The document discusses how the media product, a film called "Selfless", uses and develops conventions of the romantic comedy genre. Some key points: 1) The film is set in a café environment with props like a team jacket and car that identify the protagonists' age and interests, developing conventions of casual attire and props in romantic comedies. 2) Editing and title conventions of the genre like normal pacing, fades and an attractive title are followed. 3) However, the film challenges a romantic comedy convention by showing the protagonists' breakup in the opening scene rather than their love story.