1. fuel for young enterprise
moteur de la jeune entreprise
canada
Futurpreneur Canada
The what, why, and how
guide to building our brand
Version 1.0, May, 2014

2. Table of Contents
Using these Guidelines
What is this document?
These brand guidelines give you an
overview of our new name and identity
as well as how to create the desired
look and feel of our new brand,
Futurpreneur Canada.
Who should use this document?
These guidelines are designed to
help all staff, partners and third-party
agencies who need a reference on
how to create and deliver material that
is on brand.
Why should you use it?
It will help you implement the new
brand across a series of applications,
giving you a clear and concise
direction on appropriate usage of
the new brand elements.
When should you use it?
Every time you are planning to use
the new brand, from stationery and
advertising, to signage and websites.
These guidelines will be updated
periodically as we evolve existing
applications and develop new ones.
Collaboration is key. Have a question
or an inspired idea? Contact:
Lesley Wilmot
Director, Communications
416.408.2923 x 2203
lwilmot@futurpreneur.ca
Introduction
Message from the CEO
Behind Our Name
The Logo
Our Identity System
The Amplifier
Clear Space & Minimum Size
One-Colour Applications
Logo Lockups
What Not To Do
Typefaces
Colour Palette
3
4
5
6
7
8
9
10
11
12
Identity Applications
Brand Architecture
Co-Branding
Letterhead
Letterhead: Typesetting
Envelope
Business Card
Sample applications: brochures
Sample applications: digital
Sample applications: dimensional
Sample applications: banners
Email Signature
Photography
Icons
13
14
15
16
17
18
19
20
21
22
23
24
26

3. 3
Message from Julia Deans, CEO
Since 1996, our organization has fuelled the passions of thousands of
enterprising young Canadians. The essential financing, mentoring and tools
we provide to 18-39 year-old future entrepreneurs help ensure their success
and transform lives and communities. That’s why we’ve set ambitious goals
to do more.
Vision
Young entrepreneurs flourish within a fully supportive Canada and
create economic and social value for Canadians and the world.
Mission
To play an integral role in the entrepreneurship experience of Canadians
18-39 by providing financing, mentoring and tools that will help them build
sustainable businesses and create value.
Our efforts support four fundamentals
1) Understand and respond to the challenges of young entrepreneurs.
2) Promote youth entrepreneurship and ways to support it.
3) Ensure we have sustainable financial means to serve young entrepreneurs.
4) Recruit and keep the best and brightest employees and volunteers
we can find.
Rethinking our brand
Our new name, identity and positioning are powerful symbols of our renewed
commitment to our mission and speak more directly to the young people we
want to help. And we didn’t arrive at them by chance.
After months of careful consultation with hundreds of internal and external
stakeholders across the country, we arrived at a name – Futurpreneur Canada –
that reflects our aspirations and the young people we support (see the “Behind
Our Name” section to learn more about our rebranding process).
Our new tagline also captures the spirit of the extraordinary opportunity ahead
– Fuel for young enterprise.
Looking ahead
We’re building on close to two decades of helping young Canadians turn their
entrepreneurial visions into reality. Our country’s future depends on ensuring
that futurpreneurs flourish in ways that benefit all Canadians and the world,
and we intend to help make that happen.
We all have a role to play in communicating the Futurpreneur Canada story. These
guidelines are an important part of bringing that story to life. Use them well!
Julia Deans
CEO, Futurpreneur Canada

4. 4
fuel for young enterprise
canada
Behind our name
Futurpreneur Canada
As of May 2014, Futurpreneur Canada is our official name. However,
Futurpreneur is more than just an organizational moniker. We want to
promote the term futurpreneur as an idea as well as a descriptor of the
enterprising young people we want to serve – Canada’s next generation
of young entrepreneurs. We also want to encourage our audiences to
describe themselves as futurpreneurs.
Clearly describes our raison
d’être – the audiences we’re
here to nurture
Differentiates us from other
organizations in our market
A compelling moniker –
“I’m a futurpreneur!” – for
today’s start-up generation
Supports our forward-looking
approach and character
A unique trademark we can own
An easy-to-understand
concept in English and French
Futurpreneur Canada
Guidelines
Identity
Elements
Our brand character describes the attributes that should infuse all of our
Futurepreneur Canada experiences: forward-looking, fresh, engaging,
collaborative, progressive.
Brand character
Forward-looking: Optimistic about future possibilities
Fresh: Youthful, natural vitality; non-traditional
Engaging: Interesting and involving; attracting attention
Collaborative: Building strong partnerships, alliances
Progressive: Promoting change and innovation

5. 5
fuel for young enterprise
canada
Our Identity System
Identity
Elements
The power of our identity system
is its bold simplicity. The elements
of our masterbrand logo include
the following:
– the Futurpreneur Canada wordmark
– the proprietary graphic device we
call our “amplifier.” It represents the
accelerated energy and growth that
Futurpreneur Canada offers our
clients and what entrepreneurs do in
their lives, businesses, communities
and Canada
– our corporate typefaces
– our corporate colour palette
Our Futurpreneur
Canada wordmark
our graphic
“amplifier”
Futurpreneur Canada
Guidelines

6. 6
The Amplifier
Identity
Elements
The idea: To amplify is to strengthen,
enhance or clarify something by
expanding it. The graphic device
we call our “amplifier” is a visual
metaphor for the ambitions and vision
of our clientele as well as the role
we can play in nurturing their growth
and development.
How to use it: The relationship
between the amplifier and our
wordmark is fixed and should
never be altered.
The amplifier can also be used as a
stand-alone graphic but never alter
its actual shape!
Think of the amplifier as an integral
part of our brand “vocabulary” –
a distinct identifier and storytelling
device that adds character to our
communications. To maintain its
impact, use it very sparingly!
Acceptable uses include:
– As a graphic overlay on an image
of a futurpreneur
– As a “watermark” (a 10% screen)
graphic on a layout
– As part of a masthead or
cover design
See the “Sample Applications” section
for examples of how to use the
amplifier effectively.
Futurpreneur Canada
Guidelines

7. 7
canada canada
canada
Clear Space & Minumum Size Identity
Elements
Futurpreneur
Guidelines
##
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derit qui in ea voluptate velit esse quam nihil
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eum fugiat quo voluptas nulla pariatur?
Print minimum size Web minimum size
1.15” 90 px
Clear Space & Minimum Size
Identity
Elements
To preserve the integrity of our
masterbrand mark, the specified
clear space around the logo should
be kept free of any text or graphics
that are not part of the logo’s original
design. The Futurpreneur Canada
masterbrand can be used on a
background image or colour as long
as the background doesn’t interfere
with legibility.
To ensure our mark is always clearly
readable, it should not be reproduced
any smaller than minimum size
as shown. This applies to all
configurations of the masterbrand.
Clear Space
Futurpreneur Canada
Guidelines

8. 8
One Colour Applications Identity
Elements
Futurpreneur
Guidelines
##
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derit qui in ea voluptate velit esse quam nihil
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eum fugiat quo voluptas nulla pariatur?
One Colour Applications Identity
Elements
Futurpreneur
Guidelines
##
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voluptatem.
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exercitationem ullam corporis suscipit labo-
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derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
One Colour Applications Identity
Elements
Futurpreneur
Guidelines
##
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laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
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sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
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exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
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laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
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sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
One-Colour Applications
Identity
Elements
For one-colour applications, the
preferred option to use is the
“greyscale” version of the identity
where reproduction quality is
appropriate (e.g. offset printing).
For other situations where
reproduction quality is less
controllable, use the alternative
version without any screen. 1 colour, greyscale, positive identity
1 colour, no-screen, positive identity
1 colour, no-screen, reverse identity
for dark backgrounds
1 colour, greyscale, reverse identity
Preferred
Alternate
Futurpreneur Canada
Guidelines

9. 9
There are three versions of the
identity and tagline “lock-ups”
for use in English, French and
bilingual applications.
The size relationships are fixed
and should not be altered.
The bilingual version should be
used in all national promotion
or communications where the
content will be presented in both
official languages and can also be
used in applications in the French
market to reinforce our national and
bilingual character.
In local communications or language-
specific options (e.g. unilingual print
materials) use the appropriate English
or French versions.
Logo Lock-ups
Identity
Elements
Logo with tagline
English
Logo with tagline
French
Logo with tagline
bilingual/national
1/2 r
Futurpreneur Canada
Guidelines
fuel for young enterprise
moteur de la jeune entreprise
canada
fuel for young enterprise
canada
moteur de la jeune entreprise
canada

10. 10
formerly CYBF
anciennement FCJE
canada
Logo with
transitional modifier
bilingual/national
formerly CYBF
canada
The idea: For the first six months
from our new identity launch, we will
use a transitional identifier to ensure
audiences understand that we are
the same organization they have
known as CYBF.
How to: As a transitional identifier,
use this version sparingly for
time-sensitive communications
and materials that have a limited
shelf-life and low cost for updates
(e.g. newsletters, invitations,
presentations).
Avoid using the transitional identifier
on costly, long-term investments (e.g.
signage, mass produced brochures,
software applications).
There are three versions of the
identity and transition “lock-ups” for
use in English, French and bilingual/
national applications.
The size relationships are fixed and
should not be altered.
The bilingual version should be
used in national promotion or
communications where the
content will be presented in both
official languages.
In local communications or
language-specific options use the
appropriate English or French versions.
Logo Lock-ups
Identity
Elements
Logo with
transitional modifier
English
formerly CYBFformerly CYBF
1/2 r
Futurpreneur Canada
Guidelines
Formerly CYBF
Anciennement FCJE
Anciennement FCJE/CYBF
Formerly CYBF
canada
canada
canada
Logo with
transitional modifier
French

11. 11
canada
Logo DO NOTS Identity
Elements
Futurpreneur
Guidelines
##
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sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
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exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
DO NOT stretch DO NOT rotate
DO NOT change the colour DO NOT use with other typefaces
DO NOT use on busy background
DO NOT modify the Amplifier
DO NOT add a drop shadow
canada
canada
DO NOT move the Amplifier
canada
What Not To Do
Identity
Elements
Never alter the electronic artwork in
any way. Here are some examples of
what not to do with our masterbrand.
If you have questions please contact:
Lesley Wilmot
Director, Communications
416.408.2923 x 2203
lwilmot@futurpreneur.ca
Futurpreneur Canada
Guidelines

12. 12
Typefaces
Identity
Elements
The fonts we use are just as much a
part of our identity as our logo. Our
primary font family is Gotham.
Gotham is a versatile type family
with many weights and styles to
choose from. Always use Gotham for
headlines and short blocks of copy
in professionally produced materials
(e.g. ads, posters, banners, collateral
and the like) to ensure a consistent
look across all our materials.
For long text documents (e.g. reports,
longer brochures, etc.), you can
supplement the Gotham family with
the highly readable Georgia font
family for body text.
For letters, emails, or web
applications where Gotham and
Georgia are not available options,
the default font should be Arial.
Gotham
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Gotham
Thin
Gotham
Light
Gotham
Book
Gotham
Medium
Gotham
Bold
Georgia
Aa
Aa
Aa
Aa
Georgia
Regular
Georgia
Bold
Futurpreneur Canada
Guidelines

13. 1313
Pantone: 7474C
CMYK: 96 9 32 29
RGB: 0 118 129
Web: #007681
Primary Palette
Secondary Palette
Pantone: 417C
CMYK: 33 23 35 63
RGB: 101 102 92
Web: #65665C
Pantone: 369C
CMYK: 68 0 100 0
RGB: 100 167 11
Web: #64A70B
Pantone: 7545C
CMYK: 58 32 18 54
RGB: 66 85 99
Web: #425563
Pantone: 710C
CMYK: 0 84 46 0
RGB: 224 62 82
Web: #E03E52
Pantone: 122C
CMYK: 0 11 80 0
RGB: 254 209 65
Web: #FED141
Pantone: 420C
CMYK: 6 4 7 13
RGB: 199 201 199
Web: #C7C9C7
Pantone: 158C
CMYK: 0 62 95 0
RGB: 232 119 34
Web: #E87722
Pantone: 3115C
CMYK: 59 0 14 0
RGB: 0 193 213
Web: #00C1D5
Colours
Identity
Elements
Colour plays a significant role in our
identity. The Futurpreneur Canada
palette is contemporary and bold.
Our primary palette is based on the
green and grey used in our identity.
These colours should always be used
wherever possible. (Of course, white
and black are always default options
if no colour is available.)
The secondary palette provides a
range of complementary options that
can be used in various combinations
with the primary colours.
In all cases, the colour specifications
for various media are shown here.
Futurpreneur Canada
Guidelines
* Colour conversions are based on
Pantone Color Bridge.
Colours
Identity
Elements
Colour plays a significant role in our
identity. The Futurpreneur Canada
palette is contemporary and bold.
Our primary palette is based on the
green and grey used in our identity.
These colours should always be used
wherever possible. (Of course, white
and black are always default options
if no colour is available.)
The secondary palette provides a
range of complementary options that
can be used in various combinations
with the primary colours.
In all cases, the colour specifications
for various media are shown here.
Futurpreneur Canada
Guidelines

14. 14
Programme de Futurpreneur
cture Identity
Elements
Futurpreneur
Guidelines
##
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Brand Architecture Identity
Elements
Futurpreneur
Guidelines
##
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sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
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exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
Brand Architecture
Identity
Elements
Our key sub-brands have been
redesigned to complement the
Futurpreneur Canada masterbrand.
Use the appropriate English or
French versions.
The colours used in the sub-brand
amplifiers are to demonstrate
what sub-brands will look like.
The colours used for each one
will be finalized shortly.
The type relationships between
the name and endorsement line
are fixed as “lock-ups” that should
not be altered.
1/2 x
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Brand Architecture Identity
Elements
Futurpreneur
Guidelines
##
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error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
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sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
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sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
Brand Architecture Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
x
Bilingual Treatment
Futurpreneur Canada
Guidelines
Programme de Futurpreneur
Brand Architecture Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?

15. 15
canada
canada
canada
Co-Branding Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
Multiple Partners
Single Partner
Co-Branding
Identity
Applications
The examples here show how to
calculate the size relationships
between Futurpreneur Canada
and other partner identities. Where
there is only one partner, a 0.5 pt.
grey line should separate the two
(with spacing based on the height
of the r in Futurpreneur as shown).
Where multiple partners are involved,
use the same spacing approach but
the dividing rules are optional.
Futurpreneur Canada
Guidelines

16. 16
Letterhead
Identity
Applications
The address information at the
bottom of the page is set in Gotham
Book 7.5 pt. on 9.5 pt. leading.
The logo is 2.5” wide.
The amplifyer is a 10% screen of
the Futurpreneur green.
Margins
Left: 1.0”
Top: 0.5”
Right: 0.5”
Bottom: 0.5”
Futurpreneur Canada
Guidelines
Bureau National
133, rue Richmond Ouest, bureau 700
Toronto (Ontario) M5H 2L3
tél. 1-866-646-2922 | téléc. 1-877-408-3234
info@futurpreneur.ca | futurpreneur.ca
National Office
133 Richmond Street West, Suite 700
Toronto ON, M5H 2L3
p. 416-408-2923 | f. 416-408-3234
p. 1-866-646-2922 | f. 1-877-408-3234
info@futurpreneur.ca | futurpreneur.ca
fuel for young enterprise
moteur de la jeune entreprise
canada

17. 17
Bureau National
133, rue Richmond Ouest, bureau 700
Toronto (Ontario) M5H 2L3
tél. 1-866-646-2922 | téléc. 1-877-408-3234
info@futurpreneur.ca | futurpreneur.ca
National Office
133 Richmond Street West, Suite 700
Toronto ON, M5H 2L3
p. 416-408-2923 | f. 416-408-3234
p. 1-866-646-2922 | f. 1-877-408-3234
info@futurpreneur.ca | futurpreneur.ca
fuel for young enterprise
moteur de la jeune entreprise
canada
Letterhead: Typing Margins
Identity
Applications
Typically text should be set in Gotham
or, if not available, Arial 10 pt. on 12 pt.
leading and full line spaces between
paragraphs, with no indent or tab.
Margins
Left: 1.0”
Top: 2.25”
Right: 0.75”
Bottom: 1.5”
0.75”
1.5”
2.25”
1.0”
Futurpreneur Canada
Guidelines

18. 18
canada
133RichmondStreetWest,Suite700
TorontoON,M5H2L3
133,rueRichmondOuest,bureau700
Toronto(Ontario)M5H2L3
Company Name
Address Line 1
Address Line 2
City, Province Postal Code
Country
Attention: Firstname Lastname
Envelope
Identity
Applications
Copy is set in Gotham Book
10 pt. on 14 pt. leading.
The name of the addressee
should be set in Gotham Book.
The logo is 2” wide.
Margins
Left: 0.5”
Top: 0.5
Futurpreneur Canada
Guidelines

19. 19
fuel for young enterprise
moteur de la jeune entreprise
Futurpreneur Business Cards - French Only
Nom Prénom
Titre içi
nomprénom@futurpreneur.ca
123 Rue, Ville | Province 1A1 A1A
tél. 123-456-7890 | téléc. 123-456-7890 | futurpreneur.ca
@Futurpreneur Futurpreneur Canada
canadacanada
Firstname Lastname
Title Here
initiallastname@futurpreneur.ca
123 Street Name, City | Province 1A1 A1A
t. 123-456-7890 | c. 123-456-7890 | futurpreneur.ca
@Futurpreneur Futurpreneur Canada
fuel for young enterprise
Futurpreneur Business Cards - English Only
Business Card
Identity
Applications
The type is 8 pt. with 10 pt. leading.
The first line is in Gotham Medium,
the title is in Gotham Light Italic, the
following lines are in Gotham Light.
There is a line space between the
email and the address.
The logo is 1.85” wide on the single
language cards and 1.5” wide on the
bilingual cards.
Futurpreneur Canada
Guidelines

20. 20
canada fuel for young enterprise
moteur de la jeune entreprise
canada
Logo Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
Annual Report 2014
Rapport Annuel 2014
Sample Applications: Brochures
Identity
Applications
For printed collateral, you can use the
amplifier motif and circular borders
for images in creative ways. The
amplifier can be used as a graphic
accent (shown right) or a as a semi-
transparent “watermark” on images.
Futurpreneur Canada
Guidelines

21. 21
Sample Applications: Digital
Identity
Applications
For digital communications, the same
principles apply of using the amplifier
motif and circular borders for images
in creative ways.
The amplifier is also used as a web
favicon – the small identifier that
appears in browser address bars.
It can also be adapted for app icons.
Futurpreneur Canada
Guidelines
Helping You
Start And
Run A Successful
Business.
Futurepreneur
Annual Report 2014
canada
canada
Futurpreneur
FaviconApp Icon
Helping You
Start And
Run A Successful
Business.
Futurepreneur
canada
canada
Annual Report 2014
Rapport Annuel 2014

22. 22
canada
canada
Logo Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
canada
Sample Applications: Dimensional
Identity
Applications
The following images show a range
of special applications and how the
identity elements can be adapted.
For specific guidelines on signage
and other specialized requirements
contact:
Lesley Wilmot
Director, Communications
416.408.2923 x 2203
lwilmot@futurpreneur.ca
Futurpreneur Canada
Guidelines

23. 23
futurpreneur.ca futurpreneur.ca
@Futurpreneur Futurpreneur
@Futurpreneur Futurpreneur
Nom Prénom
Titre içi
Téléc.Tél.
nomprénom@futurpreneur.ca | www.futurpreneur.ca
canada
Gotham Book 16 pts
2.25 in .25
in
Gotham Book 10/14 pts
Gotham Light 10/16 pts
Gotham Light 10/12 pts
canada
Email Signature
Identity
Applications
Shown here are the recommended
email signatures.
If Gotham is not available, use
Arial based on the same text
size relationships.
Any time-sensitive Futurpreneur
Canada promotional messages can
be added to the optional lines at the
bottom. Use our tagline as the default
message line. Optional line
Gotham Light 10/12pts
moteur de la jeune entrepriseUsing tagline
Futurpreneur Canada
Guidelines
formerly CYBF
canada
moteur de la jeune entreprise
canada

24. 24
Photography
Identity
Applications
The style of our photography should
reflect the audiences we serve: fresh,
optimistic, active, diverse, engaged.
Our imagery should support our
storytelling and appear as authentic
and natural as possible. There are
several different types of images that
are appropriate:
Individual futurpreneurs
Show real futurpreneurs in authentic
settings that reflect their passions and
business ventures. Use natural poses
and lighting.
You may use the amplifier and
cropped images (these can be stock
if necessary) to represent the idea of
futurpreneurship. Use these sparingly,
as appropriate, so the visuals don’t
become too predictable. These will
be most effective on major campaign
pieces or documents (report covers,
ads, etc.)
If using multiple images in any
communications or campaign, be sure
to reflect the diversity of our audiences
(gender and ethnic balance).
Individual futurpreneurs
Futurpreneur Canada
Guidelines

25. 25
Photography
Identity
Applications
Futurpreneur teams
Show real futurpreneurs in authentic
settings that reflect their passions and
business ventures. Use natural poses
and lighting.
Mentorship
Where appropriate, show real
futurpreneurs and their mentors in
authentic settings that reflect their
collaborations. Use natural poses
and lighting.
In all cases showing real people, ensure
you have written permission to use
their images for promotional purposes.
Futurpreneur teams
Mentorship
Futurpreneur Canada
Guidelines

26. 26
Icons
Identity
Applications
We have developed a library of icons
for use in various applications. Use
them in the primary or secondary
colour palettes.
Shown here is a selection of the icons.
For more information contact:
Lesley Wilmot
Director, Communications
416.408.2923 x 2203
lwilmot@futurpreneur.ca.
Futurpreneur Canada
Guidelines

27. 27
Futurpreneur Canada
Style Guide
Identity
Applications
Futurpreneur Canada
Guidelines
Here are some commonly used words and phrases and how they should
consistently appear in Futurpreneur Canada materials and copy.
Futurpreneur Canada (always capitalized, and never with an e after “futur”)
Futurpreneur/futurpreneur (used to describe the people we serve)
Start-up /start-up
Our programs, resources and initiatives:
• Action Entrepreneurship: Growing Young Enterprise
• Action Entrepreneurship Canadian Summit
• Action Entrepreneurship (City) Roundtable
• Business Plan Writer
• Business Resource Centre
• Entrepreneur-in-Residence (or Entrepreneurs-in-Residence
• Entrepeer Vibe, Entrepeer Hub, Entrepeer Experience
• Expansion Program
• Mentor-in-Residence
• moMENTum
• Newcomer Program
• Spin Master Innovation Fund
• Start-up Program
• G20 Young Entrepreneurs’ Alliance (G20 YEA)
• G20 YEA Summit
Website/website
Email/email
Online/online
For any brochures, please add the copyright line with the appropriate year:
©2014 Futurpreneur Canada All rights reserved.
Our name should always be referred to as Futurpreneur Canada (in copy and
verbally), to maintain consistency and avoid confusion among our audiences.
This reinforces our unique position as the only national organization of its kind
in Canada. In body copy, always captialize our name (it is only lower case as a
design element in our creative identity).
We are also using the word “futurpreneur” to describe the audiences we
serve – Canada’s current and emerging generation of young entrepreneurs.
We encourage any young people who are building, growing and expanding
their businesses to describe themselves as futurpreneurs. Please note that
in cases where we are referring to the audience (versus our corporate name),
we will not capitalize futurpreneur, to reinforce its use as a new, legitimate
term, except at the beginning of a sentence.

28. 28
fuel for young enterprise
moteur de la jeune entreprise
canada
For more information please contact:
Lesley Wilmot
Director, Communications
416.408.2923 x 2203
lwilmot@futurpreneur.ca
Contact
©2014 Futurpreneur Canada All rights reserved.