1. Qu5) How di d you at t r ac t /
addr es s your audi enc e?

2. Te c h n i q u e s
I u s e d a r an g e o f t e c h n i q u e s t o at t r ac t my t ar g e t
au d i e n c e , i n p ar t i c u l ar , l o o k i n g at h o w s u c c e s s f u l
mu s i c mag az i n e s s u c h as NME at t r ac t t h e i r au d i e n c e s
an d t h e n ap p l yi n g i t t o my mag az i n e . I u s e d t h i s
f o n t ( Pr e s t i g e El i t e ) as i t i s n o t c u r l y g i r l y
wr i t i n g b u t i s b o l d an d c l e ar an d s o s u i t s b o t h
g e n d e r s , al s o , t h e c o l o u r s c h e me I u s e d was b l ac k ,
wh i t e an d b l u e . Th e s e ar e al s o c o l o u r s wh i c h wo u l d
at t r ac t b o t h g e n d e r s , an d I t o o k a l o t o f t i me t o
d e c i d e o n my c o l o u r s .
Co l o u r
s c h e me t o
s ui t the
au d i e n c e .

3. I u s e d p ar t i c u l ar c o n t e n t t o s u i t my t ar g e t au d i e n c e . F o r e x amp l e ,
I mad e r e f e r e n c e s t o s p e c i f i c b an d s an d ar t i s t s o f t h e i n d i e / s o u l
g e n r e . Th e r e as o n I ad ve r t i s e d t h e m i s b e c au s e wh e n yo u r e ad t h e
c o ve r an d yo u s e e a b an d o r ar t i s t yo u ad mi r e , yo u wi l l wan t t o
r e ad o n .
Ch o o s i n g t h e d e s i g n o f my mas t h e ad was d i f f i c u l t . I d i d n ’ t wan t
i t t o l o o k t o o l i k e o t h e r mag az i n e s , an d I n o t i c e d a l o t o f mu s i c
mag az i n e s u s e t h e c o l o u r r e d o n t h e i r mas t h e ad , h o we ve r I wan t e d
my mas t h e ad t o l o o k o r i g i n al an d u n i q u e . I u s e d a s i mp l e f o n t an d
k e p t t h e c o l o u r b l ac k an d i t s t o o d o u t o n t h e p ag e . I n ame d t h e
mag az i n e s Har mo n y b e c au s e I b e l i e ve d i t r e p r e s e n t e d t h e i d e a I
wan t e d o f t h e mag az i n e , as i t i s al l ab o u t t h e mu s i c an d t h e
s o u n d . I t i s f o r t r u e mu s i c l o ve r s wh o r e al l y f e e l t h e mu s i c .

4. By g e t t i n g a l o t o f au d i e n c e an al ys i s al o n g t h e way,
i t me an t I c o u l d c h an g e an d i mp r o ve p ar t s o f my
p r o j e c t t h at p e r h ap s I h ad n ' t n o t i c e d o r t h at wo u l d
s u i t t h e au d i e n c e ’ s e x p e c t at i o n s b e t t e r . Af t e r
r e c e i vi n g f e e d b ac k , I au t o mat i c al l y f e l t mo r e
c o n f i d e n t wi t h t h e c h an g e s an d f e l t t h at my p r o d u c t s
we r e g e t t i n g b e t t e r an d I was mo r e an d mo r e p l e as e d
wi t h t h e m. I c h o s e my au d i e n c e c ar e f u l l y f o r
f e e d b ac k , I c h o s e p e o p l e wh o ar e i n t o t h e p ar t i c u l ar
g e n r e o f mu s i c as t h e y ar e mo r e l i k e l y t o r e ad t h e
mag az i n e . Th e r e f o r e I was b e i n g g i ve n f e e d b ac k b y my
t ar g e t au d i e n c e wh i c h i s mo r e u s e f u l .

5. I c h an g e d t h e l ayo u t a l o t d u r i n g t h e p r o d u c t i o n
p r o c e s s as I wan t e d t o mak e s u r e I was c o mp l e t e l y
h ap p y wi t h i t , an d s o t h at I c o u l d p u t i n al l t h e
n e c e s s ar y i n f o r mat i o n as we l l as mak i n g i t l o o k l i k e
a p r o f e s s i o n al mag az i n e .
I al s o wan t e d t h e l ayo u t t o s u i t b o t h t h e mal e an d
f e mal e g e n d e r an d s o I mad e s u r e t h at i t was c l e ar
an d b o l d an d u n i q u e an d n o t f u s s y an d g i r l y.
Te c h n i q u e
Th e ar t i s t h e ad
t o at t r ac t
on t op of t he
au d i e n c e .
t e x t c r e at e s a
s e ns e of a rol e
mo d e l an d Typ i c al
p o we r f u l t o t h e c o n ve n t i o n an d
au d i e n c e . I t i s al s o a t e c h n i q u e
al s o a t o at t r ac t t h e
c o n ve n t i o n . au d i e n c e t o a n e w
ar t i s t .

6. F r o m my o r i g i n al r e s e ar c h o f mu s i c mag az i n e s , I
d e f i n i t e l y d e c i d e d o n h o w I wan t e d t o at t r ac t t h e
au d i e n c e t h r o u g h s p e c i f i c u s e o f l ai d b ac k wr i t i n g
t e c h n i q u e s an d ad ve r t i s i n g n e w b an d s an d ar t i s t s .
Th i s ad d s e x c i t e me n t f o r t h e r e ad e r .
I r e c e i ve d a l o t o f i n s p i r at i o n f r o m l o o k i n g at
o t h e r mag az i n e s an d l o o k i n g at wr i t i n g s t yl e s t h at
wo r k e f f e c t i ve l y as we l l as c o l o u r an d l ayo u t .