Imagine if managers could have a single dashboard where, in addition to their engagement scores, they could also see key financial, operational and customer metrics

1. Sustainably Engaged
Putting the business back into employee insights
How Willis Towers Watson Employee Engagement Software unlocks employee and business insights
Employee engagement has always been about doing the
right thing for employees and the business. However, that
business focus often becomes lost. In this edition of Sustainably
Engaged, we highlight how Willis Towers Watsons Employee
Engagement Software brings the focus back to business
outcomes. We also present a bit of research to remind
ourselves of the size of the prize.
Imagine if managers could have a single
dashboard where, in addition to their
engagement scores, they could also see key
financial, operational and customer metrics.
Willis Towers Watson Employee Engagement Software
now makes this possible.
With the latest release of Willis Towers Watson Employee
Engagement Software, a manager can see up to three, non-
survey KPIs, as well as key survey results whenever they log
into their dashboard. Both the engagement survey scores and
KPIs shown are specific to their part of the organization.
The possibilities are endless. Managers can select KPIs
most relevant to their industry. For example, retail stores
might choose to display sales or margin data; banks might
want to show net lending or risk culture maturity stats; and
manufacturing organizations may wish to display operational
or efficiency metrics. Moreover, in addition to internal metrics,
Willis Towers Watson Employee Engagement Software also
integrates external metrics including consumer feedback,
such as the Net Promoter Score (NPS).
Regardless of the KPIs selected, these metrics help
managers set their survey results into a broader business
context, and better understand the link between improved
engagement and performance.

2. 2 Putting the business back into employee insights
While the business world seems awash in
discussions of the people analytics revolution,
it’s surprising how few organizations have
been able to implement meaningful employee
engagement analytics programs. Until now.
At Willis Towers Watson, we’re building analytics solutions
that allow our clients to explore and interact with their data
in ways they never imagined – delivering new and powerful
insights. It’s a cutting-edge and exciting space for us.
As an example, a retail services organization was struggling
to bring its survey results to life. Our solutions enabled this
retailer to visualize its stores as points on a map, colour-
coded to reflect engagement levels, allowing the user to click
on single stores, or select a group, and examine summary
analytics for the chosen stores.
What’s the real impact of engagement on
performance, and what comes first, engagement
or performance?
At Willis Towers Watson, we have conducted research
identifying the link between employee opinions and
organizational performance for a wide range of clients. One of
the most interesting pieces of research involved a study of over
2,000 UK high street bank branches. We tracked engagement
and sales over a number of years. We found that engagement
scores were a significant predictor of future sales performance.
Those store branches with high and improving engagement had
the highest rates of future sales versus target.
Modelling the size of the impact of engagement on sales, we
found that for every 10% increase in engagement scores,
there was roughly a 4% increase in customer satisfaction, and
an increase of close to 10% in business outcomes including
sales, share of customer business, customer retention and
operating efficiency. For a typical large UK retail bank, with an
income of £5bn, that’s an additional £0.5bn in sales for every
10% increase in engagement.
10%improvement
in employee drivers
3.8%improvement
in customer drivers
9.1%improvement
in business outcomes

3. willistowerswatson.com/social-media
About Willis Towers Watson
Willis Towers Watson (NASDAQ: WLTW) is a leading global advisory, broking and
solutions company that helps clients around the world turn risk into a path for growth.
With roots dating to 1828, Willis Towers Watson has 40,000 employees serving more
than 140 countries. We design and deliver solutions that manage risk, optimize benefits,
cultivate talent, and expand the power of capital to protect and strengthen institutions
and individuals. Our unique perspective allows us to see the critical intersections
between talent, assets and ideas — the dynamic formula that drives business
performance. Together, we unlock potential. Learn more at willistowerswatson.com.
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But surely engagement is just a reflection of success? Well,
we tested this and found that engagement is in fact five times
more powerful as a predictor of future sales, than sales is as
a predictor of engagement.
For organizations looking for a new and more business-
focused approach to employee engagement surveys, there
now exists a solution with the potential to deliver true
business insights.
At Willis Towers Watson, we’re building
analytics solutions that allow our clients to
explore and interact with their data in ways
they never imagined – delivering new and
powerful insights.