The document summarizes a developer conference held in San Francisco on May 27, 2010. It discusses Jamie Oliver's wish to educate children about food and inspire families to cook again. It then outlines a mobile app challenge where developers created apps to help users burn calories using their smartphones. A total of 246 developers signed up with 10 finalists being selected and prizes awarded to the top finishers, with the grand prize winner being an app called "Pickup Sports".