Pz case study_air_vanuatu_photoupload
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Air Vanuatu ran a photo upload campaign on social media to promote tourism to Vanuatu. The 18-day campaign reached over 6,000 users and generated 213 entries. Most of the participants were female and accessed the campaign via mobile devices. The campaign was successful in raising brand awareness and generating interest in visiting Vanuatu.
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Pz case study_air_vanuatu_photoupload
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