Rakesh Rajdev runs a successful hotel in Dwarka called the Roma Kristo Hotel. He started an NGO called KanudaMitra Mandal to help the less fortunate after seeing poverty as a young man. Through his NGO, he chooses deserving individuals and families to support, helping with basic needs like food. During the pandemic, the NGO supported many families. Rakesh's wife Rupalben supports his social welfare work.