This chapter reviews menthol cigarette marketing strategies and examines consumer beliefs about menthol cigarettes. It finds that menthol cigarettes make up around 27% of the cigarette market. The top menthol brands are Newport, Marlboro Menthol, Kool, and Salem. Menthol marketing targets youth, women, and racial/ethnic groups. Consumers perceive menthol cigarettes as less harmful than non-menthol cigarettes, though marketing influences this perception.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
When is social marketing notsocial marketingGerard Hast.docxphilipnelson29183
When is social marketing not
social marketing?
Gerard Hastings
Institute for Social Marketing, University of Stirling, Stirling, UK and
The Open University, Milton Keynes, UK, and
Kathryn Angus
Institute for Social Marketing, University of Stirling, Stirling, UK
Abstract
Purpose – The paper aims to discuss the thorny issues of industry-funded social marketing
campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking?
Is a brewer the best source of health promotion? The paper argues for transparency and critical appraisal.
Design/methodology/approach – The paper looks at the issues of tobacco and alcohol in more
detail, emphasises the need for caution and suggests guidelines for future practice.
Findings – The fiduciary duty of the corporation means that all its efforts – including any social
marketing campaigns or corporate social responsibility – must be focused first and foremost on the
success of the business and the enhancement of shareholder value; any wider public health benefits will
inevitably be subjugated to this core purpose. And there is good evidence to show that the principal
beneficiaries of apparently public-spirited campaigns run by tobacco and alcohol companies are the
sponsors. In the hands of a corporation, then, social marketing will always transmute into commercial
marketing.
Practical implications – We should then proceed with our eyes wide open, alert to the danger of
counterproductive outcomes, armed with independent evaluation and in the full knowledge that
wherever industry-funded efforts to educate the public replace those run by objective third parties,
harm will be done.
Originality/value – The paper, concerned with industry-sponsored social marketing, broadens the
discussion beyond communications. It shows that it is necessary to consider the whole marketing mix,
not simply advertising, when discussing social marketing.
Keywords Social marketing, Tobacco, Corporate social responsibility, Alcoholic drinks, Advertising,
Public health
Paper type Viewpoint
Introduction
Social marketing campaigns sponsored by commercial operators, sometimes referred
to as “social responsibility” campaigns, seem like a self-evidently good idea. Why would
we not want companies that produce hazardous – or potentially hazardous – products
to get involved in telling their customers how they can reduce the risks? It adds resource
to the public health effort and presents an enlightened and socially responsible business
model.
The reality is more contentious. A look at both tobacco and alcohol reveals why.
In the case of tobacco, the principal concern is that responsibility campaigns do more
to boost the standing of their commercial sponsors than they do to benefit public health.
This is especially unfortunate given that tobacco is unremittingly harmful and the
ultimate aim of public health is, therefore, to eliminate its use (BMA, 2008; HELP, 2008).
There is good research evidence to c.
A social marketing consultancy on how pregnant women could give up smoking.Raymond Kusorgbor
The formative stage of Index Research Consult in 2013 has undertaken some consultancy project seminar in the health sector on ameliorating smoking in pregnant women. Some perspectives were shared on smoking facts and Statistics.
Smoking effects and implications, Mass Media Strategy- Concept & Execution. It also included the general smoking cessation methods, Smoking in pregnancy and interventions. The rest are possible Collaboration of Approaches Given the Source of Barriers to Action among others.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
When is social marketing notsocial marketingGerard Hast.docxphilipnelson29183
When is social marketing not
social marketing?
Gerard Hastings
Institute for Social Marketing, University of Stirling, Stirling, UK and
The Open University, Milton Keynes, UK, and
Kathryn Angus
Institute for Social Marketing, University of Stirling, Stirling, UK
Abstract
Purpose – The paper aims to discuss the thorny issues of industry-funded social marketing
campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking?
Is a brewer the best source of health promotion? The paper argues for transparency and critical appraisal.
Design/methodology/approach – The paper looks at the issues of tobacco and alcohol in more
detail, emphasises the need for caution and suggests guidelines for future practice.
Findings – The fiduciary duty of the corporation means that all its efforts – including any social
marketing campaigns or corporate social responsibility – must be focused first and foremost on the
success of the business and the enhancement of shareholder value; any wider public health benefits will
inevitably be subjugated to this core purpose. And there is good evidence to show that the principal
beneficiaries of apparently public-spirited campaigns run by tobacco and alcohol companies are the
sponsors. In the hands of a corporation, then, social marketing will always transmute into commercial
marketing.
Practical implications – We should then proceed with our eyes wide open, alert to the danger of
counterproductive outcomes, armed with independent evaluation and in the full knowledge that
wherever industry-funded efforts to educate the public replace those run by objective third parties,
harm will be done.
Originality/value – The paper, concerned with industry-sponsored social marketing, broadens the
discussion beyond communications. It shows that it is necessary to consider the whole marketing mix,
not simply advertising, when discussing social marketing.
Keywords Social marketing, Tobacco, Corporate social responsibility, Alcoholic drinks, Advertising,
Public health
Paper type Viewpoint
Introduction
Social marketing campaigns sponsored by commercial operators, sometimes referred
to as “social responsibility” campaigns, seem like a self-evidently good idea. Why would
we not want companies that produce hazardous – or potentially hazardous – products
to get involved in telling their customers how they can reduce the risks? It adds resource
to the public health effort and presents an enlightened and socially responsible business
model.
The reality is more contentious. A look at both tobacco and alcohol reveals why.
In the case of tobacco, the principal concern is that responsibility campaigns do more
to boost the standing of their commercial sponsors than they do to benefit public health.
This is especially unfortunate given that tobacco is unremittingly harmful and the
ultimate aim of public health is, therefore, to eliminate its use (BMA, 2008; HELP, 2008).
There is good research evidence to c.
A social marketing consultancy on how pregnant women could give up smoking.Raymond Kusorgbor
The formative stage of Index Research Consult in 2013 has undertaken some consultancy project seminar in the health sector on ameliorating smoking in pregnant women. Some perspectives were shared on smoking facts and Statistics.
Smoking effects and implications, Mass Media Strategy- Concept & Execution. It also included the general smoking cessation methods, Smoking in pregnancy and interventions. The rest are possible Collaboration of Approaches Given the Source of Barriers to Action among others.
There are enduring, almost perennial debates on the efficacy a.docxrorye
There are enduring, almost perennial debates on the efficacy and ethics of fear campaigns in
public health that reemerge with whack-a-mole frequency, as eloquently chronicled by Fairchild
et al. (p. 1180). Supported by evidence-based reasoning about motivating behavior change and
deterrence,1 these campaigns intentionally present disturbing images and narratives designed to
arouse fear, regr et, and disgust.
Having health problems can be a profoundly negative experience unappreciated by those not
living with them. Pain, immobility, disfigurement, depression, isolation, and financial problems
are common sequelae of disease and injury. It is beyond argument that these outcomes are self-
evidently anticipated and experienced as adverse, undesirable, and so best avoided. Efforts to
prevent them are therefore, prima facie, ethically beneficent and virtuous.
FIVE CRITICISMS
Criticism of the ethics of fear messaging takes five broad directions. First, it is often asserted that
fear campaigns should be opposed because they are ineffective: they simply "don't work" very
well. Fairchild et al. note that this argument persists despite the weight of evidence. The
ineffectiveness argument can be valid independent of the content of failed campaigns: "positive"
ineffective campaigns should be subject to the same criticism. Yet sustained criticism of
ineffective positive campaigns is uncommon, suggesting this criticism is enlisted to support more
primary objections about fear campaigns.
Second, critics argue that such campaigns target victims, not causes ofhealth problems, and so
are soft options mounted in lieu of more politically challenging upstream policy reform of social
determinants of health, such as education, employment, and income distribution as well as
legislative, fiscal, and product safety law reforms.
It is difficult to recall any major prescription for prevention in the past 40 years not involving
advocacy of comprehensive strategies of both policy reforms and motivational interventions. For
example, tobacco control advocates target advertising bans, smoke-free policies, and tax hikes as
well as increased public awareness campaign financing. When governments fail to enact
comprehensive approaches to prevention, supporting only public awareness campaigns, it is
plainly concerning. The resultant concentration of public discourse on the importance of
individualistic change instead of systemic, legislative, or regulatory change in controlling health
problems may lead to public perceptions that solutions are mostly contingent on what individuals
do or do not do.2 This myopic definition of health problems and their solution promotes victim
blaming,3 in which notions of individual responsibility are held to explain all health problems
when any volitional component is involved.
This can be a serious criticism of governments' failure to commit to prevention, but is it a fair
and sens.
"Differentiating the generics in emerging markets"Ferudun Kandemir
How are generic products perceived in emerging markets?
What are the key points in order to create a good product strategy?
What is customer oriented contextual segmentation?
How do you examine current dynamics to create preferable generics in emerging markets?
Banning tobacco advertising, promotion and sponsorship what you need to knowTrinity Care Foundation
The tobacco industry spends tens of billions of dollars worldwide each year on advertising, promotion and sponsorship. A total ban on direct and indirect advertising, promotion and sponsorship, as provided in guidelines to Article 13 of the WHO Framework Convention on Tobacco Control, can substantially reduce tobacco consumption and protect people, particularly youths, from industry marketing tactics. To be effective, bans must be complete and apply to all marketing categories. Otherwise, the industry merely redirects resources to nonregulated marketing channels. The tobacco industry strongly opposes such comprehensive bans because they are effective in reducing tobacco use.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
There are enduring, almost perennial debates on the efficacy a.docxrorye
There are enduring, almost perennial debates on the efficacy and ethics of fear campaigns in
public health that reemerge with whack-a-mole frequency, as eloquently chronicled by Fairchild
et al. (p. 1180). Supported by evidence-based reasoning about motivating behavior change and
deterrence,1 these campaigns intentionally present disturbing images and narratives designed to
arouse fear, regr et, and disgust.
Having health problems can be a profoundly negative experience unappreciated by those not
living with them. Pain, immobility, disfigurement, depression, isolation, and financial problems
are common sequelae of disease and injury. It is beyond argument that these outcomes are self-
evidently anticipated and experienced as adverse, undesirable, and so best avoided. Efforts to
prevent them are therefore, prima facie, ethically beneficent and virtuous.
FIVE CRITICISMS
Criticism of the ethics of fear messaging takes five broad directions. First, it is often asserted that
fear campaigns should be opposed because they are ineffective: they simply "don't work" very
well. Fairchild et al. note that this argument persists despite the weight of evidence. The
ineffectiveness argument can be valid independent of the content of failed campaigns: "positive"
ineffective campaigns should be subject to the same criticism. Yet sustained criticism of
ineffective positive campaigns is uncommon, suggesting this criticism is enlisted to support more
primary objections about fear campaigns.
Second, critics argue that such campaigns target victims, not causes ofhealth problems, and so
are soft options mounted in lieu of more politically challenging upstream policy reform of social
determinants of health, such as education, employment, and income distribution as well as
legislative, fiscal, and product safety law reforms.
It is difficult to recall any major prescription for prevention in the past 40 years not involving
advocacy of comprehensive strategies of both policy reforms and motivational interventions. For
example, tobacco control advocates target advertising bans, smoke-free policies, and tax hikes as
well as increased public awareness campaign financing. When governments fail to enact
comprehensive approaches to prevention, supporting only public awareness campaigns, it is
plainly concerning. The resultant concentration of public discourse on the importance of
individualistic change instead of systemic, legislative, or regulatory change in controlling health
problems may lead to public perceptions that solutions are mostly contingent on what individuals
do or do not do.2 This myopic definition of health problems and their solution promotes victim
blaming,3 in which notions of individual responsibility are held to explain all health problems
when any volitional component is involved.
This can be a serious criticism of governments' failure to commit to prevention, but is it a fair
and sens.
"Differentiating the generics in emerging markets"Ferudun Kandemir
How are generic products perceived in emerging markets?
What are the key points in order to create a good product strategy?
What is customer oriented contextual segmentation?
How do you examine current dynamics to create preferable generics in emerging markets?
Banning tobacco advertising, promotion and sponsorship what you need to knowTrinity Care Foundation
The tobacco industry spends tens of billions of dollars worldwide each year on advertising, promotion and sponsorship. A total ban on direct and indirect advertising, promotion and sponsorship, as provided in guidelines to Article 13 of the WHO Framework Convention on Tobacco Control, can substantially reduce tobacco consumption and protect people, particularly youths, from industry marketing tactics. To be effective, bans must be complete and apply to all marketing categories. Otherwise, the industry merely redirects resources to nonregulated marketing channels. The tobacco industry strongly opposes such comprehensive bans because they are effective in reducing tobacco use.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover