Selling your brand to your employees is the first most important sale you can make. As brand ambassadors, employees are an important contact point between you and your target market. If they don't buy into your brand promise, who will?
Engage them in your brand's value, mission and strategy and let them relive the journey to your customers.
Selling your brand to your employees is the first most important sale you can make. As brand ambassadors, employees are an important contact point between you and your target market. If they don't buy into your brand promise, who will?
Engage them in your brand's value, mission and strategy and let them relive the journey to your customers.
Unleashing Potential: Talent Management and Career Development Strategies for...Vanessa Theoharis
This presentation was shared by Vanessa Theoharis and Julie Ried at the American Marketing Association Higher Education Symposium in November 2022.
The market has gone through a whirlwind of a year, as individuals contemplate the next stages of their career journeys, whether within the organization or elsewhere. As higher education leaders, you have the opportunity to create a workplace environment that will attract top talent, engage your team and motivate individuals to stay.
Bringing best practices from across the field, this presentation includes strategies around employee recruitment, retention, and engagement, specifically for marketing and communications teams.
Objective I am seeking employment with a company where I can us.docxcherishwinsland
Objective: I am seeking employment with a company where I can use my talents and skills to grow and expand the company. Also, I want to succeed in a stimulating and challenging environment, building the success of the company while I experience advancement opportunities.
Education & Qualifications: BSc Administration Management, May 2017
Western Kentucky University
· Fluent Arabic and English
Work History: Admin clerk, Aug 2010 – Jan 2011
Saudi Airlines - Riyadh
Personal Skills Strengths & Profile:
· Quick learner, keen to learn and improve skills
· Self-motivation and ability to take the initiative.
· Problem solving skills
· Ability to work well under pressure
DEVELOPING YOUR
PERSONAL CAREER PLAN
Deliverables:
1. Complete the Personal Career Plan Tools in the Appendix at the end of the document. You should copy and paste the tools into a separate word document. Name the document YourlastnameCareerPlanTools.doc. You will upload this document to the Assignments area in Blackboard.
2. Create a personal resume. Name the document YourlastnameResume.doc. You will upload this document to the Assignments area in Blackboard.
3. Write a 3-5 page reflection paper (12 point font, double spaced) addressing your personal experience in Career Planning. Address each component from the Six-stage Career Development model included in this packet. (See page 2.) What did you learn from this exercise? You may need think about activities you would like to do for Steps 5 and 6 to include in this assignment. This paper is based on your thoughts and supportive documentation is not required.
Objectives of the Personal Career Strategy Assignment
1. Identify characteristics/attributes in support of your personal career brand.
2. Explore personal and University of Louisville institutional assets that will enhance your education and job search process.
3. Package past activity and build clear future goals.
Developing Your Personal Career Strategy
Successful organizations create strategic plans to provide a long-term vision of what they aim to become. They also specify goals and related objectives and then strategic plans that will take them incrementally toward the realization of the vision. This process parallels as a useful paradigm for successful career management. This document can help you develop a personal career management strategy and plan. It gives an overview of the career development process and brief description of each stage and introduces exercises culminating in your own plan.
The 6 Stages of Career Development
The model below depicts the six stages of the career development cycle. In progressing through the stages, you will develop goals and strategies for pursuing a satisfying career. Over time, you will cycle through the process again as you evolve. Career decisions are not one-time events, but steps in a life-long career development process. Research indicates that, on average, people change jobs seven times and careers.
Cracking The Culture And Mission Statement CodeWorkforce Group
Workplace culture is the backbone of every company. It defines your organisation and allows you to create an identity that you can communicate to your employees, customers, and the general public.
A rich company culture brings people together by imparting a strong sense of meaning, direction, and passion to everyone involved, and one of the most effective ways to encapsulate that culture is through the organisation’s mission statement.
One of the most critical roles that leaders have is to create a workplace culture that unifies your organisation, empowers employees, and creates a sense of passion and drive within your company.
In this deck, you’ll learn;
The alignment between the mission statement and the actual workplace culture.
The ideal craft of a good mission statement.
How to incorporate the mission statement into workplace culture.
The advantage of having a clear mission statement.
Progressive - Building a compelling employer brandMark SThree
The ability to attract and retain the best talent in the market is key for any organisation, but never more so than in highly competitive sectors where niche skill sets are in high demand. Our guide to employer branding examines
how organisations can strengthen their relationship with existing and potential employees, and external
stakeholders through the effective communication of the brand’s values, personality and culture and creating a
strong employer brand.
Best practices in recruitment that every company should followKannan G S
Finding great candidates has always been a major challenge. If you are an employer struggling to fill your open job positions with suitable candidates, you’ve come to the right place. Here we discuss about best practices in recruitment that will help you find great candidates easier and faster.
Unleashing Potential: Talent Management and Career Development Strategies for...Vanessa Theoharis
This presentation was shared by Vanessa Theoharis and Julie Ried at the American Marketing Association Higher Education Symposium in November 2022.
The market has gone through a whirlwind of a year, as individuals contemplate the next stages of their career journeys, whether within the organization or elsewhere. As higher education leaders, you have the opportunity to create a workplace environment that will attract top talent, engage your team and motivate individuals to stay.
Bringing best practices from across the field, this presentation includes strategies around employee recruitment, retention, and engagement, specifically for marketing and communications teams.
Objective I am seeking employment with a company where I can us.docxcherishwinsland
Objective: I am seeking employment with a company where I can use my talents and skills to grow and expand the company. Also, I want to succeed in a stimulating and challenging environment, building the success of the company while I experience advancement opportunities.
Education & Qualifications: BSc Administration Management, May 2017
Western Kentucky University
· Fluent Arabic and English
Work History: Admin clerk, Aug 2010 – Jan 2011
Saudi Airlines - Riyadh
Personal Skills Strengths & Profile:
· Quick learner, keen to learn and improve skills
· Self-motivation and ability to take the initiative.
· Problem solving skills
· Ability to work well under pressure
DEVELOPING YOUR
PERSONAL CAREER PLAN
Deliverables:
1. Complete the Personal Career Plan Tools in the Appendix at the end of the document. You should copy and paste the tools into a separate word document. Name the document YourlastnameCareerPlanTools.doc. You will upload this document to the Assignments area in Blackboard.
2. Create a personal resume. Name the document YourlastnameResume.doc. You will upload this document to the Assignments area in Blackboard.
3. Write a 3-5 page reflection paper (12 point font, double spaced) addressing your personal experience in Career Planning. Address each component from the Six-stage Career Development model included in this packet. (See page 2.) What did you learn from this exercise? You may need think about activities you would like to do for Steps 5 and 6 to include in this assignment. This paper is based on your thoughts and supportive documentation is not required.
Objectives of the Personal Career Strategy Assignment
1. Identify characteristics/attributes in support of your personal career brand.
2. Explore personal and University of Louisville institutional assets that will enhance your education and job search process.
3. Package past activity and build clear future goals.
Developing Your Personal Career Strategy
Successful organizations create strategic plans to provide a long-term vision of what they aim to become. They also specify goals and related objectives and then strategic plans that will take them incrementally toward the realization of the vision. This process parallels as a useful paradigm for successful career management. This document can help you develop a personal career management strategy and plan. It gives an overview of the career development process and brief description of each stage and introduces exercises culminating in your own plan.
The 6 Stages of Career Development
The model below depicts the six stages of the career development cycle. In progressing through the stages, you will develop goals and strategies for pursuing a satisfying career. Over time, you will cycle through the process again as you evolve. Career decisions are not one-time events, but steps in a life-long career development process. Research indicates that, on average, people change jobs seven times and careers.
Cracking The Culture And Mission Statement CodeWorkforce Group
Workplace culture is the backbone of every company. It defines your organisation and allows you to create an identity that you can communicate to your employees, customers, and the general public.
A rich company culture brings people together by imparting a strong sense of meaning, direction, and passion to everyone involved, and one of the most effective ways to encapsulate that culture is through the organisation’s mission statement.
One of the most critical roles that leaders have is to create a workplace culture that unifies your organisation, empowers employees, and creates a sense of passion and drive within your company.
In this deck, you’ll learn;
The alignment between the mission statement and the actual workplace culture.
The ideal craft of a good mission statement.
How to incorporate the mission statement into workplace culture.
The advantage of having a clear mission statement.
Progressive - Building a compelling employer brandMark SThree
The ability to attract and retain the best talent in the market is key for any organisation, but never more so than in highly competitive sectors where niche skill sets are in high demand. Our guide to employer branding examines
how organisations can strengthen their relationship with existing and potential employees, and external
stakeholders through the effective communication of the brand’s values, personality and culture and creating a
strong employer brand.
Best practices in recruitment that every company should followKannan G S
Finding great candidates has always been a major challenge. If you are an employer struggling to fill your open job positions with suitable candidates, you’ve come to the right place. Here we discuss about best practices in recruitment that will help you find great candidates easier and faster.
The job interview was born in 1921, when Thomas Edison created a written test to evaluate job candidates' knowledge.
Since then, the process has come a long way.
3. COMMUNICATION SKILLS
Meaning:
Communication Skills is the
ability to convey information to another effectively and
efficiently. Business managers with good verbal, non-
verbal and written communication skills help facilitate
the sharing of information between people within
a company for its commercial benefit.
Application for a Recruiter:
Most Important for almost all processes in recruitment.
Understanding client requirement.
Convincing / Explaining candidate.
Very helpful in networking and personal brand building.
5. IT SKILLS
Meaning:
The knowledge and abilities needed to accomplish
computer-related duties, as well as other specific tasks.
Application for a Recruiter:
Increase overall work productivity.
Reduce delivery time.
Working on different Trackers & Format.
Maintenance of the Database.
7. SOCIAL MEDIA RECRUITMENT EXPOSURE
Meaning:
Primarily internet or cellular phone
based applications and tools to share information among people. Social
media includes popular networking websites, like Facebook and Twitter;
as well as bookmarking sites like Digg or Reddit. It involves blogging
and forums and any aspect of an interactive presence which
allows individuals ability to engage in conversations with one another,
often as a discussion over a particular blog post, news article, or event.
Application for a Recruiter:
Identifying candidates other than job portal
Networking with regard to Client as well as Candidate.
Increasing the network and connections
Screening candidates and finding required profile for client.
Getting details of the suitable profiles / candidates
Tracking candidate’s movement
Very useful in Business Development.
Industry mapping and scanning
9. COMMERCIAL UNDERSTANDING
Meaning:
Commercial Understanding means understanding the
business benefits and commercial realities from both an
organization’s and the customer’s perspective.
Application for a Recruiter:
Helps to work on assignments where you can generate
revenue.
And also helps make strategies for better productivity.
Understand overall business.
11. LEADERSHIP QUALITY
Meaning:
Leadership skills are the strengths and abilities
individuals demonstrate that help the oversee
processes, guide initiatives and steer their employees
toward the achievement of goals.
Application for a Recruiter:
Helps to gain Entrepreneurship Skills.
Very useful in managing and handling a Team.
Convincing and explaining the client as well as the
candidate.
Understanding Team Member strength and allocating
the profile requirements accordingly.
Increasing and developing the business
13. VALUE SYSTEM
Meaning:
Value System is basically, the principle of right and wrong that
are accepted by an individual or a social group.
Your values are the things that you believe are important in
the way you live and work.
They (should) determine your priorities and deep down,
they're probably the measures you use to tell if your life is
turning out the way you want it to be.
When the things that you do and the way you behave match
your values, life is usually good – you're satisfied and content.
But when these don't align with your personal values that are
when things feel wrong. This can be a real source of
unhappiness.
This is why making a conscious effort to identify your values
is so important.
14. VALUE SYSTEM
How Values help a Recruiter
Values exist, whether you recognize them or not. Life
can be much easier when you acknowledge your values
and when you make plans and decisions that honor
them.
If you value family, but you have to work 70-hour weeks
in your job, will you feel internal stress and conflict? And
if you don't value competition and you work in a highly
competitive sales environment are you likely to be
satisfied with your job?
In these types of situations, understanding your values
can really help. When you know your own values you
can use them to make decisions about how to live your
life.
15. VALUE SYSTEM
Application for a Recruiter:
It enhances your personal branding in the eyes of the
clients the candidates.
Increases level of confidence.
Recruiter with high value are less manipulative and
hence an asset for the organization.
Doesn’t get influenced by negative surroundings.
Can stay firm with difficult situation, environment &
people.
Differentiating factor for a recruiter.