Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever. This presentation identifies some of the most important consumer trends that will shape our industry in 2015 and beyond, including using wearables for non-verbal communication, robots keeping us company, and the convenience of using things without the hassle of owning them – based on Ericsson ConsumerLab’s annual research covering consumers in Sydney, London, New York, Shanghai and Tokyo.
Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever. This presentation identifies some of the most important consumer trends that will shape our industry in 2015 and beyond, including using wearables for non-verbal communication, robots keeping us company, and the convenience of using things without the hassle of owning them – based on Ericsson ConsumerLab’s annual research covering consumers in Sydney, London, New York, Shanghai and Tokyo.