This document summarizes website analytics data from October 1, 2010 to December 31, 2010 and compares it to the same period in 2009. It shows that over this most recent period there were 11,335 visits from 6,224 unique visitors who viewed 41,148 pages with an average time on site of 3 minutes 49 seconds and a bounce rate of 42.91%. The top sources of traffic were xma.co.uk, direct visits, and google. Several sources like iss.leeds.ac.uk and edugeek.net saw large percentage increases in visits compared to the same period in 2009.

1. www.xma4education.co.uk Oct 1, 2010 - Dec 31, 2010
Education Website Reports Comparing to: Oct 1, 2009 - Dec 31, 2009
Previous: Visits Visits
300 300
150 150
0 0
Oct 4 Oct 12 Oct 20 Oct 28 Nov 5 Nov 13 Nov 21 Nov 29 Dec 7 Dec 15 Dec 23 Dec 31
This custom dimension resulted in 11,335 Visits via 147 sources
New tab
Visits Unique Visitors Pageviews Pages/Visit Avg. Time on Site Bounce Rate
11,335 6,224 41,148 3.63 00:03:49 42.91%
Previous: Previous: Previous: Previous: Previous: Previous:
11,338 (-0.03%) 5,971 (4.24%) 29,860 (37.80%) 2.63 (37.84%) 00:02:54 (31.93%) 38.09% (12.65%)
Source Visits Unique Pageviews Pages/Visit Avg. Time on Bounce Rate
Visitors Site
xma.co.uk
October 1, 2010 - December 31, 3,868 2,463 15,220 3.93 00:03:29 43.05%
2010
October 1, 2009 - December 31, 3,338 2,127 10,773 3.23 00:03:14 35.26%
2009
% Change 15.88% 15.80% 41.28% 21.92% 7.82% 22.08%
(direct)
October 1, 2010 - December 31, 2,986 1,251 7,914 2.65 00:03:51 44.37%
2010
October 1, 2009 - December 31, 2,778 1,270 6,549 2.36 00:03:13 38.80%
2009
% Change 7.49% -1.50% 20.84% 12.43% 19.92% 14.35%
google
October 1, 2010 - December 31, 2,467 1,550 12,050 4.88 00:04:46 43.17%
2010
October 1, 2009 - December 31, 2,258 1,508 5,430 2.40 00:02:15 42.38%
2009
% Change 9.26% 2.79% 121.92% 103.12% 111.84% 1.86%
xmaonline.co.uk
October 1, 2010 - December 31, 841 465 2,282 2.71 00:03:30 34.13%
2010
October 1, 2009 - December 31, 1,783 731 4,208 2.36 00:02:49 32.19%
2009
% Change -52.83% -36.39% -45.77% 14.97% 24.45% 6.00%
cupid.ac.uk
October 1, 2010 - December 31, 280 220 670 2.39 00:03:01 46.43%
2010
1 Google Analytics

2. October 1, 2009 - December 31, 364 253 773 2.12 00:02:36 46.43%
2009
% Change -23.08% -13.04% -13.32% 12.68% 15.94% 0.00%
bing
October 1, 2010 - December 31, 187 101 578 3.09 00:02:28 47.06%
2010
October 1, 2009 - December 31, 146 104 325 2.23 00:01:28 54.79%
2009
% Change 28.08% -2.88% 77.85% 38.85% 68.51% -14.12%
iss.leeds.ac.uk
October 1, 2010 - December 31, 105 99 418 3.98 00:02:10 18.10%
2010
October 1, 2009 - December 31, 0 0 0 0.00 00:00:00 0.00%
2009
% Change 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
edugeek.net
October 1, 2010 - December 31, 59 38 200 3.39 00:02:14 49.15%
2010
October 1, 2009 - December 31, 0 0 0 0.00 00:00:00 0.00%
2009
% Change 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
procurement.dept.shef.ac.uk
October 1, 2010 - December 31, 54 40 97 1.80 00:01:48 53.70%
2010
October 1, 2009 - December 31, 50 32 122 2.44 00:03:09 34.00%
2009
% Change 8.00% 25.00% -20.49% -26.38% -42.76% 57.95%
bettshow.com
October 1, 2010 - December 31, 41 14 406 9.90 00:08:00 14.63%
2010
October 1, 2009 - December 31, 0 0 0 0.00 00:00:00 0.00%
2009
% Change 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
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2 Google Analytics