3banana Inc. focuses on tools for capturing and sharing freeform notes while enriching them with context and semantics. Founded by Steve Brown, the company aims to enhance working memory and reduce the complication of chronic illness through effortless data capture and sharing. Key features include organizing notes with hashtags, context awareness, and integration with social media to foster discussion and collaboration.

1. Quantified Self & Augmenting Your Brain Institute for the Future, Palo Alto CA, 9/14/09 Steve Brown, 3banana Inc. http://3banana.com twitter @brown2020

2. 3banana Inc. Tools to capture freeform notes, enrich notes with semantics and context, and share notes selectively with people and services online.

3. Background Founded and led health monitoring pioneer that proved it possible to dramatically change behavior and reduce the complications of chronic illness.

4. After 10 years of daily scripted surveys with tens of thousands of patients, proven results with the VA and Medicare, and over 70 US patents, Health Hero Network was acquired in 2007 and is now Robert Bosch Healthcare.

5. 3banana Design Challenges Real life is unscripted – How to capture freeform information and make it useful? Real people don’t need extra work – How to make information capture effortless? Real value comes from sharing with many potential services – How to make data useful and accessible to services that add value?

6. 3banana for Android Capture freeform notes and images. Organize with inline hashtags. Identify addresses, phone numbers, links and other data automatically.

7. Twitter OAuth client, Facebook Connect. Each note has it’s own URL that can be selectively locked or shared. Social Media

8. Sharing Each note can be the beginning of a discussion when shared. Sharing helps you remember. Feedback loops with friends and group helps you improve yourself.

9. Context example Generate and scan your own personalized QR codes to attach your notes to physical objects, a powerful contextual reminder and mental link.

10. What have we learned so far… Freeform notes are less work. Semantics can be added inline through hashtags or later through smart services. Context awareness can reduce work of data capture and create powerful links between the mental, digital, and physical worlds. Every note had a purpose, and often that purpose is enhanced through sharing with other people and services online.

11. 3Banana Mission Enhance your working memory Augment your brain

12. Steve Brown Co-founder & CEO of 3banana, mobile semantic data capture startup. Former founder and CEO of Health Hero Network (now Robert Bosch Healthcare.) Twitter: @brown2020 Blog: http://brown2020.com Company: http://3banana.com