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March 20, 2012 KATE PARK
You will learn about…
1. Basic knowledge of gold
 Proportion of gold in different karat gold
 Various colours of gold
2. Purple Gold
 Composition of Purple Gold
 Discovery of Purple Gold
 Characteristic of Purple Gold
 Purple Gold jewelry care
Proportion of Gold
0%
20%
40%
60%
80%
100%
24K 19K 18K 14K 10K
GOLD
OTHERS
How to calculate?
18K / 24K = 0.75
1. Basic knowledge of gold
Various Colours of Gold
COLOUR COPPER(Cu) SILVER(Ag) OTHERS
Yellow 25% 70% 5%
White 30% 60%
10%
(Palladium)
Pink(Rose) 60% 35% 5%
Purple - -
100%
(Aluminum)
1. Basic Knowledge of Gold (Cont.)
Purple gold is
a strange thing.
19K
PURPLE
GOLD
ALUMINUM
20%
GOLD
80%
It's not an alloy.
It is intermetallic
compound.
The bond between
gold and aluminum
is ionic bond.
Composition of Purple Gold
2. Purple Gold
Discovery of Purple Gold
2. Purple Gold(Cont.)
Invented by metallurgist Professor Loh (in Singapore)
Collaborated with Aspial Corporation Limited
In 2000, the world’s first Purple Gold made its debut
In 2002, Purple Gold was patented(Patent No. 82596)
Characteristic of Purple Gold
2. Purple Gold(Cont.)
 Low malleability
 React to acid and other contaminants
Purple Gold Jewelry Care
2. Purple Gold(Cont.)
Do not subject Purple Gold jewelry to chemicals
or physical stress
Remove Purple Gold before showering
Use a damp soft cotton cloth to wipe off any oil stains
or finger prints and dry it with a soft cotton cloth
http://www.purplegold.com/
On-line marketing
Purple Gold Marketing
CRM
Press Release & Offline Promotion Event
Purple Gold Marketing(Cont.)

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Purple Gold

  • 1. March 20, 2012 KATE PARK
  • 2.
  • 3. You will learn about… 1. Basic knowledge of gold  Proportion of gold in different karat gold  Various colours of gold 2. Purple Gold  Composition of Purple Gold  Discovery of Purple Gold  Characteristic of Purple Gold  Purple Gold jewelry care
  • 4. Proportion of Gold 0% 20% 40% 60% 80% 100% 24K 19K 18K 14K 10K GOLD OTHERS How to calculate? 18K / 24K = 0.75 1. Basic knowledge of gold
  • 5. Various Colours of Gold COLOUR COPPER(Cu) SILVER(Ag) OTHERS Yellow 25% 70% 5% White 30% 60% 10% (Palladium) Pink(Rose) 60% 35% 5% Purple - - 100% (Aluminum) 1. Basic Knowledge of Gold (Cont.)
  • 6. Purple gold is a strange thing. 19K PURPLE GOLD ALUMINUM 20% GOLD 80% It's not an alloy. It is intermetallic compound. The bond between gold and aluminum is ionic bond. Composition of Purple Gold 2. Purple Gold
  • 7. Discovery of Purple Gold 2. Purple Gold(Cont.) Invented by metallurgist Professor Loh (in Singapore) Collaborated with Aspial Corporation Limited In 2000, the world’s first Purple Gold made its debut In 2002, Purple Gold was patented(Patent No. 82596)
  • 8. Characteristic of Purple Gold 2. Purple Gold(Cont.)  Low malleability  React to acid and other contaminants
  • 9. Purple Gold Jewelry Care 2. Purple Gold(Cont.) Do not subject Purple Gold jewelry to chemicals or physical stress Remove Purple Gold before showering Use a damp soft cotton cloth to wipe off any oil stains or finger prints and dry it with a soft cotton cloth http://www.purplegold.com/
  • 11. Press Release & Offline Promotion Event Purple Gold Marketing(Cont.)