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Rambler.ru                                                            ,           IPO.                                  ,            ,
    ,

                                    (31       )*:                                  :
                                          37 235 787                      RENAULT-NISSAN,     , GENERAL MOTORS CIS,           ,
     .                                    13 830.3     .                  MARS, BEE LINE, WRIGLEY, UNILEVER, AVON BEAUTY PRODUCTS
     .                                    8 040.5    .                    COMPANY, WIMM-BILL-DANN, BALTIC BEVERAGE HOLDING       .
                 IMHO VI:
                                          728x90 / 100%    90
                                          728 90 / 100%    90, 240 400
                                          728 90 / 100%    90, 240 400
                                          728 90 / 100%    90, 240 400


                            :
         ,


                                :
             ,         ,                  ,       ,




*            : TNS Web Index:                 -              2010 .
Rambler.ru -     , %.                                                               Rambler.ru -     , %.
        (            ,          2010, % Monthly Reach)                                (                   ,           2010, % Monthly Reach)

                         (12-                                                                        (12-54)                               Rambler
            54)                                  Rambler

                                                                                      9                                    10                 9
                                                                      12-17

                                                                                      18
                                                                                                                           23                22

            52                      50                49              18-24


                                                                                      27

                                                                      25-34                                                31                32



                                                                                      22
                                                                      35-44
                                                                                                                           21                21
            48                      50                51

                                                                                      25
                                                                      45-54
                                                                                                                           15                16



                                 Rambler.ru -       %.                                                                      Rambler.ru -          ,
    (            ,         2010, % Monthly Reach, %               )               Affinity Index. (                         ,      2010)

                                                                                               12-54                                          12-54
        (12-54)                                Rambler                        12-17
                                                                                                                                     95
                                                                                                               113
                                                           100%                                                                      93
                                                                              18-24                            109
            13                                                                                                                              104
                                   18            19                           25-34                             126
                                                                              35-44                            106                          105
                                                           80%                45-54             75                                          110
            19

                                   26            27                           12-17                  97                             85
            12                                                                18-24                              130                       101
                                                           60%
                                                                              25-34                            112                          102
                                   14                                         35-44                  90                              95
            19                                   14
                                                                              45-54            57                                    99
                                                           40%
                                   11
                                                 10
                                                                                                                     141                    102
            18
                                                                                                                     143                    105
                                   22            21        20%                                                 116                          106
            8                                                                              52                                        94
                                   6              6                                                             119                  94
.           11
                                   3              4                                             69                                  89
                                                           0%
                                                                          .               34                                                109

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Rambler.ru

  • 1. Rambler.ru , IPO. , , , (31 )*: : 37 235 787 RENAULT-NISSAN, , GENERAL MOTORS CIS, , . 13 830.3 . MARS, BEE LINE, WRIGLEY, UNILEVER, AVON BEAUTY PRODUCTS . 8 040.5 . COMPANY, WIMM-BILL-DANN, BALTIC BEVERAGE HOLDING . IMHO VI: 728x90 / 100% 90 728 90 / 100% 90, 240 400 728 90 / 100% 90, 240 400 728 90 / 100% 90, 240 400 : , : , , , , * : TNS Web Index: - 2010 .
  • 2. Rambler.ru - , %. Rambler.ru - , %. ( , 2010, % Monthly Reach) ( , 2010, % Monthly Reach) (12- (12-54) Rambler 54) Rambler 9 10 9 12-17 18 23 22 52 50 49 18-24 27 25-34 31 32 22 35-44 21 21 48 50 51 25 45-54 15 16 Rambler.ru - %. Rambler.ru - , ( , 2010, % Monthly Reach, % ) Affinity Index. ( , 2010) 12-54 12-54 (12-54) Rambler 12-17 95 113 100% 93 18-24 109 13 104 18 19 25-34 126 35-44 106 105 80% 45-54 75 110 19 26 27 12-17 97 85 12 18-24 130 101 60% 25-34 112 102 14 35-44 90 95 19 14 45-54 57 99 40% 11 10 141 102 18 143 105 22 21 20% 116 106 8 52 94 6 6 119 94 . 11 3 4 69 89 0% . 34 109