Tourism san diego essential in social mediaMatthew Borza
This document discusses how social media can help San Diego businesses capitalize on tourism. It performs a SWOT analysis, identifying strengths like tourists searching social media and opportunities like tapping into new markets. Weaknesses include strategies taking work to develop and upkeep. Threats include others using social media better. It also analyzes Porter's Five Forces, like supplier power from showcasing uniqueness, and competitive rivalry from endless tourist possibilities. The summary encourages businesses to use insights to maximize the upcoming tourist season.
Excellent report by Capgemini Consulting about digital transformation… If you still believe digital is about banners and online advertising, pay a look to this report.
This document discusses digital solutions and marketing strategies. It introduces topics like search engine optimization (SEO), local SEO, pay-per-click (PPC) campaigns, conversion rate optimization (CRO), and using social media for business. SEO, PPC, CRO, and social media are presented as important digital marketing strategies that work best when used together to drive traffic, increase visibility, improve conversions and build customer loyalty over time. The presentation encourages determining the best social media platforms for each business and developing a consistent content plan to spark customer interactions.
The IPv6 Forum is a worldwide consortium that advocates for IPv6 by improving technology, market awareness, and deployment of IPv6. It aims to create a quality, secure "New Generation Internet" and promote equitable access to knowledge. The IPv6 Forum operates certification programs for IPv6-ready products and websites. It also provides IPv6 training and assessments. IPv6 is needed because the number of available IPv4 addresses is limited, while IPv6 expands the address space vastly to accommodate more internet-connected devices and technologies like the Internet of Things.
Tourism san diego essential in social mediaMatthew Borza
This document discusses how social media can help San Diego businesses capitalize on tourism. It performs a SWOT analysis, identifying strengths like tourists searching social media and opportunities like tapping into new markets. Weaknesses include strategies taking work to develop and upkeep. Threats include others using social media better. It also analyzes Porter's Five Forces, like supplier power from showcasing uniqueness, and competitive rivalry from endless tourist possibilities. The summary encourages businesses to use insights to maximize the upcoming tourist season.
Excellent report by Capgemini Consulting about digital transformation… If you still believe digital is about banners and online advertising, pay a look to this report.
This document discusses digital solutions and marketing strategies. It introduces topics like search engine optimization (SEO), local SEO, pay-per-click (PPC) campaigns, conversion rate optimization (CRO), and using social media for business. SEO, PPC, CRO, and social media are presented as important digital marketing strategies that work best when used together to drive traffic, increase visibility, improve conversions and build customer loyalty over time. The presentation encourages determining the best social media platforms for each business and developing a consistent content plan to spark customer interactions.
The IPv6 Forum is a worldwide consortium that advocates for IPv6 by improving technology, market awareness, and deployment of IPv6. It aims to create a quality, secure "New Generation Internet" and promote equitable access to knowledge. The IPv6 Forum operates certification programs for IPv6-ready products and websites. It also provides IPv6 training and assessments. IPv6 is needed because the number of available IPv4 addresses is limited, while IPv6 expands the address space vastly to accommodate more internet-connected devices and technologies like the Internet of Things.
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. 2013 IAB/PwC Digital Ad Revenue Report
Agenda
1
Welcome
2013 Full Year and Q4 Digital Ad Revenue Highlights
Sherrill Mane, SVP Research, Analytics & Measurement,
IAB
Detailed Analysis of IAB PWC 2013 Full Year and Q4
Report
David Silverman, Partner, PriceWaterhouseCoopers
What Matters Next
Chris Fralic, Partner at First Round Capital
Q & A
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report
3. Important Note on Q&A
We will open a voice line for journalists to ask
questions at the end of the presentations.
IAB members should ask questions using the WebEx
user interface–Please type questions
into the Chat box on the WebEx user interface
at any time during the presentations.
● We will create a queue and answer as
many questions as possible following the
presentations.
● Additional press questions should be directed
to Laura Goldberg: Laura.Goldberg@iab.net
● Additional questions from IAB members
should be directed to Kristina Sruoginis:
Kristina@iab.net.
p 2
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report
4. IAB/PwC Digital Ad Revenue Report
Highlights
April 2014
2013 Full Year and Q4 2013
3
Sherrill Mane
SVP, Research, Analytics and Measurement, IAB
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report
5. 2013 Year End
Digital Ad Revenue Highlights
“Alice: ‘How long is forever?’
White Rabbit: ‘Sometimes just one second.’ “
-- Lewis Carroll
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report4
6. Year End 2013 Interactive
Advertising Sets New Records
5
2013 annual US interactive ad revenues broke
$40 billion, totaling $42.8 billion, marking the fourth
consecutive year of double-digit annual growth.
● This represents a 17% (or $6.2 billion) increase from 2012’s
$36.6 billion.
For the first time, interactive advertising revenue
topped broadcast TV ($40.1 billion)
Mobile is the BIG growth story of 2013
● Annual ad revenue doubled again (110% growth) to $7.1 billion
since last year.
● Mobile now accounts for 17% of digital ad revenue, nearly
double last year’s share of digital ad revenue
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report
*Broadcast Television includes Network and Syndicated and Spot television advertising revenue.
**Cable Television includes National Cable Networks and Local Cable television advertising revenue.
7. Record Breaking 2013 Annual Revenue
Digital video remains the fastest growing format of
the display market, climbing 19% to $2.8 billion from
$2.3 billion in 2012.
And, banners show 3% annual growth reaching $7.9
billion for a 19% share of interactive ad dollars.
Search, at 43% of total revenue, grows 9%, garnering
$18.4 billion.
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report
6
8. Fourth Quarter 2013 Interactive
Advertising Sets More Records
Fourth quarter 2013 revenue of $12.1 billion
represents the best quarterly result ever for US
interactive advertising.
● This is a 17.5% increase over same time last year ($10.3 billion
in Q4 2012)
Interactive advertising growth continues to
outperform the total media market based on both
Nielsen and Kantar estimates for Fourth Quarter and
Full Year 2013
7
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report
9. 2013 Annual Revenue Growth
8
$Billions
Sources: IAB Digital Advertising Revenue Report, 2013 Full Year and 4th Quarter Report; The Nielsen Company, MonitorPlus (Standard
Calendar, Total includes B2B, National Internet (Display only), FSI Coupons), Apr. 2013; Kantar Press Release Apr. 2013 2013
The Nielsen Company
estimates total media
revenues grew 1%
over 2012 to
$122.9B; Kantar
Media estimates a
0.9% increase to
$140.2B
$36.6
$42.8
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
$40.0
$45.0
2012 2013
Total Media Ad Revenue Growth
(2012 vs. 2013)
Digital Ad Revenue Growth (2012 vs. 2013)
17%
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report
10. 2013 Ad Revenue Growth
Digital vs. Top Non-Digital Media
9
-3%
7%
1%
15%
Total Ad Revenue 2012 vs. 2013 ($Billions)
$22.8
$16.1
$19.4
$32.5
$39.5
$13.4
$16.7
$18.0
$34.4
$40.1
Magazine
Radio
Newspaper
Cable TV
Broadcast TV
2013 2012
Source: PWC IAB Full Year and Q4 2013 Internet Advertising Revenue Report, April 2014
$36.6
$42.8Internet
Percent
YoY Change
17%
1%
6%
-7%
4%
-41%
†The total U.S. advertising market includes other segments not charted here.
*Broadcast Television includes Network and Syndicated and Spot television advertising revenue.
**Cable Television includes National Cable Networks and Local Cable television advertising revenue.
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report
11. 10
Early Internet and Mobile Ad Revenue
Growth Rates Outpace Cable and Broadcast TV
$0
$1
$2
$3
$4
$5
$6
$7
$8
Broadcast TV*
(1949-52)
Cable TV*
(1980-83)
Internet*
(1996-99)
Mobile
(2010-13)
Year 1 Year 2 Year 3 Year 4
123%
CAGR
159%
CAGR
98%
CAGR
72%
CAGR
Compound Annual Growth Rate
Sources: IAB/PwC Internet Ad Revenue Report, 2013; McCann-Erickson
Comparative U.S. Advertising Media Annual
Ad Revenue Growth For First 4 Years
($ Billions)
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report
12. 11
US Mobile Adverting Revenue To Date:
Triple Digit Growth
$0.6
$1.2
$3.0
$0.6
$1.6
$3.4
$4.1
FY '10 FY'11 FY'12 FY '13
1st Half Year 2nd Half Year
Source: IAB Internet Advertising Revenue Reports, Full and Half Year 2010-2013
US Mobile Ad Revenue ($ Billions)
First Half Year, Full Year and % YoY Growth
11
Growth
FY:
+150%
Growth
1HY: +95%
FY: +111%
Growth
1HY:+145%
FY: +110%
$1.0
$2.2
$7.1
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report
13. 12
Q4 2013 Revenue Compared With Q4 2012
$Billions
According to Nielsen,
total media revenues
grew 2% from
Q4 2012 to Q4 2013.
Kantar Media
estimates a 1.6%
increase.
$10.3
$12.1
$0.0
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
Q4 2012 Q4 2013
Total Media Ad Revenue Change
(Q4 '12 vs. Q4 '13)
Digital Ad Revenue Growth (Q4 '12 vs. Q 4 '13)
18%
Sources: IAB Digital Advertising Revenue Report, 2013 Full Year and 4th Quarter Report; The Nielsen Company, MonitorPlus
(Standard Calendar, Total includes B2B, National Internet (Display only), FSI Coupons), Apr. 2013; Kantar Press Release Apr. 2013
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report
14. $-
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
$16.00
$18.00
$20.00
$22.00
$24.00
$26.00
$28.00
1Q_11 2Q_11 3Q_11 4Q_11 1Q_12 2Q_12 3Q_12 4Q_12 1Q_13 2Q_13 Q3_13 Q4_13
Automotive
Finance / Insurance / Investment
Family & Lifestyles Home and Fashion
News &
Information
Entertainment
Corporate Information
Search Engines / Portals &
Communities
13
Display: Eight Category Avg. CPM Trend
Weighted Average - December 2013 Release
CPM of All buys placed within the Quarter
SQAD Copyright(c) 2009-2014 SQAD Inc. - All Rights Reserved
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report
15. 14
100 100
100 100 100
101 101
100 99 99
100
100
100
99 99
98
97 97
100
97
96
97
97 97
90
92
94
96
98
100
102
104
106
108
110
January February March April May June July August September October November December
Composite 2012 Composite 2013
Composite Average CPM Index
100 Same-Sites
2013 Composite Average CPM down 2% from 2012
SQAD WebCosts Copyright(c) 2009-2014 SQAD Inc. - All Rights Reserved.
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report
Average CPM 2012: $12.00 (100 index)
Average CPM 2013: $11.74
16. 15
Key Takeaways
Brand spend continues to rise
● In 2013, Display* increased 7% over year ago to $12.8 billion
● Display-related ad formats* revenue growth driven by:
● Banners up 3% to $7.9 billion
● Digital video exhibits 19% increase, rising to $2.8 billion
● Digital video more than tripled in the past 5 years, growing from $908 million in
2009 to $2.8 billion in 2013
● 2013 impression based ad revenue growth of 22% over last year
exceeds performance based revenue growth of 15%
Dollars shifting from other media into digital
● CPM’s down
● Revenue growth way ahead of the overall market continues, unabated
● Mobile likely garnering incremental spend
*Note: Display-related ad formats are defined as: banner ads, digital video commercials, rich media, and sponsorships.
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report
17. FOLLOW-UP QUESTIONS:
Additional questions from IAB members
should be directed to Kristina Sruoginis:
Kristina@IAB.net
Additional press questions should be directed
to Laura Goldberg:
Laura.Goldberg@IAB.net
Reports (from 1996 to present) can be found at: http://www.iab.net/adrevenuereport
IAB 2013 Full Year and Q4 2013 Digital Advertising Revenue Report