhammad Ibrahim UNIVERSITY OF HARIPUR, PAKISTAN
  • 2. Table Of Content 1. What is ratio analysis? 2. What is liquidity ratio? 3. Why we find? 4. What we interpret?
  • 3. Introduction  To make rational decisions in keeping with the objectives of the firm, the financial manager must have analytical tools.
  • 4. What is ratio Analysis?  Ratio analysis is the process of determining and interpreting numerical relationships based on financial statements.  A ratio is a statistical yardstick that provides a measure of the relationship between two variables or figures.  Ratios are simple to calculate and easy to understand.  The persons interested in the analysis of financial statements can be grouped under three heads,  Owners or investors  Creditors  Financial executives
  • 5. Liquidity ratio;  Liquidity ratios are the ratios that measure the ability of a company to meet its short term debt obligations.  The liquidity ratios are a result of dividing cash and other liquid assets by the short term borrowings and current liabilities.  From these ratios, much insight can be obtained into the present cash solvency of the firm and the firm’s ability to remain solvent in the event of adversity.  Current ratio  Quick ratio
  • 6.  Current Ratio Looks at the ratio between current assets and current liabilities
  • 7. Ratios 2008 2009 2010 2011 2012 Current Ratio 1.31 1.25 1.49 1.45 1.45 πΆπ‘’π‘Ÿπ‘Ÿπ‘’π‘›π‘‘ π‘Ÿπ‘Žπ‘‘π‘–π‘œ = πΆπ‘’π‘Ÿπ‘Ÿπ‘’π‘›π‘‘ 𝐴𝑠𝑠𝑒𝑑𝑠 πΆπ‘’π‘Ÿπ‘Ÿπ‘’π‘›π‘‘ πΏπ‘–π‘Žπ‘π‘–π‘™π‘–π‘‘π‘–π‘’π‘  Mostly Current Ratio of 2 is consider acceptable. For Atlas Honda, current ratio is less than acceptable but improved during last 5 years and remain stable in last 2 years at level of 1.45 which is quite acceptable.
  • 8. Quick Ratio Is similar to the current ratio but it excludes inventory from current assets. π‘„π‘’π‘–π‘π‘˜ π‘Ÿπ‘Žπ‘‘π‘–π‘œ = πΆπ‘’π‘Ÿπ‘Ÿπ‘’π‘›π‘‘ 𝐴𝑠𝑠𝑒𝑑𝑠 βˆ’ πΌπ‘›π‘£π‘’π‘›π‘‘π‘œπ‘Ÿπ‘¦ πΆπ‘’π‘Ÿπ‘Ÿπ‘’π‘›π‘‘ πΏπ‘–π‘Žπ‘π‘–π‘™π‘–π‘‘π‘–π‘’π‘ 
  • 9. Ratios 2008 2009 2010 2011 2012 Quick Ratio 0.84 0.70 1.02 0.9 1 π‘„π‘’π‘–π‘π‘˜ π‘Ÿπ‘Žπ‘‘π‘–π‘œ = πΆπ‘’π‘Ÿπ‘Ÿπ‘’π‘›π‘‘ 𝐴𝑠𝑠𝑒𝑑𝑠 βˆ’ πΌπ‘›π‘£π‘’π‘›π‘‘π‘œπ‘Ÿπ‘¦ πΆπ‘’π‘Ÿπ‘Ÿπ‘’π‘›π‘‘ πΏπ‘–π‘Žπ‘π‘–π‘™π‘–π‘‘π‘–π‘’π‘  A Quick Ratio of 1 or greater is acceptable. For Atlas Honda, Quick Ratio mostly remain below 1 and remain deteriorating.
  • 10. Liquidity Ratios  According to company financial statement they are in Strong Liquidity position but their liquidity position is not as good as they stated  Company liquidity position appear to have remain stable but below acceptable criteria.  Company may have problem to satisfy its short term obligations when they come due.  But, it is also a fact that company do not have pay all its short term obligations at the same time so company should manage to pay its short liabilities.
  • 11. Financial Leverage (Debt) Ratios  That show the extent to which the firm is financed by debt
  • 12. Ratios 2008 2009 2010 2011 2012 Debt Ratio 60.89 55.63 54.33 51.95 50.54 οƒ˜The higher degree of debt ratio shows the greater the firm’s degree of indebtedness. οƒ˜Debt ratio for Atlas Honda in 2008 was nearly 61% which was not very favorable for the organization. οƒ˜But during the last 5 years, the debt ratio decrease continuously and reach to nearly 50% which is not very good but fair enough.
  • 13. Three New Types Of Ratio  Coverage,  Activity and  Profitability ratios
  • 14. Coverage Ratios :  Ratios that relate the financial charges of a firm to its ability to service, or cover, them.  One of the most traditional of the coverage ratios is the interest coverage ratio, or times interest earned.  This ratio is simply the ratio of earnings before interest and taxes for a particular reporting period to the amount of interest charges for the period;
  • 15. Ratios 2008 2009 2010 2011 2012 Times Interest Earned Ratio 4.98 2.4 10.56 16 139.26 π‘‡π‘–π‘šπ‘’π‘  πΌπ‘›π‘‘π‘’π‘Ÿπ‘’π‘ π‘‘ πΈπ‘Žπ‘Ÿπ‘›π‘’π‘‘ π‘…π‘Žπ‘‘π‘–π‘œ = πΈπ‘Žπ‘Ÿπ‘›π‘–π‘›π‘” π΅π‘’π‘“π‘œπ‘Ÿπ‘’ πΌπ‘›π‘‘π‘’π‘Ÿπ‘’π‘ π‘‘ & π‘‡π‘Žπ‘₯𝑒𝑠 πΌπ‘›π‘‘π‘’π‘Ÿπ‘’π‘ π‘‘ Interest Coverage Ratio of Atlas Honda increase during the last 5 years but you can see a surprising increase in this ratio in 2012. You can understand this increase by comparing Debt and Interest coverage ratio.
  • 16. Activity Ratios Measures the speed with which various accounts are converted into sales or cash-inflows or cash- outflows.
  • 17. Inventory Turnover Ratio Activity Ratios Average Collection Period Average Payment Period Asset Turnover Ratio
  • 18. Inventory Turnover Ratio Measures the activity of a firm’s inventory. πΌπ‘›π‘£π‘’π‘›π‘‘π‘œπ‘Ÿπ‘¦ π‘‡π‘’π‘Ÿπ‘›π‘œπ‘£π‘’π‘Ÿ = πΆπ‘œπ‘ π‘‘ π‘œπ‘“ πΊπ‘œπ‘œπ‘‘π‘  π‘†π‘œπ‘™π‘‘ πΌπ‘›π‘£π‘’π‘›π‘‘π‘œπ‘Ÿπ‘¦
  • 19. Ratios 2008 2009 2010 2011 2012 πΌπ‘›π‘£π‘’π‘›π‘‘π‘œπ‘Ÿπ‘¦ π‘‡π‘’π‘Ÿπ‘›π‘œπ‘£π‘’π‘Ÿ = πΆπ‘œπ‘ π‘‘ π‘œπ‘“ πΊπ‘œπ‘œπ‘‘π‘  π‘†π‘œπ‘™π‘‘ πΌπ‘›π‘£π‘’π‘›π‘‘π‘œπ‘Ÿπ‘¦ Inventory turnover for ATLAS HONDA is improved very fast during last 5 years and a level of 16.3 is quite remarkable. Higher Inventory Turnover leads to reducing holding cost and increase the net income and profitability. But company need to remain conscious about inventory turnover because higher level of inventory turnover may indicate inadequate inventory level, which may leads to a loss for the business.
  • 20. Asset Turnover Ratio Indicates the firm’s efficiency to use assets for generating sales. 𝐴𝑠𝑠𝑒𝑑𝑠 π‘‡π‘’π‘Ÿπ‘›π‘œπ‘£π‘’π‘Ÿ = π‘†π‘Žπ‘™π‘’π‘  π‘‡π‘œπ‘‘π‘Žπ‘™ 𝐴𝑠𝑠𝑒𝑑𝑠
  • 21. Ratios 2008 2009 2010 2011 2012 𝐴𝑠𝑠𝑒𝑑𝑠 π‘‡π‘’π‘Ÿπ‘›π‘œπ‘£π‘’π‘Ÿ = π‘†π‘Žπ‘™π‘’π‘  π‘‡π‘œπ‘‘π‘Žπ‘™ 𝐴𝑠𝑠𝑒𝑑𝑠 It is generally consider that the higher the firm total asset turnover, the more efficiently its assets have been used. Asset turnover for ATLAS HONDA is improving and have excellent level.
  • 22. Average Collection Period οƒ˜ Shows the time needed to collect accounts receivables. π΄π‘£π‘’π‘Ÿπ‘Žπ‘”π‘’ πΆπ‘œπ‘™π‘™π‘’π‘π‘‘π‘–π‘œπ‘› π‘π‘’π‘Ÿπ‘–π‘œπ‘‘ = π΄π‘π‘π‘œπ‘’π‘›π‘‘π‘  π‘…π‘’π‘π‘’π‘–π‘£π‘Žπ‘π‘™π‘’ π΄π‘›π‘›π‘’π‘Žπ‘™ π‘†π‘Žπ‘™π‘’π‘  Γ— 365
  • 23. Average Payment Period Shows the time needed to pay accounts payables. π΄π‘£π‘’π‘Ÿπ‘Žπ‘”π‘’ π‘ƒπ‘Žπ‘¦π‘šπ‘’π‘›π‘‘ π‘π‘’π‘Ÿπ‘–π‘œπ‘‘ = π΄π‘π‘π‘œπ‘’π‘›π‘‘π‘  π‘ƒπ‘Žπ‘¦π‘Žπ‘π‘™π‘’ π΄π‘›π‘›π‘’π‘Žπ‘™ π‘ƒπ‘’π‘Ÿπ‘β„Žπ‘Žπ‘ π‘’π‘  Γ— 365
  • 24. Profitability Ratios  Ratios that relate profits to sales and investment  Profitability ratios are of two types : o Those showing profitability in relation to sales and o Those showing profitability in relation to investment.  Together, these ratios indicate the firm’s overall effectiveness of operation.
  • 25. Profitability in Relation to Sales Profitability to sales = Gross profit Sales  This ratio tells us the profit of the firm relative to sales, after we deduct the cost of producing the goods.  It is a measure of the efficiency of the firm’s operations, as well as an indication of how products are priced.
  • 26. Profitability in Relation to Investment  The second group of profitability ratios relates profits to investment. One of these measures is the rate of return on investment (ROI), or return on assets: = Net profit after taxes Total Assets
  • 27. Importance of Ratio Analysis  In order to establish the relationship between two accounting figures, application of Ratio Analysis is necessary  Application of the same provides the significant information to the management or users who can analyze the business situation. Some advantages are : It facilitates the accounting information to be summarized and simplified in a concise and concrete form which is comprehensible to the user. It depicts the inter-relationship between the facts and figures of various segments of business which are instrumental in taking important financial decisions. Ratio analysis clears all the impediments and inefficiencies related to performance of the firm/individual.
  • 28.  Ratio analysis is used as a benchmark for effective control of performance of business activities.  Ratio analysis aids in accurate determination of the performance of liquidity, profitability and solvency position of the business concern.  Ratio analysis is an effective tool which is used for measuring the operating results of the enterprises.
  • 29. Limitations of Ratio Analysis  Various environmental conditions such as regulation, market structures etc. vary for different companies, operating in different industries. Significance of such factors is extremely high. This variation may lead to a difference or an element of discrepancy, while comparing the two companies from diverse industries.  Financial accounting information is impacted and often subject to change, by estimates and assumptions. Accounting standards allow scope for incorporating different accounting policies, which impairs comparability and hence functionality of ratio analysis is less in such situations.  Ratio analysis explicates association between past information while current and future information is of more relevance and application to the users.
  • 30. ?