The document summarizes a developer conference held in San Francisco on May 27, 2010. It discusses Jamie Oliver's wish to educate children about food and inspire families to cook again. It then outlines a mobile app challenge where developers created apps to help users burn calories using their smartphones. A total of 246 developers signed up with 10 finalists being selected and prizes awarded to the top finishers, with the grand prize winner being an app called "Pickup Sports".

1. Developer Conference San Francisco, CA May 27, 2010

2. Jamie Oliver’s Wish “ I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity .” Jamie Oliver, TED 2010

3. Partners

4. Move Your App! Challenge Idea Cool new tech often is associated with couch potatodom What if you could burn calories using an Android smartphone?

5. Developer Challenge Process Registration started April 22, 2010 246 Developers signed up 40 Completed apps by May 21 deadline 10 Finalists announced in Huffington Post 1 will go to TED Global 2010

7. Pickup Sports Peter Ma, Los Angeles CA Grand Prize Winner

8. Dr. Detective BitStudio, Seattle WA Second Place

9. Wagz Conroy Whitney, Atlanta GA Third Place

10. WalkArt Stefan Fidanov, Cambridge, United Kingdom Fourth Place (Tie)

11. 5 Minutes Break HelloAndroid, Hungary Fourth Place (Tie)

12. Stridepad Ilari Shafer, Needham MA Honorable Mention

13. Dayometer David Cathcart, Oxford, United Kingdom Honorable Mention

14. Runners Jordi Riambau, Spain Honorable Mention

15. Activity Tracker Baris Efe, Istanbul, Turkey Honorable Mention

16. WalkSquare Soe Thiha, Cambodia Honorable Mention

17. Phresheez Snap and Go Find Gumdrop Galaxy kaTRONka Eyes-Free Fitness Innerscope Fit For Life locafree Run 4 Life Paranoid Android Wrister Xperimental Truth or Dare! DailyRoads Voyager YouMove (beta) Music Move Walk With Me MoBoogie BaseRunner Music Running Coach More… Lots of other interesting entries… and it’s not over yet.

18. The “Long Tail” Prize Based on user engagement in the real world 100 days of improvement and iteration All expenses paid trip for two to Silicon Valley Amazing opportunities when you get here Private lunch with the co-founder of Apple Behind the scenes of Star Wars More…