Purpose - The only route to succeed (Agile Connect Braga)

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One experiment where the purpose has helped a team to overcome the challenge of being lost for succeed and invite everyone to try the exercise used to solve the issue.

Leadership & Management

The only route to succeed
Agile Connect Braga 
Startup Braga 
24 September 2019 
Pedro Almeida

Agenda
/Icebreaker /Hello! /Introduction 
/Pick a story /Exercise /Story telling  
/Exercise /Feedback /Close
Agile Connect Braga - September 2019Purpose - The only route to succeed

Trading Card
Purpose - The only route to succeed Agile Connect Braga - September 2019

Hello!
Purpose - The only route to succeed
UTAD Maisis Siemens
Nokia Networks
FarfetchTalkdesk
PT Inovação
Agile
Agile Connect
NME
Liberating Structures  
North Portugal
2019
1995 2004 2005 2006
2006-2018
2017 2015
2011
2008
2016-2018
2019
Changing the world every day
Fullstack Porto
2019
Brokas
2002
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Introduction
purpose | ˈpərpəs |
noun
the reason for which something is done or created or for
which something exists: the purpose of the meeting is to
appoint a trustee | the building is no longer needed for its
original purpose.
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Inspiration
Human intrinsic motivation
Autonomy
Mastery
Purpose
Agile Connect Braga - September 2019

Purpose - The only route to succeed
do the impossible
Agile Connect Braga - September 2019

Pick a story
Purpose - The only route to succeed
Team 
Release 
Goals
Team’s
Mission
Product
Vision
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Product
Vision
/Context  
/Group exercise  
/What happen 
/Learnings 
/Group exercise
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Context
/3 teams 
/20 team members 
/Open the product to General Availability 
/Lack of overall alignment  
/Team’s exponential growth
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Group exercise
/1m - individually think in a solution 
/2m - get a partner and get a common solution  
/4m - gather two groups and share a common solution 
/All - Each group will share the solution
Agile Connect Braga - September 2019

Purpose - The only route to succeed
What happen
/Product Manager asks Agile Coach support 
 
/Outcome 
/Design a strategy to deﬁne a vision together
Agile Connect Braga - September 2019

Purpose - The only route to succeed
What happen
/Session preparation 
 
/Outcome 
/A session planned to be done with all team
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Target customer
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Statement of need or 
opportunity
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Product Name
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Product Category
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Key beneﬁt,  
reason to buy
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Primary competitive  
alternative
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Statement of primary  
differentiation
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Studio vision 
ﬁrst draft
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Studio vision 
reﬁned
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Studio vision 
signed by all
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Studio vision 
visible at team’s  
place
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Learnings
/Listen people /Have face -to-face conversations 
/Push for management team support 
/Push for a common understanding /All together 
/Use your creativity /Use visualization 
/Have a decider
Agile Connect Braga - September 2019

Tips
/Be(come) the owner of the Product vision  
/Share your Product vision, often  
/Don’t believe your idea is the best idea ever  
/Develop your vision iteratively and incrementally  
/Adapt your vision as you're learning  
/Adapt your vision pitch, based upon your target audience  
/Focus on value for customers and users, not on technology  
/Keep your vision short, clear and inspiring  
/Make the vision ﬁt in the companies vision and strategy  
/Validate your vision with stakeholders, the Scrum Team and market
Purpose - The only route to succeed Agile Connect Braga - September 2019

Studio Cluster/with care  
/João Azevedo /Diogo /Paula /Sebastião  
/Nuno /Jorge /Anderson /José Marques 
/José Barros /Rui Fonseca /Rui Simões /Nelson /Miguel  
/Pedro Silva /Pedro Piloto/Carlos /David /Luís Duarte  
/Pedro Torres /Ricardo Vasconcelos /Doug /Phillip
Agile Connect Braga - September 2019Purpose - The only route to succeed

Purpose - The only route to succeed
Exercise
/form groups  
/1m - individual brainstorm 
/4m - common solution 
/repeat for each point  
/All - Each group will share the solution
Agile Connect Braga - September 2019

/The most valuable part 
/What-where can I improve 
/What is your overall feeling about the session
Purpose - The only route to succeed
Feedback
Agile Connect Braga - September 2019

Purpose - The only route to succeed
Thank You!
Agile Connect Braga - September 2019

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Purpose - The only route to succeed (Agile Connect Braga)

1. The only route to succeed Agile Connect Braga  Startup Braga  24 September 2019  Pedro Almeida

2. Agenda /Icebreaker /Hello! /Introduction  /Pick a story /Exercise /Story telling   /Exercise /Feedback /Close Agile Connect Braga - September 2019Purpose - The only route to succeed

3. Trading Card Purpose - The only route to succeed Agile Connect Braga - September 2019

4. Hello! Purpose - The only route to succeed UTAD Maisis Siemens Nokia Networks FarfetchTalkdesk PT Inovação Agile Agile Connect NME Liberating Structures   North Portugal 2019 1995 2004 2005 2006 2006-2018 2017 2015 2011 2008 2016-2018 2019 Changing the world every day Fullstack Porto 2019 Brokas 2002 Agile Connect Braga - September 2019

5. Purpose - The only route to succeed Introduction purpose | ˈpərpəs | noun the reason for which something is done or created or for which something exists: the purpose of the meeting is to appoint a trustee | the building is no longer needed for its original purpose. Agile Connect Braga - September 2019

6. Purpose - The only route to succeed Inspiration Human intrinsic motivation Autonomy Mastery Purpose Agile Connect Braga - September 2019

7. Purpose - The only route to succeed do the impossible Agile Connect Braga - September 2019

8. Pick a story Purpose - The only route to succeed Team  Release  Goals Team’s Mission Product Vision Agile Connect Braga - September 2019

9. Purpose - The only route to succeed Product Vision /Context   /Group exercise   /What happen  /Learnings  /Group exercise Agile Connect Braga - September 2019

10. Purpose - The only route to succeed Context /3 teams  /20 team members  /Open the product to General Availability  /Lack of overall alignment   /Team’s exponential growth Agile Connect Braga - September 2019

11. Purpose - The only route to succeed Group exercise /1m - individually think in a solution  /2m - get a partner and get a common solution   /4m - gather two groups and share a common solution  /All - Each group will share the solution Agile Connect Braga - September 2019

12. Purpose - The only route to succeed What happen /Product Manager asks Agile Coach support    /Outcome  /Design a strategy to deﬁne a vision together Agile Connect Braga - September 2019

13. Purpose - The only route to succeed What happen /Session preparation    /Outcome  /A session planned to be done with all team Agile Connect Braga - September 2019

14. Purpose - The only route to succeed Target customer Agile Connect Braga - September 2019

15. Purpose - The only route to succeed Statement of need or  opportunity Agile Connect Braga - September 2019

16. Purpose - The only route to succeed Product Name Agile Connect Braga - September 2019

17. Purpose - The only route to succeed Product Category Agile Connect Braga - September 2019

18. Purpose - The only route to succeed Key beneﬁt,   reason to buy Agile Connect Braga - September 2019

19. Purpose - The only route to succeed Primary competitive   alternative Agile Connect Braga - September 2019

20. Purpose - The only route to succeed Statement of primary   differentiation Agile Connect Braga - September 2019

21. Purpose - The only route to succeed Studio vision  ﬁrst draft Agile Connect Braga - September 2019

22. Purpose - The only route to succeed Studio vision  reﬁned Agile Connect Braga - September 2019

23. Purpose - The only route to succeed Studio vision  signed by all Agile Connect Braga - September 2019

24. Purpose - The only route to succeed Studio vision  visible at team’s   place Agile Connect Braga - September 2019

25. Purpose - The only route to succeed Learnings /Listen people /Have face -to-face conversations  /Push for management team support  /Push for a common understanding /All together  /Use your creativity /Use visualization  /Have a decider Agile Connect Braga - September 2019

26. Tips /Be(come) the owner of the Product vision   /Share your Product vision, often   /Don’t believe your idea is the best idea ever   /Develop your vision iteratively and incrementally   /Adapt your vision as you're learning   /Adapt your vision pitch, based upon your target audience   /Focus on value for customers and users, not on technology   /Keep your vision short, clear and inspiring   /Make the vision ﬁt in the companies vision and strategy   /Validate your vision with stakeholders, the Scrum Team and market Purpose - The only route to succeed Agile Connect Braga - September 2019

27. Studio Cluster/with care   /João Azevedo /Diogo /Paula /Sebastião   /Nuno /Jorge /Anderson /José Marques  /José Barros /Rui Fonseca /Rui Simões /Nelson /Miguel   /Pedro Silva /Pedro Piloto/Carlos /David /Luís Duarte   /Pedro Torres /Ricardo Vasconcelos /Doug /Phillip Agile Connect Braga - September 2019Purpose - The only route to succeed

28. Purpose - The only route to succeed Exercise /form groups   /1m - individual brainstorm  /4m - common solution  /repeat for each point   /All - Each group will share the solution Agile Connect Braga - September 2019

29. /The most valuable part  /What-where can I improve  /What is your overall feeling about the session Purpose - The only route to succeed Feedback Agile Connect Braga - September 2019

30. Purpose - The only route to succeed Thank You! Agile Connect Braga - September 2019

Purpose - The only route to succeed (Agile Connect Braga)

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