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DONATIONS & FUNDRAISING
CASE STUDY:
Autism Society Ventura County
& Ventura Marathon Partnership
Presenter: Sharon M. Francis, Aut2Run Race Director
PRESENTATION OVERVIEW
* Benefits of Charity Partnering
* Charity Race Examples
* Fundraising – Online/Offline
- RunSignUp Donation Platform
- The Power of Teams
* Q&A in group
Autism Society Mission:
Improving the lives of all
affected by autism
In the United States
Autism now effects
* 1 in every 68 children
(80% boys, 30% seizures)
* 3.5 million in U.S.
* $250 billion per year in
services
www.Autism-Society.org
As a nonprofit, is it better to
start your own race or partner?
The origins of
Event Wish List:
250+ people in timed race
Fundraise $50,000
Huge Autism Resource Fair
Family-Friendly (9am 5K start) &
Competitive (10K Trail, 15K)
Unique scenic course
Perks:
Collector’s medal series
T-Shirt design contest
Annual autism awards recognition
Art Exhibit featuring local artists
Recruit new board members
Greater community involvement &
awareness of autism spectrum
Inaugural Aut2Run 5K/10K 2013
https://www.youtube.com/watch?v=GVUz5hrnhok
As an independent race, could
your event benefit from
some more passion?
Benefits of Charity Partnering
Benefits of Charity Partnering
* Impact on Races *
Wider marketing reach - increases
registrations of runners and volunteers
Positive race reputation increased in
community (reason for public to be more
patient with street closures and traffic)
Increased sponsorship possibilities -
may be able to receive donations of
essential race services or supplies
Legacy Club- Fundraisers feel
supported by donors and are more likely
to return each year to support the
cause, even if they don’t like course
Benefits of Charity Partnering
* Impact on Charity *
Wider reach to race
participants & supporters to
increase knowledge and
support of cause and $$$
Public recognition opp.
for sponsors, large donors
and fundraisers
Fun event for members
and supporters to connect,
remember & celebrate
Donors feel more actively
involved in support of
cause, runner, and team
Benefits of Charity Partnering
* Impact on Runners *
Personal satisfaction that doing
what they love doing (running) is
also making a difference to others;
higher tolerance for race fees
Cause-focused running goal =
good motivator for new runners
Good vibes - Fundraisers feel
supported by donors. Runners
enjoy the energized volunteers
and course support.
Opportunity to share love of
running with friends & family
(shorter races, walkers and
strollers allowed)
Find a Partner
Aut2Run 5K/10K for ASVC (April)
Races: 10K Trail Race, 5K Run/Walk,
15K Hero Run & Kids Fun-K
Feedback from some runners:
“Why don’t you do a Half Or a full marathon?”
Partner: Ventura Marathon (September)
ASVC is 1 of 7 recognized charities. Runners can
make donations or become fundraisers. In 2014 this
raised $2000 for ASVC + free Expo booth to pitch
April race. (Race Director Josh is our timer  )
Online Tutorials
Customized Pages
Set Custom Donation Levels
Online
Fundraising
Encourages
Competition
Race Director
can enter offline
donations too!
Fundraising Page Example
Offline Fundraising – Give Tools!
Donors vs. Sponsors
DONORS SPONSORS
WHY THEY GIVE
OR PARTNER
Inspired by people
Hope for change
Believe in org. mission
Marketing
Foot traffic
Community Service
EXPECT IN
RETURN
Nothing
Good feeling
Receipt/Thank you (IRS)
Product/Logo
recognition
Patronage
RunSignUp has
greatly supported the
volunteer management of
Aut2Run
Let’s review our growth…
Aut2Run Success
Year/Race Registrants Donations &
Sponsorships
Gross Profit
2013 Aut2Run 1163 Runners
SOLD OUT
185 Volunteers
$23,000
(30% of gross)
$78,000
2014 Aut2Run 2157 Runners
SOLD OUT
320 Volunteers
$38,000
(35% of gross)
$110,000
2015 Aut2Run 2500 Runners
SOLD OUT
220 Volunteers
$48,000
(37% of gross)
$130,000
Race Partners
Year/Race Registrants Donations &
Sponsorships
Gross Profit
2013 Aut2Run 1163 Runners
185 Volunteers
$23,000 $78,000
2014 Aut2Run 2157 Runners
320 Volunteers
$38,000 $110,000
2014 Ventura
Marathon Partner
(September)
(+3000 in
Marathon, Half, 5K
& Fun Run)
$2000 $2000
2014 Holiday Race
Partner (Dec.)
(+2500 in Half,
5K & Fun Run)
$500 $500
2015 Aut2Run 2500 Runners
220 Volunteers
$48,000
$130,000
Leverage Strategic
Partnerships
• Expo Booth Swaps
• Email Blasts to Supporters
• Goodie Bag Inserts
• Officially Recognized Sponsor/Charity
• Volunteer Recruitment
• Referrals for Race Suppliers – Timers,
T-Shirts, Medals, Awards
Keep ‘em
coming back!
Our secret…
“Best Medals in L.A.!”
-LA Sports & Fitness Magazine 2015
Super soft race shirts designed by
local artists with Autism
Great Food & Sponsors
Unique Course &
Inspiring People
Contact Info:
Sharon Francis
Race@AutismVentura.org

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Race Donations for Aut2Run by Sharon Francis

  • 1. DONATIONS & FUNDRAISING CASE STUDY: Autism Society Ventura County & Ventura Marathon Partnership Presenter: Sharon M. Francis, Aut2Run Race Director
  • 2. PRESENTATION OVERVIEW * Benefits of Charity Partnering * Charity Race Examples * Fundraising – Online/Offline - RunSignUp Donation Platform - The Power of Teams * Q&A in group
  • 3. Autism Society Mission: Improving the lives of all affected by autism In the United States Autism now effects * 1 in every 68 children (80% boys, 30% seizures) * 3.5 million in U.S. * $250 billion per year in services www.Autism-Society.org
  • 4.
  • 5. As a nonprofit, is it better to start your own race or partner? The origins of
  • 6. Event Wish List: 250+ people in timed race Fundraise $50,000 Huge Autism Resource Fair Family-Friendly (9am 5K start) & Competitive (10K Trail, 15K) Unique scenic course
  • 7. Perks: Collector’s medal series T-Shirt design contest Annual autism awards recognition Art Exhibit featuring local artists Recruit new board members Greater community involvement & awareness of autism spectrum
  • 8. Inaugural Aut2Run 5K/10K 2013 https://www.youtube.com/watch?v=GVUz5hrnhok
  • 9. As an independent race, could your event benefit from some more passion?
  • 10. Benefits of Charity Partnering
  • 11. Benefits of Charity Partnering * Impact on Races * Wider marketing reach - increases registrations of runners and volunteers Positive race reputation increased in community (reason for public to be more patient with street closures and traffic) Increased sponsorship possibilities - may be able to receive donations of essential race services or supplies Legacy Club- Fundraisers feel supported by donors and are more likely to return each year to support the cause, even if they don’t like course
  • 12. Benefits of Charity Partnering * Impact on Charity * Wider reach to race participants & supporters to increase knowledge and support of cause and $$$ Public recognition opp. for sponsors, large donors and fundraisers Fun event for members and supporters to connect, remember & celebrate Donors feel more actively involved in support of cause, runner, and team
  • 13. Benefits of Charity Partnering * Impact on Runners * Personal satisfaction that doing what they love doing (running) is also making a difference to others; higher tolerance for race fees Cause-focused running goal = good motivator for new runners Good vibes - Fundraisers feel supported by donors. Runners enjoy the energized volunteers and course support. Opportunity to share love of running with friends & family (shorter races, walkers and strollers allowed)
  • 14. Find a Partner Aut2Run 5K/10K for ASVC (April) Races: 10K Trail Race, 5K Run/Walk, 15K Hero Run & Kids Fun-K Feedback from some runners: “Why don’t you do a Half Or a full marathon?” Partner: Ventura Marathon (September) ASVC is 1 of 7 recognized charities. Runners can make donations or become fundraisers. In 2014 this raised $2000 for ASVC + free Expo booth to pitch April race. (Race Director Josh is our timer  )
  • 20. Offline Fundraising – Give Tools!
  • 21. Donors vs. Sponsors DONORS SPONSORS WHY THEY GIVE OR PARTNER Inspired by people Hope for change Believe in org. mission Marketing Foot traffic Community Service EXPECT IN RETURN Nothing Good feeling Receipt/Thank you (IRS) Product/Logo recognition Patronage
  • 22. RunSignUp has greatly supported the volunteer management of Aut2Run Let’s review our growth…
  • 23. Aut2Run Success Year/Race Registrants Donations & Sponsorships Gross Profit 2013 Aut2Run 1163 Runners SOLD OUT 185 Volunteers $23,000 (30% of gross) $78,000 2014 Aut2Run 2157 Runners SOLD OUT 320 Volunteers $38,000 (35% of gross) $110,000 2015 Aut2Run 2500 Runners SOLD OUT 220 Volunteers $48,000 (37% of gross) $130,000
  • 24. Race Partners Year/Race Registrants Donations & Sponsorships Gross Profit 2013 Aut2Run 1163 Runners 185 Volunteers $23,000 $78,000 2014 Aut2Run 2157 Runners 320 Volunteers $38,000 $110,000 2014 Ventura Marathon Partner (September) (+3000 in Marathon, Half, 5K & Fun Run) $2000 $2000 2014 Holiday Race Partner (Dec.) (+2500 in Half, 5K & Fun Run) $500 $500 2015 Aut2Run 2500 Runners 220 Volunteers $48,000 $130,000
  • 25. Leverage Strategic Partnerships • Expo Booth Swaps • Email Blasts to Supporters • Goodie Bag Inserts • Officially Recognized Sponsor/Charity • Volunteer Recruitment • Referrals for Race Suppliers – Timers, T-Shirts, Medals, Awards
  • 27. “Best Medals in L.A.!” -LA Sports & Fitness Magazine 2015 Super soft race shirts designed by local artists with Autism
  • 28. Great Food & Sponsors

Editor's Notes

  1. For this presentation we are focusing on the Positive Impact that Charity partnering has on RACES VS. CHARITY VS. RUNNERS READ SLIDE In 2015, 20% of our registrants said that they signed up for our race to support the charity, and 32% signed up to support a friend or family member (either in the race or benefitting from the charity) – that’s over 50% of our registrants!! Some of the challenging elements that charity partnering brings include: More first-timers = more time answering registration and simple race questions Need for more direction to runners for safety (eg. don’t walk in large groups, walkers stay to the right, fastest runners start first) – if you don’t get this right, you may lose your elite runners Finding balance between reasonable race fees, give-aways that charity runners expect, and goal to raise funds for the charity