The company had to recall products twice due to nonconforming issues whose causes were unknown, damaging the company's brand image and finances. An investigation identified the problems within six weeks, and corrective actions were implemented to strengthen inspections, improve procedures, and enhance product quality. This prevented further recalls and financial losses while restoring brand reputation through higher quality products.

1. Case:
Quality – Non Conform Products
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Background:
A leader in FMCG had to recall products two consecutive times. Recalls were relayed nationally in the
media (press, radio).
The causes of nonconformities (NC) remain unexplained.
The financial stakes are high and the brand image of the company is seriously damaged by these
products recalls.
It is therefore essential to quickly understand the causes of these problems and implement the
actions that will eliminate them completely.
Results:
In six weeks causes of the problems were found and corrective and preventive actions implemented to
eliminate them.
This allowed to:
 Strengthen inspections’ effectiveness;
 Improve operational procedures and production standards;
 And improve product quality.
By eliminating these problems, the company avoided the financial losses linked to product recalls;
regained its brand image and improved the quality of its products.
Tools & Methodologies:
 Teamwork (Kaizen)
 Problem solving
methodology
 Standardization of
inspection procedures
 Upgrading of
manufacturing standards