This document outlines a marketing plan to promote the use of MSG in small amounts for street food vendors in Indonesia called "Abang Nasgor". It proposes using free stools labeled "ask for less msg" and encouraging customers to recommend vendors using less MSG. New MSG packaging will suggest appropriate amounts per portion. Celebrities will visit the most recommended vendors using less MSG to increase awareness. The plan aims to change negative perceptions of MSG and show that smaller amounts do not cause health issues.