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1. Presented by
Dr javaria

2. Quantitative Qualitative
 Emphasizes numbers,
measurements control and
experimentation
This is the traditional scientific
research
 Emphasizes natural settings,
observations, verbal narratives and
interpretations
Emerged from sociology

3. Quantitative Qualitative
Test hypothesis (theory)
Establish facts
Show relationships
Predict
Statistically describe
Outsider meaning
Build theory
Develop understanding
Describe multiple realities
Capture naturally occurring
behavior
Insider meaning

4. Quantitative Qualitative
 Structured
Predetermined
Formal
specific
Evolving
Flexible
Informal
general

6. Quantitative Qualitative
Large
Representative
Random selection
Small
non representative
purposeful

7. Quantitative Qualitative
Quantities
Counts
Measures
Instruments
Numbers
statistics
Verbal descriptions
Field notes
Observations
Documents
Photographs
Peoples own words
narrative

8. Quantitative Qualitative
Experiments
Quasi-experiments
Corr./surveys
Ex post facto
Case studies
Ethnographics
Verbal protocol analysis

11.  Involve different combination of quantitative
and qualitative methods at the level of
 Data collection
 Data analysis
 Example: a combination of questionnaire and
interview

12.  Over the past 15 years, mixed methods have
been used as a third approach in research
methods.
 Mostly introduced in the 1970s with the
introduction of the concepts of triangulation:
 Using different methods and data sources

13.  Notations:
 QUAL or qual stand for qualitative method
 QUAN or quan stand for quantitative method
 Capital letters denote lower priority or weight
 A plus sign+ presents a concurrent data
collection
 An arrow represents a sequential collection of
data

14.  QUAL + QUAN
 QUAL + quan
 QUAN + qual
 QUAL QUAN
 QUAN QUAL
 QUAL quan
 QUAL QUAN
 QUAN qual
 Quan QUAL