Rania Kinge, a designer of custom-made Swarovski crystal jewelry, gained significant exposure at high-profile events such as the Cannes Film Festival and Monaco Grand Prix in 2009, showcasing her collections amidst royalty and celebrities. The luxury brand, available exclusively through styleshopusa.com in the USA, garnered worldwide attention, with over 55 million viewers and participation from notable figures during charity fashion shows for the Elton John Aids Foundation. The events highlighted the fusion of fashion and Formula One, featuring prominent drivers modeling various luxurious designs and supporting philanthropic endeavors.