Who’s a better eCommerce marketer: a human being or a machine? You’ll find the answer to this question in Rahim’s presentation. He’ll explain how marketing automation works and how artificial intelligence can be used in e-commerce marketing. Technological advances bring totally new features to marketers nowadays. Artificial intelligence algorithms can handle an enormous amount of information about clients and take over repetitive tasks. In addition they make very few mistakes and allow us do what would be impossible without the help of newest technology. No wonder that artificial intelligence is being used for marketing by such companies like Google, Netflix, Facebook, Amazon or Walmart.