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Hybrid marketer integrating creative ideas with pulp and wire platforms, with a keen eye on analytics. Strategic and seasoned professional fitting together multi-dimensional marketing plans in order to propel a brand forward and get leads into the marketing-sales funnel. Instigator. Innovator. Integrator. Implementer. With customer always at the center. Knows diagnostics and detection technologies. Worked in several industries: raw material ID, biotechnology, food safety, information technology, investment capital, and journalism. Collaborated with partners in Asia, South America and Europe. Let's tell a great, differentiated story. And measure it!