The document discusses a fictional vigilante named Rakshak who hunts criminals in his city. To promote awareness of Rakshak and gauge public reaction, stickers and stamps of Rakshak are placed on newspaper clippings about crimes over a 15 day period. These clippings are collected and pasted on a large wall along with glow paint emphasizing Rakshak, the vigilante. The wall is intended to signify public support for a vigilante to curb crime and gauge reaction to introducing such a character. After the launch, conventional out-of-home media is used to promote Rakshak.

1. We read news of crimes everyday in the newspaper, and most of the times
would do nothing about it. How to get people react on crimes that are
regular and recurring in our societies. Rakshak a fictional mysterious
vigilante who Is after every crime and criminals in his city.
How do we get Rakshak maximum tune in on its launch season and get
peoples reactions.

2. Stamps or OHP stickers appears on the newspaper for the teaser phase.
The teaser phase is on for 15 days and a significant news is covered with
stamps of Rakshak.

3. The paper cuttings are collected over the time and each one carries the
stamp/sticker of Rakshak.

4. Glow stickers/ stencil graffiti across the dark areas of the city increases the
visibility of the campaign. The identity of the hooded man remains an
element of suspicion but becomes iconic , being seen everywhere across
the city.

7. The impact of the campaign magnifies when all these papers cutouts are
collected and are pasted against a wall. The wall of democracy where
every
Cutout signifies the vote of people who believe a vigilante is what the
society needs to curb the malice of crime.

10. Night Glow Paint emphasize on the suspicious Protagonist who is the
vigilante of the society and comes out to hunt down the criminals at night.

11. The wall has to be bold and big to create the impact .

12. Post launch , conventional OOH mediums
used.

13. Post launch , conventional OOH mediums
used.