Corporate blogging raises ethical concerns regarding children's privacy and anonymity. Companies must verify users are over 13, clearly identify themselves as the blog creator, and not create fictional blogs. While contests and contests can foster consumer engagement, companies must follow their own rules to build trust and be prepared to accept criticism. When done correctly, blogging allows two-way communication to build closer relationships with consumers.

1. A New Age in Corporate World: Internet Blogging

2. Ethical Concerns Children’s Online Privacy Protection Act Xanga and Mrs. Fields Cookies accused of this Lesson: Check every user to be sure they are over 13 Anonymous Blogs Walmart Blogs created by corporation but appear to be from outside sources Lesson: Do not create fictional blogs and clearly identify who you are and why you created the blog.

3. Ethical Concerns Cont. Internet Contests Malibu Caribbean Rum Created Video Contest Did not follow rules they set Created Distrust among contestants Chevy Took criticism for allowing consumers to use the Chevy image freely Lesson: Be prepared to take criticism

4. Positive Attributes Helps consumers feel closer to company Allows two way communication Gives consumers the opportunity to communicate their opinions in non threatening way