Eliminate wine buff jargon and mainstream media marketing to make the wine accessible. Raise the price above budget wines but below premium wines. Reduce emphasis on different grapes and wines, instead focusing on easy-drinking reds, whites and roses. Create an image of fun and ease of choice to attract new drinkers and redefine the wine market.
Blue Ocean Strategy - Summary and ExamplesKhai Biau Yip
This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. It can be easily customized to suit the needs for other organizations. Please contact KB Yip (ymike27@hotmail.com) if you need to get a copy of this presentation.
Culture Popped: Digital media in the cultural & museum sectorEwan McIntosh
Social media has transformed the gaming sector in the past two years after a decade of ambivalence. It has perplexed the education world but engaged learners in learning like never before. How has the cultural sector reacted to the shifts in communication, friendship, digital content creation and information sharing? More importantly, what has the cultural sector done to harness them?
Ewan McIntosh shares some imaginative practice in pop culture before outlining what attitudes and practices Scotland’s cultural groups can do to stay ahead in this global game.
Blue Ocean Strategy - Summary and ExamplesKhai Biau Yip
This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. It can be easily customized to suit the needs for other organizations. Please contact KB Yip (ymike27@hotmail.com) if you need to get a copy of this presentation.
Culture Popped: Digital media in the cultural & museum sectorEwan McIntosh
Social media has transformed the gaming sector in the past two years after a decade of ambivalence. It has perplexed the education world but engaged learners in learning like never before. How has the cultural sector reacted to the shifts in communication, friendship, digital content creation and information sharing? More importantly, what has the cultural sector done to harness them?
Ewan McIntosh shares some imaginative practice in pop culture before outlining what attitudes and practices Scotland’s cultural groups can do to stay ahead in this global game.
Seven spaces of technology & school building designEwan McIntosh
If we dissect the different spaces in which digital media grabs our attention and moulds our activity, how could this affect the way we design our future school buildings?
Digital media and physical space, working in harmony, provide a
How you get your great idea to your audience or customer totally defines what that product becomes. This presentation shows you how to redefine your company and product strategy around the way you grab the attention of your audience.
Inspired by Ken Morse and the MIT Entrepreneurship Center's work in this field.
Newcastle graduates of the last decade (gold) the digital generation?Ewan McIntosh
A presentation given to Graduates Of the Last Decade from Newcastle University, in The Hospital Club, London, April 16th.
The main areas: there is huge potential for investment in digital media ideas, particularly in the North of the UK; part of this is understanding that mobile and gaming constitute a mindset as well as interesting technologies and platforms on which to develop; your personal reputation is as important as your ideas - make sure you're not just Googleable thanks to the legwork you've done building a digital profile, but thanks to the positive contributions you make to your communities.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
http://edu.blogs.com/edublogs/2008/03/social-media-an.html
When you're designing a new piece of kit, a platform for the web or a nifty widget for Bebo, it's vital that you have an audience in mind, an understanding of what might be possible, and the ability to change your plans frequently without sacrificing the integrity of your project. That was the main message at my lecture to the BScs and BEngs at Napier University, Edinburgh, today.
We're Adopting! A Strategy for Social Media In EducationEwan McIntosh
Social media, and whether or not it's adopted in any organisation, is almost entirely down to the culture of the organisation. But having a culture that doesn't match the aspirations of openness and sharing that would make social media a natural progression for the organisation does not mean that all is lost.
http://edu.blogs.com
Seven spaces of technology & school building designEwan McIntosh
If we dissect the different spaces in which digital media grabs our attention and moulds our activity, how could this affect the way we design our future school buildings?
Digital media and physical space, working in harmony, provide a
How you get your great idea to your audience or customer totally defines what that product becomes. This presentation shows you how to redefine your company and product strategy around the way you grab the attention of your audience.
Inspired by Ken Morse and the MIT Entrepreneurship Center's work in this field.
Newcastle graduates of the last decade (gold) the digital generation?Ewan McIntosh
A presentation given to Graduates Of the Last Decade from Newcastle University, in The Hospital Club, London, April 16th.
The main areas: there is huge potential for investment in digital media ideas, particularly in the North of the UK; part of this is understanding that mobile and gaming constitute a mindset as well as interesting technologies and platforms on which to develop; your personal reputation is as important as your ideas - make sure you're not just Googleable thanks to the legwork you've done building a digital profile, but thanks to the positive contributions you make to your communities.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
http://edu.blogs.com/edublogs/2008/03/social-media-an.html
When you're designing a new piece of kit, a platform for the web or a nifty widget for Bebo, it's vital that you have an audience in mind, an understanding of what might be possible, and the ability to change your plans frequently without sacrificing the integrity of your project. That was the main message at my lecture to the BScs and BEngs at Napier University, Edinburgh, today.
We're Adopting! A Strategy for Social Media In EducationEwan McIntosh
Social media, and whether or not it's adopted in any organisation, is almost entirely down to the culture of the organisation. But having a culture that doesn't match the aspirations of openness and sharing that would make social media a natural progression for the organisation does not mean that all is lost.
http://edu.blogs.com
5. Eliminate Raise
Wine buff jargon Price, compared to cheap,
The wine’s age budget wines
Mainstream media
marketing
Reduce Create
Different grapes: oaky Easy drinking image (like
flavour only beer)
Different wines: red, white, Easier choice: red, white,
rosé rosé
Heritage of vineyard Some fun
6. [yellow tail] Budget Wines Premium Wines
100
75
50
25
Vintage
Wine Jargon 0
Fun Bottle
Redefining the market to own it
[yellow tail] “Blue Ocean” thinking