This document discusses QRator, an interactive tool developed by the Grant Museum of Zoology to engage visitors. QRator uses iPads to ask visitors questions linked to museum objects, gathering opinions and ideas to facilitate discussion. It aims to make the museum experience more meaningful and social. While challenges include moderating content and balancing partner needs, initial successes show visitors enjoy QRator and it is advancing the field of social interpretation in museums. Lessons learned emphasize adapting to visitor feedback and prioritizing their experience over partner goals.